According to OXFORD DICTIONARY, tourism defined "as the business of providing and arranging holidays and services for people who are visiting a place". A hundred years ago, tourism is only for the aristocracy or those from a wealthy family to enjoy travelling and leisure activities. but with the revolution of technology today, everyone are capable to travel and willing spends their money for a leisure satisfaction. Even now, information and technologies, ITs have certainly become one of the most important elements in the tourism industry. There are a lot of ITs feature that can boost up tourism industry like social network, Global Distribution System (GDS), travel documentary, and so on, but I want to touch one of the ITs aspect that can effect toward tourism industry both in positive and negative side which is advertising media.
Advertising media are become one of the trend today whereby a lot of promotion or places of attraction are being advertise through a picture, video and also in the movies or games. These are the three type of advertising media that I want to discuss the positive and negative effect towards tourism industry. For positive ways through a pictures, instead of reading a text on a pamphlet, brochure or flyers, travellers today prefer a choice with more convenient, efficient and more attractive. With the high speed of internet today, advertisement through a web and social network like Facebook, Twitter, Instagram and others are more attractive as if a lot of pictures being posted and picture forms of advertisements not only feature the tourism destination, but also communicate characteristics, concepts, values, and ideas about the destination (MacKay, 1997). It is because pictures are easily to remembered or...
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...try through commercial ads. I was so excited with the beautiful nature view and also extreme activities provided there. Compared to a virtual experience, reality is much more amazing as I was being there about two weeks and I never felt regret about the ads that influence me to travel there.
As a conclusion, Information and communication technology, IT's has increasingly gained importance in marketing of the tourism and travel industry. Advertising media have literally become an integral part in term of promoting tourism and also its component which is accommodation, food and beverages, transportation, merchandise and activities/attraction. It is crucial to use the most effective forms of media to advertise tourism destinations in ways that are creative and attractive to consumers because their behaviour is complex with different demographics and psychographics.
The Virginia Beach Convention and Visitors Bureau uses a multimedia approach to its marketing and media strategy when reaching its target markets. Using magazines, newspapers, interactive and digital media, television and radio, Virginia Beach hopes to accomplish two primary objectives—first, to generate awareness of Virginia Beach as a viable vacation option, and drive traffic to their website. Direct marketing efforts, like email lists, are also used to connect to potential tourists, but most importantly these lists are used as a way to speak to these prospects directly and on a more individual basis. Mass advertising on radio and television is not as successful in appealing to the specific needs and wants of market segments like direct marketing can. (Spiller, 2012, 89)
Advertising is now as a communication strategy in order to construct consumer’s actions and beliefs about their desire of the products. Most companies will hire advertisement department to promote their products through a creative advertising. However, advertisement not only promotes products for companies but also could influence their sale since the competitive marketing all over the world. All of the companies use advertising to promote their products, therefore, the job of advertisement companies in order to use advertising as a communication strategy and transfer its valuable message to consumers. Since the advertising marketing has become extensive and competitive, for most advertisement companies, the only way to attract audience’s attention is to be more
Thus, a strong dependence on the internet and other tools will be considered for the marketing strategies of the brand destination. Since the brand is targeting young adults, there can be a strong dependence on the specific utilities on the internet including Facebook as well as additional social networks and websites. Moreover, it will be considered as the effective way for mass communication of message along with the targeting of appropriate markets (Canadian Tourism Commission, 2007). Marketing strategies in appropriate networks should be considered as the ways for ensuring the appropriate deliverance of message to the appropriate target markets depending on the type of tourism to be contributed during their stay in the Quebec City. For instance, raising awareness along with the establishment of relationships with the certain business organisations will act as a promotional strategy for the traditional areas in the Quebec City.
As the public is increasing demand for goods, industry tried various methods to sell their goods, so that the public has a desire to purchase the commodity, therefore media advertisement becomes important factor in this free market system. Everyone has right to properly merchandise, there is a wide range of advertising, as print ads from the largest open-air, to a small sticker, although the gap between the scales is quite large. Each of them can express their own product, and we are in information explosion century. Therefore media advertising has higher than the permeability of propaganda to make public understanding of the characteristics of the product. We usually can’t avoid media advertising that even in a bus line or chatting with few friends. Media Advertising is becoming a culture to involve our part of life. So advertising need to avoid any contains rhetorical devices or fallacies to mislead people.
