Essay On Santa Clause

1126 Words3 Pages
bulb-icon

Recommended: Negative advertising effects on children

Take a moment, close your eyes, and picture the beloved symbol of the Christmas spirit, Santa Claus as if you were 5 years old. I bet that all of you are thinking of a rotund, jolly, white-bearded grandpa, dressed in a red and white suit, who supposedly has the magical ability to gulp down endless cups of hot chocolate and never leave any cookie crumbs behind. To millions of children and those young at heart, Santa Claus represents all that is right in the world. However, this modern day image of Santa Claus is actually the brainchild of the Coca-Cola Company, and just another feature in its never ending quest for profits by exploiting childhood innocence with clever marketing. In the early 1900s, the Coca Cola Company had already successfully presented itself as the perfect refreshment to fight off the heat of the summer. However, Coca Cola wanted to remind people that Coke was a great choice in any month. This began with the 1922 slogan
"Thirst Knows No Season," and continued with a campaign that linked Santa Claus with a beverage. Unfortunately, this strategic tactic is not just found in its campaign. Advertising often uses various tricks, methods, and even psychological tactics to win the interest and loyalty of beguiled consumers. The average consumer is being courted into purchasing the products and concepts without ever knowing how they are being directed by large corporations. And that is why today, we will discuss the effects of advertisements on younger kids, how they are everywhere and how it manipulates children, and historical life-threatening advertisements.
Although there are multitudes of aspects to explore in advertisements, the most devastating effects are on children, especially those who are younger than ...

... middle of paper ...

... problem is the ubiquitous presence of these advertisements. Even with the numerous attempts to lessen the presence of advertisements, such as Children’s Television Act of 1990 and FTC’s banning effort, advertisement still exists in too many places, targeting anyone who sees them. The time has come for the governments to save the future of many bright and young children that will lead our nation tomorrow. It is their job to raise public awareness, or even ban the advertisements for the younger children as they are suffering from the advertisements the most. It is possible. It can be done. Sweden has banned ads for children under the age of 12. With the immense encouragement from the actions of Sweden back in 1991, as of today, 11 out of the 15 EU countries have followed the suit. Therefore, I urge to advocate for the reduction of ads aimed at children in the USA.

Show More
Related

  • The Myth Of Choice: How Junk-Food Companies Target Our Children

    660 Words  | 2 Pages

    George Parker once said, “The only people who care about advertising are the people who work in advertising." Advertisers use many different techniques that target children and teens. Many people do not realize how harmful this can turn out to be. Advertising plays a harmful role in the lives of youth because it poses health risks, prevents children and teens from saving money, and exposes them to way too many ads.

    Read More

  • Summary Of Every Nook And Currency: The Dangerous Spread Of Commercialized Culture

    507 Words  | 2 Pages

    In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.

    Read More

  • The Santa Controversy Essay

    456 Words  | 1 Pages

    “A wiffin’, sniffin’ gift, especially for you! It’s from Secret santa, bet you can't guess who!... It’s a woman!” Can you imagine a woman saying this? This holiday season at Macy’s Department store in New York City they hired 5 women to play the role of santa. The reason why the women were hired was because there were not enough men to play the role of Santa . Adults got VERY mad when they found out that Santa was being played by a woman. They said that they would never shop there again. i believe that Santa should not be played by a woman.

    Read More

  • Marketing Towards Children

    1057 Words  | 3 Pages

    Any agency that uses children for marketing schemes spends hundreds of billions of dollars each year worldwide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities.

    Read More

  • How The Grinch Stole Christmas Essay

    862 Words  | 2 Pages

    Christian as a festival for the birth of Jesus. A time to just appreciate the ones you love with their company with everyone exchanging gifts and telling stories, children stories are the root of kids learning basic life lessons to comprehend and tell you the do’s and the don'ts of the world they live in. The film,“How The Grinch Stole Christmas” based on the story written by Dr. Seuss, is based on this city called Whoville with the people living there are called whos with them being lovers of Christmas but all expect the Grinch. This responsible text of a self-conflict protagonist, The Grinch. On a daily basis fights a battle within himself with his ego suppressing his emotions away. Through the Freudian and Jungian lens, he will take on his path on finding

    Read More

  • Argumentative Essay About Santa Clause

    1314 Words  | 3 Pages

    'Mommy... Mommy...MOMMY , Santa was here ' said the little girl in her green and red outfit . The idea that children believe that Santa Claus is quite absurd to many people but some people think that it is just a part of growing up.

