Zappos’ security of online transactions The Internet has revolutionized the way of our life and business. Electronic Data Interchange (EDI) paved the way for ecommerce (electronic commerce) by replacing mailing and faxing documents in digital data from one computer to another (Merchant, 2011). According to Merchant’s (2011) article, “Michael Aldrich, an English inventor, innovator and entrepreneur is credited with developing the predecessor to online shopping”. According to Horn (2013), “In the mid-1990s, e-commerce was transformed with the introduction of Amazon and eBay” that lined the way for many. By definition E-Commerce, “refers to the purchase and sale of goods and/or services via electronic channels, such as the Internet. Online retail is convenient due to its 24-hour availability, global reach and ease of customer service” (Horn, 2013). For many ecommerce is something we participate in on a daily basis, like online bill payment or purchasing from an e-tailer such as Zappos. The creator of Zappos, Nick Swinmurn, created “the website that offered the best selection in shoes in terms of brands, styles colors, sizes, and widths” (Zappos, 2005). Swinmurn created the website for people to buy from the company “with best service and the best selection” (Zappos, 2005). Zappos’ business relies on online purchasing from their customers. We must ask how are their customers secured from purchasing on their website? The purpose of the paper is to find out if employees would practice unethical behavior online due to personal information (credit card) provided by Zappos’ customers. This paper will discuss three online transaction issues (dishonesty, efficiency, and legal issues) regarding security of online transactions and preventin... ... middle of paper ... ...deserved” (Hsieh, 2010) which is problematic to business sales. It is this reason efficiency is an online transaction issue. Misuse of time, information overload decreases (Habermas, 2011) efficiency because temps (customer service employees) may have unclear duties and responsibility that may lead to excuses thus dishonesty will be the first excuse used. Most of the time when employees are overwhelmed with work at Zappos its most likely he or she will make excuses that dishonesty will arise in all companies especially when new to company. Dishonesty not only is an excuse when employees are overwhelmed with work, but also when stealing information from clients for their personal gain. When these employees have their own agendas to fulfill in other words employees are trying to multitask and missing important details that are needed to concentrate on important tasks.
Here I go again preparing to go to the store Stater Bros and checking my shopping list to see what to buy. As I walk through the store to my left, I can see the organic food and wind up at Services Deli while when going to my right. Buying prepared food saves me time cooking at home and the store has exclusive recipes for everyone. “Human begins walk the way they drive, which is to say that Americans tend to keep to the right when they stroll down shopping mall concourses or city sidewalks,” according to Malcolm Gladwell in his article “The Science of Shopping” (1). He explains how consumers’ shopping behaviors are affected by walking from scanning from left to the right and how it is easier for shoppers to do. Charles Duhigg, writer of The Power of Habit, says that “Realization came from a growing awareness of how powerfully habits influence almost every shopping decision. A series of experiments convinced marketers that if they managed to understand a particular shopper’s habits, they could get
Identify a marketing issue related to a company, product, or brand: American Apparel (AA) is a vertically integrated company, which means that its designs, manufactures, sells to other retailers and sells directly to consumers. During the past year the company filed for Chapter 11 Bankruptcy out of the blue. Selling most of its inventory within a few days. The brand was known for its “iconic,” “clean,” “simple,” and “timeless styles, each item available in a variety of colors. Though one of the biggest factors of the brand was that everything was made in the USA; sweatshop free, cutting out the middle man causing prices to be a little higher than other brands of the same nature (Forever 21, H&M, etc.).
More so, this directly led to service to loyalty, repeat business, word of mouth, and increased revenues. Zappos knew it was pertinent to necessitate ensuring that their customers received the products they were in search for. Furthermore, if the pair of shoes in which they wanted was out of the customers size, they made every effort as part of their policy to refer the customer to one of their competitors that had the item in stock. Not only were the customers singing Zappos praises but the employees were fully engaged and passionate about service to the customers. This highly resonated with the consumers and they could feel the positivity in the voices of the representatives in which they interacted with over the phone. By implementing focus on the customers and building lucrative relationships, this helped Zappos soar to new profitable heights. In addition, Zappos acknowledged that they never really paid much attention to what other companies were doing. They never knew that the decisions they made were in direct contrast to those of their competitors (Solis,
Management Abercrombie & Fitch is an American company founded in 1892 and is based out of New Albany, Ohio. Abercrombie has offered a wide variety of products ever since they were introduced, and although they are recognized worldwide now, their beginnings were not so sweet. Before becoming the specialty apparel retailer it is today Abercrombie had experienced bankruptcy in 1976 before former Chief Executive Officer (CEO), Leslie Wexner, handed the company over to the current CEO, Michael Jeffries. Abercrombie & Fitch’s target market are young adults aged 18-22 and offers a number of items such as jeans, dress shirts, shorts, and fragrances for both men and women. Abercrombie defines their products as “casual luxury” and are known to be high quality.
