Essay On Retail Marketing Mix

• Development of malls: The establishment of malls has increased dramatically and funds for such products are being earmarked for non –metros as well. • Improvement in Retail Operating Efficiencies: Existing retail players are taking steps to improve the internal operations of their businesses and are implementing ERP and planning support systems. • Improving Profitability and Retail Revenues: Most of the retail players in the country are experiencing improved profitability, which is also expected to improve their credit profile in the industry. Major retail players having prominence in the organized retail market include Shopper's Stop Limited, Pantaloon Retail (India) Limited, Trent Limited etc.

The strategy of sending coupons are huge for a customer, so increase discount based on their purchase history and use the store brand credit card to attract more customers. Strengthening Competitive Position As part of a generic strategy,

In addition, the employment opportunities in the United Kingdom increased, increased in the government revenue due to taxes, and increased customer satisfaction resulting from the many varieties of the products. The advancement in technology and globalization enabled many organizations to open up retail shops in the High Streets as it had the potential of fetching more revenues. The research aims at investigating the impact the High Street retail brands create in the economy of the United Kingdom. The research methods put in place assist in the realization of the objectives after gathering the relevant information. Statement of the problem In the United Kingdom, High Streets refers to the well known areas where most business operations take place and shows an improvement on sales and as such retail brands had a good opportunity to trade high in the markets.

This in effect indicates that not only attractiveness of graphics, but the proper placement of pictorial and textual element of packaging is also necessary in order to be noticed by consumers. Graphics help consumers find the brand of their choice by cutting through clutters at retail stores and if they do not have any strong preference of a brand then graphics at least gain their attention to consider a particular product for evaluation (Pinya Silayoi M. S.,

Big-box retailers such as Target & Walmart have already recognized the growing influence of e & m-commerce, and are offering online store formats. Costco, whose advantage lies in bulk-sales, also announced greater focus and online with plans for mobile applications and improvement to Costco.com. It is becoming increasingly clear that the firms that continue to invest in the growing online sales channel are likely to emerge as future leaders. Brick n Mortar retailers such as Target and Walmart are investing in creating an omni-channel environment. The model embraces IT while leveraging advantages of physical locations.

To begin with, it means identifying how you can continue to offer a superior customer experience across all channels; and at the same drive customer loyalty. And, the key to this is, to understand the consumer psyche and offer the right products and services, which will resonate with the evolving lifestyle and tastes of buyers. CLICKS OR BRICKS, CUSTOMER INSIGHTS IS THE WAY FORWARD The impact of changing consumer buying behaviour varies for the clicks and bricks retail businesses. As multi-device use bec... ... middle of paper ... ...owth as well as: • Design and deliver better products • Identify focus areas for marketing spend by gauging the effectiveness of promotional campaigns • Increase your customer base through better product and marketing strategies • Drive loyalty programs However, as a seasoned retailer, you first need to know what your expectations are; else you will waste valuable time and resources in capturing irrelevant data, that will not help you answer your core question- what does your customer want? Although, the challenge isn’t the lack of data, rather it is how to deduce meaning from the sheer volume of data generated from multiple systems, channels and geographies.

1. Executive Summary The consumer packaged goods (CPG) industry is undergoing a major transition as U.S. shoppers continually shift their shopping behaviors and retailers become more powerful. Shoppers are changing the way they shop by using e-commerce, omnichannel shopping, and mobile platforms. The average grocery shopper is completely different than a shopper from just a decade ago. Consumption patterns are changing and shoppers are finding increasingly sophisticated ways to try to stretch their dollar.

Currently, AmazonFresh captures 22% of online grocery sales compared to Wal-Mart To-Go’s 13%. First tested in Seattle, AmazonFresh continues to edge its way into the grocery business with a growing number of subscriptions and locations. The driving force of AmazonFresh is its primary target market: online shoppers. Amazon’s current strategy is to transition its Prime subscribers to also start using its Fresh service. This market segment already buys electronics and other items online.

“Food and Grocery” and “Mobile and telecom” are the other major contributors to this segment. 2.3.3.2. Key drivers of retail growth in India The growing disposable income in the country is resulting in increasing consumer spending habits. A large young working population with age of 24 years, nuclear families in urban areas, along with increasing working women population and emerging opportunities in the services sector are going to be the key factors in the growth of the organized Retail sector in India. (Thambala, 2013) Factors driving the organized retail sector include the following: • Higher incomes driving the purchase of essential and non-essential products.

Retailers want stores to be a magnet for consumers which support them to discover the actual product they are willing to purchase and to inspire them to make careful, unintentional and impulse purchase or at last offer them with pleasant shopping experiences. If this visual merchandising have not preferred outcome on customers the problem arises whether it is profitable to spend time and money for retailers on this Marketing Medium. Visual Merchandising is important because it Increases Brand Awareness, Improves Brand Presence in Stores, and in the end. Most of the time it increases brand Image in Consumer minds and overall impact in companies