1.0 Introduction
Internet technologies is now becomes among an important part in our daily lives. The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods (Albarq, 2006). This internet technologies empowered marketers to adopt e-commerce, since it involved a very low cost but involving huge scale of community. E-commerce is no longer something new in other part of the world including Malaysia as well because online shopping habits is growing rapidly in Malaysia. The present of online shopping give consumers another great alternatives to shop, instead just traditional way, which is brick and mortar. By adopting to online shopping is to take the benefits it can offer to the users, such as avoid long queue to make payment, and so on. Online advertisement growth along with the growth of internet technologies. Online marketers is now wisely maximizing the use of it by using social media network such as Facebook, Instagram, Twitter, and a lot more possible way to advert their products or services. Therefore, for internet user, they exposed towards all those kind of ads posted through their social media network, which is can be influencer on purchasing those product or service.
This study is proposed to explore online shopping behavior among university students. Previous research on scope of online shopping behavior among university students discussed factors such trust, privacy and security, perception, and risk that influence consumers as well as students attitude towards online shopping. This study would like to explore student attitude towards online shopping behavior among UNIMAS undergraduate student. Does student ready to adapt to just-...
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...sically the quality of the product and also consumer cannot monitor the safety and security when he is giving very sensitive personal and financial details while consumer doing online shopping. Yulishari, (2011), stated that online retailers still suffer from security or accidental exposure of customers’ credit card information which can reduce students’ belief. The greater risk they exposed to, the less intention and motivation to make online purchase. Students hesitated to continue on their online purchasing if their personal information is not on safe guarantee and the fear of retailers might be leak in somewhere in taking of their information. In context of students, according to Zendehdel & Paim (2013), if students worry about whether their information due to the process of online shopping will be used for other purposes, it will reduce their purchase attitude.
One of the aspects that make consumer not to trust website is unauthorised access to products and services that they buy online. It is true that some of online retailers can use customer information whatever they want without getting permission from customers for example sends information to another vendor. Luhmann has suggest that if we want to reduce the complexity of human conduct to build good relationship with consumers by introducing ‘trust’ (Luhmann, 1989)
The advance in the usage of internet and online shopping among the college students has created new opportunities for online retailers. The objective of the research was to analyse the factors influencing the online buying behaviour of the college students. The factors influencing for online shopping identified in this article are availability, best price, best promotions, comparison, convenience, customer service, ease of use, enjoyment, time consciousness, trust, variety and visual
Consumer offerings are presented to the public strategically by firms and their marketing strategies. These purchases range from everyday less costly items to more expensive less frequent purchases. Each of these offerings require different marketing strategies to successfully target the right market and increase sales. Convenience offerings, shopping offering, specialty offerings, and unsought offerings all play a big role in how a company gets its product to their customers.
As per view of this concept is getting popular in the present era as compared with past and has become one of the main reason behind success of businesses in the market. Majority of the customers prefer to access information with the help of online mediums such as social media, emails, print media etc. Further, it is advantageous for business in every possible manner where customer behaviour can be easily influenced and in turn leads to higher market share along with profitability. It can be stated that in the modern era, online marketing has started to play very important role in overall growth and success of any business enterprise. The use of tools such as online marketing helps businesses to carry out more effective and accurate marketing of services and products available (Gobo,
According to Degado and Aleman, (2001, European journal of marketing), brand trust includes brand reliability and brand intention. Bran reliably represents consumer belief that brand will deliver the value it promises, and brand intent refers to the temperament of the brand to put the consumer’s interest as the primary consideration. Growing researches about e commerce has noted the influence of web environment on trust and purchasing decision. This article regards brand affect as positive emotions and effective commitment which associates with brand feeling and concept of emotional bonding. Researchers have conducted various studies in order to understand the dominant factors that best fits with the selection of brand by the consumer and how the e-environment and its features effect the loyalty of customers and brand. Study states that privacy and security are highly correlated (Ha, H. Y., 2004 Factors influencing consumer perception of brand trust online “journal of product and brand management”, )as the consumers have to give their personal information, open online accounts, give their bank details, etc. they are worried that their transactions can be traced by other user and online viruses could affect their transaction. Researchers than framed hypothesis on brand and e- environment to find the relationship between the brand and online portals or website. Outcome was that he brand
Doolin, B., Dillon, S., Thompson, F. and Corner, J.L. (2005): “Perceived risk, the internet shopping experience and online purchasing behaviour: A New Zealand perspective”, Journal of Global Information Management”, vol 13(2), ABI/INFORM Global, Pp. 66
One of the main advantages of online shopping to the consumers is the convenience of being able to shop anywhere and anytime. Online stores can be easily accessed by any device which can connect to the internet. With online shopping, it is entirely possible to shop in the wee hours of the morning, while still on bed as online stores almost never close. An individual only has to log onto a particular website, add the items they want to purchase into their shopping carts and checkout to pay for said item. They don’t need to even leave the comforts of being home (ICT, n.d.). According to a survey done by Rivate Label Buyer (Consumer Attitudes Towards Online Shopping, 2013), about 80% of consumers opt for online shopping as they do not need to go through traffic and find a parking spot at the shopping centre and another 70% of consumers shop online as they do not need to walk around the store looking for something or get ready to go to the store. The simplicity of this method of shopping is the main pulling factor of online shoppers. According to Boswell, W. (n.d.) mothers with small children, people who are homebound and during the times of unsuitable weather, online shopping is the way to go.
