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Essay On Media And Public Relations

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The development of journalism, advertising and public relations are in many ways codependent; without the other, these communication techniques wouldn’t thrive. Each empire is vastly different than the other but they all share an abundance of the same characteristics. By developing the fields from building off one another and utilizing technology, journalism, advertising, and public relations have professionalized themselves into successful and powerful areas of work today. Journalism relies on the media. Journalism has transformed from small, handwritten newspapers into a mass media empire. The public has seen journalism quality skyrocket as well as morph into gossip columns, televised broadcasts, and radio talk shows. Starting…show more content…
Certain individuals and events helped spark that change; the Peter Zenger Trial in 1733 allowed the rights of individuals to publish the truth, including crude ideas about politics and government (Rodman). Over time, new ideas and writing techniques have been implemented in newspapers, and the growth of technology and the transmittance of news has evolved the way journalism is thought of. In 1940, the first network TV newscast was given (pg. 305, Rodman), which led the way for a media empire to be born and print to be cast aside. An example from Rodman (pg. 307) brings to our attention that “coverage of Kennedy and Oswald assassinations shows the power and danger of our new obsession with live TV news coverage.” Journalism has become dependent on the media, and news has seemed to blur with entertainment, as everything needs to be televised nowadays. News is given from The Tonight Show and The Today Show, as well as many other broadcasts from the television industry. Newspaper industries and journalists have been cut back, as the development of phones and websites have allowed everyone to contribute to the journalism world. As journalism keeps adapting to new mediums, journalists have faced many obstacles and new rules, but the…show more content…
Public relations have turned from “crude attempts to aggrandize a ruler’s accomplishments to being the full-service communication industry it is today,” (pg. 329, Rodman). New media and technology have changed the face of public relations from ancient Greek teachers of rhetoric to companies salvaging hopeless reputations of businesses on the brink of disaster. Public relations have adapted to the media, but has still kept the values of promoting ideas and creating images in sight. Back in 1773, long before the idea of public relations, the Boston Tea Party was one of the biggest staged events in an attempt to gain publicity and support from the American people, (pg. 330, Rodman). This started to get the field started, as people begun to realize the power of public relations. When it finally emerged as a profession in the 20th century, the industry had a lot of maturing to do. Edward and Doris Bernays then figured out a way to get the client’s interpretation over to the public. These were the individuals responsible for getting women to smoke in public, and eventually turned the belief that women shouldn’t smoke around to be an acceptable phenomenon. People began to realize that they could promote social change by public relation strategies. They could also bring companies back from the brink of disaster, just like the medicine Tylenol, which had caused
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