Porsche is a brand of high-end luxury and sports cars that started in Germany and progressed to the U.S. This ultra-fabulous brand is the very epitome of innovative technology and style. Its community spectrums from all walks of life giving its foreign diffusion process in 1931. Being one of the most thrilling, appealing, and stimulating companies in the world, Porsche, desired an élite surrounding where its motorists, racers, owners, and admirers all alike could personally connect and form the Porsche lifestyle for an enriched pastime. Thus the Porsche club of America was formed (PCA).
Describe Brand Community
The Porsche Club of America was created years back by an enthused admirer and opinion leader that set the tone of innovation, alluring practices, services, and events like the “Porsche Parade”. The parades were packed out with a gathering of all Porsche lovers and a complete invitation was extended to all PCAers. A riding competition and technical tips from the factory service reps present, there was plenty of time for socializing and pit talk. Later doing what the community does best numerous parades actually featured a parade of Porsches through the streets. This also enticed PCA member’s movement towards the racing competitions, battling with their very own Porsches. Winners, PCAers begun a reputation of “giant killer”. The duty of the Porsche Club of America is to heighten the Porsche owning and driving experience through numerous objectives, uniquely executed.
What does the Brand Community offers?
PCA offers several things for the community; one for sure is the Driver Education program. Their mission and drive is to provide a safe, structured, and skillful teaching and learning environment. The PCA Driver Educat...
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Discuss what you have learned
Finishing my brand community report I’ve learned a great depth about the brand community I chose. One group of people with the same love and passion for a brand can join together and basically create a whole new world under their prospective in a positive and progressive way. I’ve discovered there is more to just buying a vehicle and driving it. People around the world join communities and partake in new ventures for tons of moralities movements, insights, companionship, and overall enjoyment for the brand and each other. The research I’ve gathered from Porsche Club of America and the knowledge I’ve learned from brand communities in general has truly widen my prospective of the greater good that can come from modest love of a product. This movement is definitely pushing forward each day and has an inevitable future of growth.
Ask any ten enthusiasts what two cars epitomize the concept of an automotive rivalry and at least nine of them will instantly conclude the Chevrolet or Chevy Camaro and the Ford Mustang, two cars that make up part of a small automotive segment known as Pony Cars. These fire-breathing leviathans of the street snarl with guttural reverberations boastfully announcing their presence with the mere turn of key. For nearly five decades, these mechanical beasts have captured the imagination of the American driver and ignited the most contentious debate in automotive history: Which car reigns supreme? Muscle car buffs waste no time quoting sales figures, vehicle performance, track times, or even mundane statistics like vehicle dimensions or available colors to simply justify their support for one model over the other. As this debate rages on, the makers of these brutes fan the flames through targeted marketing strategies, consumer promotions, pricing strategies, and creative advertising all in effort to win an automotive war the likes of which have never been seen or fought before (Davenport, 2013).
Some say that automotive racing began when the second car was built. For over a hundred years, competition has driven innovation in the car industry, thus the industry maxim “Win on Sunday, sell on Monday.” NASCAR and drag racing contributed greatly to muscle cars’ success. Muscle cars were born from these competitions as factory made race cars. Because of this, the muscle car quickly moved from a low quantity specialty item to the image of the American automotive scene. Each brand had to have one and each one needed better performance and personality than the next. The Golden Age began in the 1960s with the introduction of more performance models such as the Chevy SS Impala and the Ford Galaxy Starliner (Auto Editors).
B&M's website is dedicated to the sale of the company's aftermarket racing products as well as the promotion of the motor sports industry. Therefore, the majority of the users who access the site are motor sports enthusiasts seeking parts or ideas for their latest projects. Originally, B&M limited its product line to be applicable solely with American made muscle cars. This isolated the company's clientele to muscle-car aficionados; the majority of whom were American middle class males. However, due to the internet's global audience, bmracing.com has enabled the co...
Volkswagen AG recently took the title of the highest selling automaker, however they did it riding the coattails of Audi and Porsche. Audi is experiencing record breaking growth. I actually spoke to an ex-executive at Audi, he was working as a BMW salesperson. He told me that the growth was so explosive it actually reached the point of being stressful. Apparently, he was receiving a zero healthy paycheck, but decided to give it up to instead work the calm life of a car salesman. Their full sport brother in Volkswagen AG had similar success, just not quite as meteoric. Porsche is expanding due to their quality lineup and their impressive hybrid technology.
