As a consumer of this materialistic country, I can sometimes feel overwhelmed with all of the advertisements that exist and are thrust at me constantly. While some of them can be cute or creative and occasionally put a smile on my face, the majority of them exasperate me with their stupidity. However, when an advertisement is done correctly and the quality of it astounds the viewer, something amazing can happen. People can start to talk about what they have been impressed by, and word-of-mouth creates further advertising. Advertising is a form of art that reaches millions of people at once and can affect their view on not just the product, but on the entire idea of advertising itself.
Newsom, D., Turk-Vanslyke, J., & Druckeberg, D. (1996). This is PR: The realities of public relations 6ed. United States: Wadsworth Publishing
While researching the field of advertising I found that it’s extremely broad and diverse. In simple terms I found that an advertisement is simply a public notice intended to convey information and attract consumers. Advertising has two basic purposes: to inform and to persuade while both are distinct, they both work hand in hand. According to Gustafson (2001):” Advertisers often assume that their influence on society is benign, because they assume to be a sovereign rational self.” (p. 203) With this thought, advertising is expressed as being the vehicle of getting products to the consumers to fulfill their wants, but that it avoids creating desire or shaping the consumer’s affection. Everywhere we turn we forcibly encounter advertisements and very little of the ads we encounter is because of our wants. Theodore (1970): “As more and more products entered the battle for consumer’s fleeting dollar, advertisings has increased in boldness and volume.” (p 84). Realizing the amount of products and services that must be sold, the method of selling such as the extreme exaggeration and deception is not a surprise.
"Journalism : Britannica Online Encyclopedia." Encyclopedia - Britannica Online Encyclopedia. N.p., n.d. Web. 11 Apr. 2012. .
If effectiveness and productivity is the main goal, ultimately it is vital for organizations and corporations to collectively employ both marketing and public relations initiatives. Sells and relationships go hand and hand.
Advertisements have an enormous effect on the collective conscious of consumers today. Advertisers, through advertisements, have the ability to manufacture a world that may seem real to the consumer. In these manufactured realities, advertisers entice consumers to buy products specifically marketed to them.
The journey a journalist traveled has a long and bumpy history. Newspapers have been around since the 1500's (McNair, 2007, p. 27). The advent of the first daily newspaper in 1702 called the Daily Courant would be one of many news tools (Horrie, 2008, p.148)...
In conclusion, there are many science experts induct that advertisements can take an advantage in sending health message to communities. In reducing the social evil like smoking, drinking and drugs abuse, advertisements are widely used as anti-campaigns and they are also received many positive responses for short term and long term consequence. Surdyka (2006) believes that advertisements have influence on target audiences not only in the past but also in the present. She recommends that the more intensively advertisements perform, the higher recognition of them.
This essay will explore the similarities and differences between Public Relations and propaganda leading to answer if they can be considered or not synonymous concepts.
In the documentary film, Page One: Inside The New York Times, the inner world of journalism is revealed through journalists David Carr and Brian Stelter as the newspaper company The New York Times, struggles to keep alive within a new wave of news journalism. The film is dedicated to reveal the true inner mechanics of what modern day new journalists face on a daily basis and leaves the audience almost in a state of shock. It broadcasts news journalism as yes, an old school method of news generation, but it also highlights an important component that reveals the importance behind this “old school” methodology. We often think that progression always correlates with positive products, but the documentary insists that within the case of modern journalism, the new wave method is actually a detriment that can reap negative consequences.
During the early 1900’s and late 1800’s precipitated the first true form of American media. The daily newspapers have been a part of the United States for some time, but during 1880’s and 1890’s reports such as Joseph Pulitzer and William Randolph Hearst began to transform the newspaper in order for it to become the first major stepping stone in mass media. These publishers, especially Hearst, took advantage of the American involvement in foreign affairs. Hearst convinced his audience that sinking of a U.S ship during the Spanish-American War obliged a military response. Although Hearst was not the initial cause of the war, there was proof that he had the power to distort information, images and options. By World War 1, the media involvement increase by a tremendous amount.
The author provides a rough timeline of the objective norm emerging in American journalism, and explains the inner origin of these co...
The history of the career field of public relations all started when Julius Caesar hired a team to persuade the citizens that he was doing a good job running the area. Caesar’s influence led to public relations in the Unite States beginning in the 1800’s. Newspapers ran friendly columns to reward advertisers with “free publicity.” Then, in the 20th century, the official job title of “public relations specialist” came into play. Those first public relations specialists were publicity agents and mostly former journalists (Mogel). Now, having a career in public relations most nearly means that a person has the job of creating publicity for a specific brand or person (Lila B. Stair).
The newspaper industry presaged its decline after the introduction of the television and televised broadcasting in the 1950s and then after the emergence of the internet to the public in the 1990s and the 21st century with its myriad of media choices for people. Since then the readership of printed media has declined whilst digital numbers continue to climb. This is mostly due to television and the internet being able to offer immediate information to viewers and breaking news stories, in a more visually stimulating way with sound, moving images and video. Newspapers are confined to paper and ink and are not considered as ‘alive’ as these other mediums.
To sum up, Advertisement is one of the important ways to help the marketers as well as consumers. It is good for the companies as they can attract more consumers and as a result increase the profit of the company. It also has many benefits for the consumers as they can raise their knowledge and awareness and accordingly improve their lifestyle. Conversely, it may have negative effects on consumer behavior by creating unhealthy behavior such as alcohol consumption and lowering self-confidence by beauty advertisement. According to what has been written above, obviously, advertisement may have both positive and negative effects on consumer behavior. However, the positives are more noticeable than negative effects. Consequently, advertisement may be one of the best tools to distribute information to public.