1. An outline of the diverse ways organizations have neglected to advertise an item fruitful in another nation referring to a couple of particular cases. Item and brand disappointments happen on a continuous premise to changing degrees inside most item based associations. This is the negative part of the advancement and promoting process. As a rule, this "disappointment rate" disorder winds up being a numbers diversion.
Looking Back at Macy’s Black Friday Ads The Macy’s Black Friday sale started it all almost a century ago. Today, the Macy’s Black Friday ad is one of the most anticipated of the holiday shopping season. The retailer offers a cornucopia of great deals on apparel, accessories, home goods, and so much more. While we wait for the Macy’s Black Friday 2017 ad leak, the BlackFriday.com team is making some predictions about what the ad might contain by looking at past Black Friday ads from the retailer. Macy’s Black Friday Ad Breakdown
The digital era arrives. Blue Book information editorial board and Social Science Literature Publishing House (2010) pointed out that “China's e-commerce transaction volume reached 3.85 trillion yuan in 2009”. Utilisation of e-business services was also high amongst Hong Kong people. About 98.3% of all persons had used e-business services such as Octopus Card and Automatic Teller Machine (Census and Statistics Department, 2009). One of the pitfalls for the development of e-business, however, is the concerns on consumer privacy. According to Green’s (1999) survey, 54% of respondents had decided not to purchase a product because of a concern on overuse of personal information collected in the e-business transaction. This essay examines the circumstance on protection of consumer privacy in e-business. As e-business is surging by astronomical number and consumer information is a kind of property, the protection of consumer privacy in e-business becomes significant. This essay begins with the causes of the problem, and then move on to analyse the effects. Lastly, the essay concludes with the solutions to the problem.
Macy’s was started as a small fancy dry goods store in New York city in 1958, which developed into one of the largest clothing retailers with more than 700 locations around the country. However, Macy’s sales have gradually plummeted as the new competition in the market is rising. According to an article on Fortune.com, Macy’s is closing 100 stores as the result of competitions from retailers such as Amazon and T.J. Maxx. Nevertheless, Macy’s is not the only chain who is closing down stores, Sears and Kmart’s have closed many of their stores due to heavy decline in sales. In addition to that, article states that a Wall Street report suggest Amazon will take over Macy’s spot as the top clothing retailer in the United States.
Few companies create such controversy as Walmart has done with its approach to maintaining low costs for everyday items. People either love Walmart because of this approach to keeping prices down or hate it due to the effects it has on the economy. There are a lot of arguments surrounding the minimum wage and employee rights at Walmart. There seems to always be a news article about some employee protest about the wages or how they are treated. Walmart is viewed as an enormous firm that does not take care of its employees because of its minimum wage, treatment of its employees, and how it deals with lawsuits.
This shows how the employees value their work, it shows their interpersonal skills, as well as how they perceive themselves. Zappos employees need to have strong work ethics because this is important for the job. Consumers need to see proper work ethics for the company to grow. (Michelli, 2012).
Business strategy and model: Zappos.com had a differentiation strategy with which they had differentiated themselves from the rest of the market. They had use a unique corporate culture in their company which was one of the major competitive edges of the company. According to the CEO of the company, Tony Hsieh, that everything that they had done at Zappos such as their relationships with 1,200 to 1,500 brands, policies and website style could be copied, however, the only thing that no one could copy from them was their unique culture. Zappos had 10 unique core values as a basis of their company’s culture, employee performance and their overall operations. They were hiring and firing people on the basis of their abilities that whether they were living up to these core values or not.
The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed.
Everyone likes shopping, but everyone has their own way of spending when they go shopping. I love shopping, but I hate being at the mall, if I don’t need to be there then I won’t be there. I’ve noticed that when I have money, I do not buy anything, and when I do not have money I want everything I see. From my experience I’ve observed that there are people who shop smart, people who are just plain addicted to shopping, people who join another person while shopping, basically called window watchers.
Recently, the Internet has become the most significant technology in all over the world, which is not only used by the people to contact with each other but also utilized by the business organizations to become global (Taylor, Caeti, Loper, Fritsch & Liederbach, 2006). Computer and internet enable the business organizations to execute the Electronic commerce business model, which has become very popular. Computers and Internet are a powerful source in the success of globalization and international business. Computers are being used worldwide and due to this, cyber crimes are increasing continuously with a rapid growth (Cheeseman, 2006).
Stead, B. A., & Gilbert, J. (2001). Ethical issues in electronic commerce. Journal of Business Ethics, 34, 75-85.