Over time, there have been several technological advancements that have shaped the world in which we live and are familiar with today, and one advancement, in particular, that has influenced American society significantly is the automobile. Since the automobile’s beginning, it has continuously been improved and modified pushing the rest of technology to keep up with its rapid pace of innovation. Americans have frequently taken advantage of the automobile’s many benefits, but what they often fail to realize is that the automobile has given American society more than just the luxury of driving. In fact, the automobile has influenced this nation and the people within it both historically and culturally
“Automobile In American Life and Society.” Automobile In American Life and Society. N.P., n.d. Web. 16 Feb. 2014.
I was introduced to Manuel through a mutual acquaintance that knows I am truly fascinated by the ability to customize vehicles, but more specifically, expensive luxury vehicles. Manuel, originally from Mexico, moved to California with his family twenty years ago. Coming from a large family with 4 brothers and 3 sisters, Manuel was determined to be financially successful. After graduating from State Unversity and working as a financial advisor/broker for Morgan Stanley, Manuel decided he was not happy working in corporate America. After resigning from Morgan Stanley in 2001, Manuel decided his dream of being financially successful would be much easier to accomplish if he launched his own business. Driven by his passion for classy and stylish vehicles, Manuel launched a motor sports company in 2002.
In this part of my answer I am going to highlight what I feel the key features / characteristics of the global automobile industry are. First of all I feel that it is important to mention that the actual automobile market itself is very cost and labour intensive,ie, it requires a large amount of labour and money to produce it's products, this is why it is an extremely hard market to penetrate. Examples of where these high intensive elements come from are the following:
Porsche is always a want to consumers because they have the mind of concept that owning Porsche is meant for upper social class and it could bring them to a higher status as the value is high. Therefore, the Porsche 914 and 944 models were out in the market in 1970s and 1980s to attract consumers from different social classes who could not afford a traditional Porsche model. At that time, consumers bought the 914 and 944 models to satisfy their needs and wants because they wanted the image of the brand. It also boost their confidence and low self-esteem while being associated with upper social classes.
Kiley, David. Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: John Wiley, 2004. Print.
Audi, one of Germany’s first automobile producers, has been designing and building cars since August Horch, its founder, completed his first car in 1901. Over the years following, a series of innovations and mergers have led Audi to the position it is in today. Audi’s subsidiaries include companies to facilitate international operations, part manufacturers, a vehicle customization company, a technology research company, and Lamborghini Corp, a successful sports car manufacturer. Audi’s current developments include its holding the EU Seal of Environmental Protection, and a number of technological advancements, including new car designs and a “seeing car” technology that has been nominated for the German Future award for Technology and Innovation.
Kiley, David. Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: John Wiley, 2004. Print.
Bayerische Motoren Werke AG, shortly known as BMW, is a German manufacturer of luxurious automobiles and motorcycles. BMW group is not simply one name: it is also the parent company of other premium brands such as the MINI, the Rolls-Royce and the motorcycling company Husqvarna. For the purpose of providing a maximum of details, this essay will just focus on the automobile part of BMW as it is more significant than the motorcycle segment and since they have a lot of overlapping factors.
The global company Mercedes-Benz is considered one of the most successful and well-known automotive companies worldwide. Since 1886, the company’s founders Gottlieb Daimler and Carl Benz made history with the invention of the automobile, including the Daimler Group, which is one the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles globally (Daimler, 2013). Their main focus is innovation, safety, technology, style, brand image, expansion, and superior automobiles by offering the best of the best to consumers worldwide. The brand’s philosophy is to continuously create radically new products to advance the cause of human mobility. It is also the number one luxury brand in the United States and Germany while continuously expanding in China and Russia as well (Interbrand, 2013). Mercedes-Benz has a great selection on divisions such as cars, trucks, vans, buses, and financial services offered to any consumer or business. Their global reach has increased tremendously by including production facilities in 17 countries on five continents and having 93 locations worldwide. As a pioneer of automotive engineering, their strategy is to continue the same pioneer role with the ongoing development of mobility, especially in the areas of safety and sustainability (Daimler, 2013). It is very essential for the company to focus on consumers’ needs and their highly well known brand in a competitive global economy. That is why the company Mercedes-Benz releases a brand new model every year to stay on top of its competitors by improving previous models. Some strategies practiced are global marketing, global product development, global product pricing, global advertising, global distribution, an...
With today’s society being the new age of social media, Mercedes Benz has now reached a new high demographically. Websites such as Facebook, YouTube, twitter, and Instagram has jumped on the advertisement bandwagon. Mercedes Benz is now connecting with amazon also to create a whole new experience for the future. Their strategy is to aim for younger buyers through social and digital media influences. Its prestige and revolutionary approach is an example of how their marketing strategy has been very successful. The technology, safety, performance, and interior set its brand far away from other vehicles. Dating back to 1886 Mercedes Benz has a history of making history. Its motor trend has expanded from several different classes and the consumers love them all. These vehicles were designed to be very distinguished with high quality all across the