In the past, the tourists were usually more influenced by the comments and opinions of friends and relatives; however, social media is taking place nowadays. The impact of social media tools for travelers and hoteliers has been paid highly attention since the presence of TripAdvisor. Because of the development of technology, social media has been widely adopted by travelers to search, plan, organize and share their travel stories and experiences by using the tools like Twitter, Facebook, TripAdvisor, YouTube and some other social network sites.
Advertising is an integral attribute of the market economy and the engine of trade and competition between different types of producers. Certainly, the essential role of advertising in the life of people is to deliver information to consumers. However, especially talented and creative advertisers are able to transform an ordinary informative message into an exciting entertainment campaign. Customarily, advertising has been principally a one-way communication, but in the modern world with its new Internet technology consumers can give feedback to advertising messages in real time using the same channels as the sender (Arens, Schaefer, 40). Due to the fact that advertising is one of the most important components of marketing, analysis of the effectiveness of the advertising campaign is an essential and solid part of marketing activities. Evaluating the effectiveness of advertising campaigns allows advertisers to plan future promotion activities, calculate budgets, choose media
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
It also includes examination of the theoretical and empirical studies in the field of advertising. Books, research papers, articles, reports, thesis etc. were systematically studied to develop the following review of literature. The review included extensive use of Proquest, Google scholar, Inflibnet and IIM- A library. The review of theoretical literature and empirical literature helped develop the below mentioned conceptual framework. This structure underlines the sequence of steps, which were undertaken for the review of literature. The first step was to understand the concept of advertising. The second step focused on understanding the effects of advertising. Scan of literature helped in identify the types of effects advertisements are known to create. The third step involved understanding the extent to which organisations are committing their resources to advertising. As logic dictates that measurement of effectiveness is more significant where the resources committed are more, the final step involved study of effectiveness measures.
There are factors which are affecting the consumer behavior in Tourism are Safety and mature consumers, Web, Pricing and tourism studies. The web is considered one of the important factors, which have been argued by the authors about its importance in terms of its influencing acknowledgment.
AMITY INTERNATIONAL BUSINESS SCHOOL TERM PAPER ON MANAGING DIVERISTY IN TOURISM INDUSTRY SUBMITTED TO: SUBMITTED BY: RICHA GOEL ABHIMANYU MALIK FACULTY GUIDE BBA-IB 2014-2017 A1833314049. DECLARATION I, Abhimanyu Malik, hereby declare that the term paper report entitled “MANAGING DIVERSITY IN TOURISM INDUSTRY” that I have submitted is original. I was regularly in contact with the nominated guide for the discussion of the project report. DATE OF PROJECT SUBMISSION:.
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
To sum up, Advertisement is one of the important ways to help the marketers as well as consumers. It is good for the companies as they can attract more consumers and as a result increase the profit of the company. It also has many benefits for the consumers as they can raise their knowledge and awareness and accordingly improve their lifestyle. Conversely, it may have negative effects on consumer behavior by creating unhealthy behavior such as alcohol consumption and lowering self-confidence by beauty advertisement. According to what has been written above, obviously, advertisement may have both positive and negative effects on consumer behavior. However, the positives are more noticeable than negative effects. Consequently, advertisement may be one of the best tools to distribute information to public.
The negative impacts that tourism creates can destroy the environment and all of its resources which it depends of for survival. Tourism has the prospective to create and bring useful effects on to the environment by donation the environmental protection conservation.
At the present time, one of the inseparable parts of the economic growth is considered as tourism industry. Commonly, tourism is the movement of people to other places for business or leisure purposes as well as covers their activities. Holloway and Humphreys defines that the places where tourists come and spend their money are called as “tourist destinations” in other words “receiving areas”. Many countries have been improving tourism to overcome economic difficulties since it is growing fast. The industry activities have been demonstrated a general positive trend in the economy and it has already become the inherent part of economic development. In host countries, tourism has led to such positive consequences as the improved infrastructure,
To promote destinations and build their unique touristic image, DMOs have started using social media as a destination marketing tool. It helps them have a better understanding of how tourists from around the world perceive this touristic destination and build marketing strategies on that basis (Neuhofer et al., 2012 as cited by Kavoura and Stavrianea, 2015) . Social media also help DMOs interact with the tourists and build and maintain online relationships with them which would attract them more to the destination and ensure their loyalty on the long term (Page, Buhalis and Hays,