A number of consumers strongly advocate the use of online shopping system brings convenient to purchase products. Fabiola (2006) notes that, “the Internet is open 24 hours a day, 365 days a year”. As customers could surf the Internet every moment and everywhere, they could shop in the time which is the most suitable for them. Therefore, the development of online shopping system helps people who need to work until very late at night and when a large amount of shops are closed already. Besides, consumers are likely to buy products that are unsold in Hong Kong. Diamond and Pintel (2008) illustrate that due to buyers can surf some overseas stores website, they may gain those products’ information and buy them. Moreover, air transportation and transshipment are supporting logistics: products can be transport to Hong Kong from far away easily. Thus, Internet solve the limitations on shopping time and place, consumers might purchase more convenient.
Online and in-store shopping differentiates in various ways. However, they both are convenient ways to shop. Recently, online shopping has been most convenient for me, but I enjoy both ways of shopping. I believe that shopping preferences change depending on a person’s situation. I noticed that many people are starting to prefer online shopping more than in-store shopping.
This happens in superstores, department stores, malls and many other shopping locations. When shopping for products in the stores there are usually people there to help and interact with you to help you better understand the product. This is helpful because you get more than one opinion on the product and even get information on it, such as specifics, uses, and different models. In addition you also get a firsthand look at the product and may even get to test try it and experience what it does first hand, which influences what you buy, how you buy and depending on the service, where you buy your items. Traditional shopping also gives the buyer a sense of security because they are given a receipt with their purchase and can come back to the store at any time if they may need to return or get new products. Shoppers can even use credit cards with little to no fear that their personal information will be at risk. For the most part society has gone into the digital age where many tasks and functions that are in society can be done remotely and electronically, all of which holds true for online shopping.
Going to the mall is like being at a zoo. Herds of inconsiderate teenagers crowd the walkways, girls fight over the best pair of shoes, and the merchandise is thrown all over the place. Imagine being able to have a stress free day of shopping without annoying kids running around and the ease of looking at perfect displays that have not been touched by the grimy hands of children. If you could eliminate the younger population from the mall, shopping would be much easier for everyone. Parents can enjoy their day out, girls-day won’t be interrupted by kids running a muck in the store, the employees jobs will be easier by not having to fix the displays that were messed up by children, and the amount of merchandise stolen will decrease if the younger population sticks to online shopping! Shopping
Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer.
E-commerce application is a platform where there is buying and selling of products and services which are done by businesses and consumers via an electronic medium
In today’s era “INTERNET” is playing a significant role in our daily life. People can walk through the internet to one who is actually living on the different side of the planet, can send mails round the clock, search information & even buy things online. With this invention of internet there is a shift in traditional way of shopping. Now there is no need to open a physical store. One can be active at any time and place and purchase products and services. The number of users of internet is increasing day by day which means that online shopping is increasing. Various characteristics of online shopping is making it more convenient for the customers, as compared to traditional way of shopping such as the ability to view and purchase goods and
Shopping is something that has to be done whether you enjoy it or not to get essentials needed. We all go places where merchandize is being sold for a specific reason. Whether you go to the mall, shopping centers, or your local grocery store, you 'll always encounter many types of shoppers. Shopping isn’t always as fun as it sounds to everyone, but it is something we often do. This is the only way we get products we need, by personally buying them. You have three main shoppers including impulse buyers, list makers, and bargain hunters.