Task 4
D1. Under this task I will evaluate how the marketing techniques of P&G Company organization have been effectiveness by weighing up pro and cons of the techniques used.
Branding
P&G Company has a unique logo as a company in whole along with its other products for example the head shoulders shampoo. The P&G Company logo is blue in color and consists of 26 tiny icons that represent each and every product produced by P&G Company. P&G Company has a reputation for value, low price and for being customer-focused. Moreover P&G Company has been particularly successful because of the strong brand. Branding associations have helped the company to expand into new sectors and markets. Has also been strong in the field of public relations,
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Under this task I will evaluate how the marketing techniques of P&G Company organization have been effectiveness by weighing up pro and cons of the techniques used.
Branding
P&G Company has a unique logo as a company in whole along with its other products for example the head shoulders shampoo. The P&G Company logo is blue in color and consists of 26 tiny icons that represent each and every product produced by P&G Company. P&G Company has a reputation for value, low price and for being customer-focused. Moreover P&G Company has been particularly successful because of the strong brand. Branding associations have helped the company to expand into new sectors and markets. Has also been strong in the field of public relations, advertising and build its business at the local level. This local approach to marketing seems to be the main driver of success. P&G Company has a good range of products, including own label products. It seeks to provide excellent products and service, to ensure high levels of customer satisfaction. Private label products have helped strengthen Profit Company, and through the good broad appeal, best brand and also P&G Company has received a wider consumer audience by advertising. Aggressive expansion abroad has helped to maintain high profits. While the disadvantage is that it’s cost full and time consuming, it takes up months to create a logo and put it out in public as well as a lot of money is invested to it, hence this might Couse product
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This also expands the sales market and product varieties of the company hence, high sales. Procter & Gamble is a giant in packaged consumer goods, the worldwide #1 in fabric care, baby care, feminine care and hair care, and a major force in virtually every other sector in which it operates (p&g_us, 2016). For example head shoulder shampoo of from P&G Company, this is a hair wash product. P&G Company develops the product by adding certain ingredients like vitamin E which is good for hair growth, strengthening, anti-dandruff and preventing hair fall. It also develops other products along with it, like conditioners which come together with the shampoo and hair treatment as well. Most of the products sell successfully in the market and a majority of people use the product because the positive effectiveness to it. From the customers over view, it was seen that most of the developed products where highly needed by the customers as they associate with the shampoo and make the hair texture even smoother not just cleaner. Considering the advantages and disadvantages of this technique, the pros for this is that it will increase the competition between the other competitors and the company will stand out for it, and the more the sale, the higher the profit earned by the company. the disadvantages of this is that when a new product is launched, the company is at a high risk of not being
Shampoo manufactures divide markets by social class, with distinct brands and advertisement planned for each group. For example, Head and Shoulders and Pantene created by the same company Procter & Gamble, but interest different social classes. With its anti-dandruff, Head & Shoulders is used to eliminate those white flakes that appear on the head and shoulder. Whereas, Pantene treats all types of hair.
P&G was founded in 1837 by William Procter and James Gamble as a maker of soaps and candles. P&G was known in Corporate America as a company to be admired and imitated. In addition, it was envied for its profitability as well as strong brand name. P&G has a long standing reputation as having life long employees. This dedication and loyalty by P&G's employees created the notion that outside sources were unwelcome and all products and ideas must come from within, however, this is not the way of the future.
Procter and Gamble (P&G) and Colgate-Palmolive (C-P) are two of the largest consumer goods company in the world and have been in the industry since the 80s. The companies manufacture and market fast moving consumer goods (FMCG) such as household products, personal care and hygiene, targeting at various segments of consumers. Among the brands carried by P&G are Downy, Olay, Tide, Clairol and Bounty. Popular brands under C-P are Palmolive, Kleenex, and Colgate.
Discuss an assessment or evaluation strategy which may be used to help determine the marketing potential of an organization.
