Essay On Unilever

1758 Words8 Pages
Introduction Unilever was the world's first packaged goods manufacturer, and is still one of the global leaders, and have strong profile in emerging markets. Unilever started its onshore operations in Bangladesh in 1964 when its soap factory was set up at Chittagong. Unilever Bangladesh is market leader in 7 of the 8 categories it operates in, with 16 brands spanning across home and personal care and foods. Unilever Bangladesh’s operation provides employment to over 10,000 people directly and indirectly through its dedicated suppliers, distributors and service providers. 99.8% of Unilever Bangladesh employees are locals. They also have a large number of Company employees working abroad in other Unilever companies as expatriates. Unilever still believes that success means acting with 'the highest standards of corporate behavior towards the employees, consumers and the societies and world in which we live. Over the years they've launched or participated in an ever-growing range of initiatives to source sustainable supplies of raw materials, protect environments, support local communities and much more. Here is discussed about Unilever’s selling strategy, monitoring strategy, advertising medium, selling department, sales force and distribution channel. Prasasthi Chakma Id: 112011022 Selling Strategies Planned approach to account-management guideline's structure, prospect identification, qualification and order creation is called the selling strategies. In essence, this is generally combination of sales tactics and procedures.To sell their products Unilever Companyis recruiting their sales representatives’ & following several marketing channel strategies. They follow both pull and push strate... ... middle of paper ... ...arul Islam Id: 112011069 Conclusion By going through the broad analysis, this report focuses on the selling strategies and process, Selling department and sales force, advertising medium& distribution channels of Unilever. It is a globally successful company. For differentiate cultural people their creation and supply brands have to be taken seriously. Unilever Bangladesh is the market leader in home & core products. Their expanding and distribution is growing in great number. They will able to gain the satisfaction as well as the trust as a renowned brand. Nazneen Sultana Id: 112011001 References 1. Fundamentals of Selling by Charles M. Futrell 10th Edition, 2008. Book 2. Web Page 3. Web Page
Open Document