Essay On Samsung Business Strategy

Technological:

Renewing the technical department is an important step for any firms to keep their position.

Many companies fail in the market due to face the challenges. Samsung is the manufacturer that owns various products, and also need the new technology to develop. Producing the phone, LCD, and other products should to operate on automatic system to keep an on-going supply about products in the market. Samsung has applied the technological fields to its product progress.

Environmental

With the increase of ethical consumer, Samsung notices the needs to make the products to satisfy the ethical customers. Samsung ensures the work conditions and the salary of Labors who are to produce the final products, to satisfy them.

Legal

Samsung has got serious penalties for copying the appearance of Apple’s iPhone and iPad. This event influences seriously the customer recognition and public concepts of Samsung’s strategies. It can be seen as to how the firm can avoid the legal maze that Samsung seeks out itself in the big market attributable to the kinds of lawsuits.

In summary, it illustrate that Samsung has its targets to fit itself，such like navigating the dangerous landmine in the global customer market. Actually, as the company prepares to expand its global footprint, the stakes could not have been higher in a recessionary era and a user competitive technological market landscape.

Five forces

The threat of potential entrants (Low)

If new entrants do not intend to invest R&D to make their own unique product, new entrants need to win issues of patent. The costs that refer to completing these things create a huge barrier to entry. The barriers that include loyalty of customer and conversion cost, need to be overcame.

 The threat o...

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...tion costs.

• Ability to market the brand.

• Largest share in the sales of smartphones and mobile phones • Infringement of patent

• Low-margin.

• Main competitors are also largest buyers.

• Lacking its own the software and OS

•Concentrate on too many products.

Opportunities Threats

• Promoting the smartphone in India

• Increasing the industry of mobile phone advertising.

• Increasing requirement for quality of application processors.

• Rise of tablets market.

• Gaining patents by acquisitions •Put smartphone in the markets of developed countries.

•Quick change of technology

•Decrease profits on production of hardware

•Breached patents.

Strengths

• Samsung concentrates on manufacturing devices that can be mixed with many OS and software. This one provides its products better than Apple’s devices, such as OS and android system occupy most of market share.