Through the illustrations of the using of different P&G goods worldwide in a daily basis, the commercial is able to persuade the audience that it is a leading global company that makes little but crucial things. By suggesting hard working, failures, and the support of mom can make an irreplaceable difference to one’s life, P&G added value to its brands. Although everyone has different background and experiences, the mother-child relationship is one of the purest and most natural relationships in the universe. This commercial breaks the barriers and impresses extensive customers by bonding this common emotion with
Although it started out as a candle and soap manufacturer, today it offers a wide range of products in fabric and home care, health and grooming, beauty and baby, feminine and family care. Currently, P&G has 47 brands in its portfolio, 23 of which are worth a billion dollars and more and 14 which are worth about half a billion to a billion. Its slogan “Touching lives, improving life” is a testament to its continued dedication to serve its customers with quality products which has ensured that most if not all of its products are market leaders or runner ups. By translating these characteristics into continuously improving efficiency and productivity, P&G can give the best brand value to the Indian market by building relationships with consumers,businesses and retailers, making Oral B the toothbrush household name in India. COMPETITORS IN THE INDIAN ORAL CARE INDUSTRY
Armstrong, G, Adam, S, Denize, S, Kotler, P, 2010, Principles of Marketing 5th Edition, Pearson Australia Group, Frenchs Forest
Before Lafley took over for Jager, P&G was stretched to the max, haplessly wasting away resources and opportunities with an overcomplicated business strategy. P&G was raising prices on their best selling brands to cover for missed sales and high production costs for new brands that failed to be a successful [Lafley, 2003]. They had hired too many employees and were involved in several investments that were unprofitable. P&G had not had a hit product since the launch of ALWAYS feminine products in the 1980’s and each additional product flop only stretched their recourses thinner and thinner. Costs were high and moral low with employees not afraid to voice their lacking confidence with P&G’s leadership and direction. Subsidiaries were blaming corporate for their missed earnings and visa versa [Lafley, 2003]. Strategies between the brands at P&G clashed and each were out to safe guard their own interests. The prices of their consumer products were too high while the company failed to deliver customer satisfaction. These factors distracted them from what had originally made them successful – being an industry leader in innovation (Markels, 2006).
Marketing Plan: Phase Two. The A-Team has introduced a new product called Pepsi Platinum for the company, PepsiCo, in Phase Two. This dissertation will identify segmentation criteria that will impact PepsiCo target market selection. This dissertation will describe the organizational buyers and consumers of Pepsi Platinum and the factors that influence their purchasing decisions, and discuss how these factors will impact PepsiCo’s marketing strategy.
Branding is very important aspects of any business because it gives identity to company and its products for example every person is different and have unique personalities similarly companies differentiate their products through branding. The brand I have selected to analyses for this assignment is GoCompare.com. I have selected this company because it has always displayed very catchy adverts on television and it will be interesting to analysis the brand using theoretical models. Gocompare.com was first launched back in November 2006 by Hayley Parsons. The main difference from competitors was to display more detailed quotes rather than just prices stacked together. It found big success in very short time and in 2013 it is estimated to worth over 450 million express, 2013.
Kotler, P. & Keller, K.L., (2009), A Framework for Marketing Management. 4th edition, Pearson Prentice Hall: USA
P&G’s purpose is to provide branded products and services of superior quality and value that improve the lives of the world’s consumers. P&G values their employees through leadership, ownership, integrity, passion for winning, and trust. P&G entices and recruits best people in the world, builds their organization by promoting and rewarding from within, and believes that their employees will always be the most important asset. P&G has many principles such as (1) showing respect to all individuals, (2) valuing differences, (3) inspiring and enabling employees to achieve high expectations, standards, and challenging goals, (4) valuing personal mastery, (5) believing that all individuals can and want to contribute to their fullest potential, (6)
P&G is an international and famous consumer goods founded in United States by Williams Procter and James Gamble both from the United Kingdom since 1837 about 177 years ago. P&G manufactures diversified range of product such as personal care, cleaning items, beauty product, pets food, drugs, & other beverages. Their products are sold in more than 180 countries around the world through grocery and departmental stores and retailers. They are also among the world’s most profitable consumer product company, with highest amount of sales. Their products are recognized in most part of the world. Their company have an organizational strategy to touch the live of its employees which is the major strength and competitive advantage of the company.
P&G also entered into the Singapore manufacturing industry through a Greenfield venture. The 6,500-sq.-meter-fragrance manufacturing plant was built within a seven month period and it was a multi-million dollar project for P&G (Moneycontrol.com, 2008). This wholly owned subsidiary allows the company to have control over their intellectual property concerning how to manufacture perfumes for their cleaning products and bathing products. According to Proctor and Gamble’s Group President of Asia, Deb Henretta, Singapore was a natural choice to build a perfume plant, since the country focuses on creating an innovative business-friendly environment that is supported with a strong infrastructure (Economic Development Board, 2008).
Kotler, P., & Keller, K. (2012). Marketing management (14th ed., Global ed.). Boston, [Mass.: Pearson.