Essay On Rogers

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Recommended: Telecommunication technologies in canada

ROGERS
Vs.
WIND MOBILE

Prof. James Everard
Submitted by:
Gagan Verma 825-058-316
Parshant Dabas 823-335-203
Ashish Gahlot 824-010-375

` Interaction Complexity (Low to High)

ROGERS

Canada’s most dynamic communications and media company Rogers was founded by Ted Rogers in 1960, and its roots were in radio with CHFI. Headquartered in Toronto, it is by far Canada’s largest wireless carrier with 9.5 million subscribers as of 2013 along with a revenue of $7.3 billion. Rogers Communications has Rogers Wireless as its wholly owned subsidiary. Services such as wireless communications, cable television, telephone and internet connectivity are provided with ample mass media equipments. Major competitor is Bell Canada along with Telus, Shaw communications etc. CEO and Chairman are Guy Lawrence and Alan Horn respectively. The target market includes business, households, students and anyone who would use mass media in Canada today. …show more content…

The reasons for place Rogers in 3rd quadrant are as follows:
1. Use of Amdocs CRM: In June 2006, Rogers announced that it would implement Amdocs CRM across cable, wireless and telecom lines of business. This was the ICM (Integrated customer management) Strategy which was adopted to serve about 10 million customers enabling all to receive consistent experience throughout. This investment and concern towards satisfaction of customers places Rogers in a highly customer oriented position which has lead to a lot of profits, expansion of the company, loyal customers and customers who are willing to pay much more for Rogers as compared to Wind Mobile

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