Essay On Retailing

Have you ever walked into a store and notice that your favorite items are always at the end of the store or on the right side? Stores and businesses use different ways to target your ability as a shopper to get you to purchase more and frequent their stores more often than what you would normally do. Malcolm Gladwell and Charles Duhigg explain different shopping method in which stores and businesses use to get you to walk into their store and purchase items in which you need and don’t need. In Gladwell’s article of the “The Science of Shopping”, Gladwell explains with great analytical detail the strategies that stores and businesses use to bring in customers frequently and buy more products than what the customer actually needs. As well as Duhigg implements his ideas and the psychology of “ The Power of Habit” that trigger the process of cues and rewards that creates a habit that maybe hard to break.

Retailers want stores to be a magnet for consumers which support them to discover the actual product they are willing to purchase and to inspire them to make careful, unintentional and impulse purchase or at last offer them with pleasant shopping experiences. If this visual merchandising have not preferred outcome on customers the problem arises whether it is profitable to spend time and money for retailers on this Marketing Medium. Visual Merchandising is important because it Increases Brand Awareness, Improves Brand Presence in Stores, and in the end. Most of the time it increases brand Image in Consumer minds and overall impact in companies

Retail marketing is unique due to the fact that its primary focus is to target individual consumers. Retail marketing, therefore, requires much more variety than a business to business (B2B) model, for example, in order to satisfy customers. This poses interesting challenges when management decides the types of items to stock, how to price those items, where to get those items from, and how to promote the those items to consumers. The purpose of this paper will be to analyze how distribution, price, product, and promotion strategies relate to each other and the retail mix. Distribution Strategy Distribution strategy from the perspective of a retailer is relatively simple.

This is just the action of a retail anthropologist to analyze and learn the shopping habit. Without surveillance of consumers, the customers will have a lot of challenges when they go shopping, and the retailer cannot provide best services for the consumers. People who argue surveillance of consumers is a manipulative and unethical need to rethink about

Because they need to compete with familiar retail outlets where customers can get what they need immediately, it would've been reasonable to be skeptical of the e-commerce companies' prospects during their infancies. Now, however, they've begun to give brick-and-mortar stores a run for their money. Product stocking and inventory management That great selection you get from online stores doesn't fit in a box. Many online businesses offer so many products that they can't possibly keep all their inventory on-site. For this reason, larger e-commerce companies have invested enormous amounts of money in warehouses to protect their products from weather and provide an ideal environment for them.

2. What Is The Impact Of E Commerce Catalog Management In Improved Users To Site In these days, customers are approaching for quality product information from any retailer. E-Commerce merchants are at the way to fulfill these expectations. Now, everyone wants to know about importance of Ecommerce Catalog Management. It refers the process which involves plan to manage E-Commerce products catalog to guarantee the quality of product across whole sales channels.

Now when they need to place an order, there is no need to speak to someone unless more clarification is required, and when it is, there are more Real People available to speak with. Company Email Though some people think that the Email account that their company supplies them is private and confidential, it is actually neither. Most companies explain their Email policy in great detail, but one would have to look for it in their Employee Manual on their own. One of the main reasons why companies do this is to protect themselves legally.

Instead, it must have an open-minded management team that can channel the necessary resources to meet demand. Consumer demand for customized products and services delivered quickly has forced retail outlets into a “We won't make it until you order it” mentality. What's more important, retailers are telling their suppliers, “We won't ask you to make it until our customers order it.” Consequently, recognizing and responding to customer demand must be instantaneous. Both vendors and suppliers require the ability to transfer information at fiber-optic speed across their distribution channel. However, speed is just one factor.

The price-matching policy has its negative effects but at the same time, it gives best buy to option to retrieve its sales among the new online competitors. As a CEO, I would keep the permanent price-matching because it’s one of the few reasons why customers would visit the store and buy the product they need for a reasonable price. Also the fact that price-matching might seem more convenient for the customers since there is no need to wait for the shipment of the product because not everyone can afford Amazon prime to get their products shipped soon enough. Another reason why I would continue the policy of price matching is that there are more benefits that the company can gain if they price match the showrooming products and at the same time place non-showrooming items with higher prices so that the company can gain back the sales they have lost as they purchase the products from the store. Customer service also plays a very important role when it comes to convincing customers to buy from the store because shopping is not always about getting the best price but also about the shopping experience.

The manipulation of retail anthropologists and the information that is acquired by surveillance cameras help improve shopping experiences for consumers. Although some people may feel insecure about them being watched, the results of such program helps assist consumers by making their shopping experiences more enjoyable, with a store layout that is specifically designed for ... ... middle of paper ... ...optimize shoppability of the store. One day, we will have cameras in every store, and the shopping experience will be tracked and customized to the consumers’ needs. Just like we get accustomed to other things in life that change around us, we will all soon agree that these options that retailers are taking without our permission will soon be invaluable and we will thank them for such ease. Although, it may not easy for some people to agree; if they were to take the time to be able to fully understand the retailer’s idea behind such techniques, it would change their mind.