    Read More

  • Childhood Obesity: Fast Food Companies Are To Blame

    904 Words  | 2 Pages

    Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...

    Read More

  • The Evolution of Santa Claus Through History

    2237 Words  | 5 Pages

    Through extensive research and quoted material, this paper will display how the legend of Santa Claus has grown and developed through history to become a modern day icon of the Christmas holiday season.

    Read More

  • Advertising: Modern Day Brainwashing

    3188 Words  | 7 Pages

    Advertisers and corporations are liable for using modern and sophisticated forms of mind control to the extent level of brainwashing consumers, in order to manipulate their choices and their spending habits. Our society is being negatively impacted, by becoming a consumer driven society constantly distracted by overwhelming persuasive advertisements, as opposed to ideal informative advertisements. The most vulnerable and negatively impacted targets of persuasive advertising are the younger, less mature, and/or less knowledgeable and self-directed consumers. Ironically, it was once said “An advertising agency is 85 percent confusion and 15% commission” (Allen). It is quite clear that social benefits are not part of this equation. The harm and severe social related costs far outweigh any economic growth and benefits deemed necessary for advertising and marketing companies.

    Read More

  • The Negative Effects of Advertising on Children

    911 Words  | 2 Pages

    Children’s exposure to subliminal messages occurs daily and throughout their life. The media conditions and manipulates the developing mind. Without the parents’ permission or even their knowledge, the media makes lifestyle decisions for our children. Advertising Moguls, without regard for our childre...

    Read More

  • Advertising and Its Impact on Children

    1554 Words  | 4 Pages

    Advertising has had a powerful impact on today’s children. From songs, to logos. to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases. animated characters, and toys in these competitive advertisements.

    Read More

  • Advertising to Children Must Be Banned

    968 Words  | 2 Pages

    Children between four and eight don’t recognize that ads are paid commercials intended to convince them into buying something. Children see about 6,000 advertis...

    Read More

  • The Exploitation Of Children In Television Advertising

    4398 Words  | 9 Pages

    Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.

    Read More

  • Advertising: The Influence Of Advertising

    1451 Words  | 3 Pages

    The societal culture of advertising plays a crucial role in the way teenagers interact with one another and how they make decisions. Goodman (1997) asserts the average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines. At this rate, teenagers are exposed to a vast range of advertisements that create awareness and knowledge of products and services in the market. Moreover, the objective of advertisements is to increase sales and grow profits. Though advertisers are not psychologists, they are aware of strategic techniques that will cause teenagers to be convinced to buy their product.

    Read More

  • Effects Of Advertising On Children

    741 Words  | 2 Pages

    This makes children’s interest trivial and superficial. For instance, most of children refuse to buy any cheap products. They prefer most famous shop such as H&M, Splash, and Matalan and other brands. This help them to think that the fashionable and people who buy from expensive brand are the best people. As well, it causes them also to communicate with these people only. Thus they will be arrogant and judge people from their forms. In addition, not all parents have the ability to buy from the expensive brand and they try to reduce their spending in order to give their kids they needs and wants. Moreover, several ads seen currently include harmful stunts that kids try to do them. Due to, do not aware and understand the dangerous of it. For example, the ads of Red Bull drink that give energy for people. The company of this drink advertised this drink by famous quote which is “Red bull gives you wings”. Also they are representing this quote in ads. The last bad influence that can considered as the most essential one, is that the advertising can effect self- esteem by makes them feel inferior which weakens the personality of the child. Thus , it causes the kids hate their parents. Due to, the parents do not satisfy their children in the brands they want, food or any other

    Read More

More about Essay On Santa Clause

Open Document