Therefore, an understanding of popular culture and media, particularly its benefits and downfalls, cannot be achieved without a comparison to modernity and the process of modernisation. It is evident that popular culture and media, in regards to modernisation, act as positive and negative influences on contemporary society. Although the concepts are attributed as influencing constructive societal change, it can also be argued that the models are responsible for many aspects of society that need to be altered.
Popular culture and media are deeply ingrained in contemporary society. Influenced heavily by modernity and the process of modernisation, the importance of these models is constantly changing. Indeed, the power and agency afforded to the media and elements of popular culture are similarly evolving, as the society they represent evolves politically and economically. Walter Cronkite argued that the task of a journalist is “only to hold up the mirror, to tell and show the public what has happened” (Groeling, 2008, p633). However, this concept applies wholly to media and popular culture as well, as ultimately these cultural phenomena are reflections of the society they are intertwined in.
Globalization plays a big key role when it comes to technological advances such as media or communications; thus, shaping identity, a social concept, is being transformed or reformed in new and more global ways. With globalization rapidly growing in these past decades, communications and media have broken barriers in countries, letting ideas and thoughts emerge. By providing young people a way to communicate through communications and media, media provides a flow of information and adolescents take it in. Though, media and communications being one of the most significant moves of all time in technology or global advance, the ability for ideas to be enforced, to be corrupted by a false sense of security about what the world actually is on a adolescent, can become challenging. Although, knowing it can 't be reliable, it still acts in a sense to forms one identity.
Macro is the opposite of micro it involves looking at the bigger picture, theoretical approaches which are macro tend to look at how the media influences society and the world as a whole. One approach to globalised media is of Marshall McLuhan, he’s view takes up the macro approach towards examining globalised media. McLuhan discussed the benefits of the media he alleged that media is increasing globalisation which consecutively produces a ‘global village’ (Branston and Stafford, 2010: 144). A global village is when the world and people around the world are all part of one community, and according to McLuhan it is the media that is producing this, the media has so many features a story from one country can be told to the whole world by the next day, certain aspect like the news are very good at connecting the world and creating a g... ... middle of paper ... ...is totally bias. To conclude I believe that all of these theoretical approaches have proposed a good argument about the global media all of these theories have totally different perception towards the media.
Anthony Smith’s notion of a global culture addresses positive and negative aspects of a global culture. Nonetheless, undeniably, the emergence of a global culture can make a huge impact and improve the world by spreading cultural diffusion, eliminating wars, and improving lives around the globe. Our planet continues to evolve towards a global culture. This is occurring because of the phenomenon of cultural diffusion—the spreading of values across cultures (Urban Dictionary). Nations have influenced each other through trade, business, travel, and war.
Global Integration “Global integration is shrinking time, shrinking space and eroding national boundaries.” (IMF & World Bank) Globalisation possibly the most important force at work at this time in history describes the process of increase integration and interdependence between national economies. It depicts the breaking down of national boundaries leading to the establishment of a single world market. This inevitable process of globalisation has and will continue to be accelerated by the electronic revolution. Advancement in telecommunications and information technology has lead to growth in cross border relationships initiated by the drivers of globalisation. Embracing globalisation is encouraged due to its explicit benefits including reducing poverty, increasing living standards and increasing world trade.
Influence of media and advertisement In todays world the media has been a key player in the transformation of ideologies and mind sets of humans. In one way or another, it controls human nature and thinking, and the best example of this is advertisements. The media and advertisements influence highly influence human mind set and mentalities. “ Advertising is the art of arresting the human intelligence just long enough to get money from it”. Now since the media has transformed and become mass media, small and large scale industries and buisnesses have extensively used them as a medium of communication for advertising their merchandise.
Are media geographies de-territorializing? The development of science and technology has aided the process of globalisation, advanced forms of communications has allowed the efficient transmission of information and knowledge across boundaries, consequently effectively dissolving the old structures of national states and communities. However, with the course de-territorialization there is also evidence of the medias growing efforts of localisation and the formation of culturally and regionally specific identities. The media as an institution is also steadily becoming hugely influential in the economical structure of capitalist society. ‘the necessity of rethinking our sense of place in the context of the transformations and destabilisations wrought both by the forces of economic globalisation and by the global media industries.’ (Morley 2000:5).
The essay will discuss the sociological aspects of the media and popular culture with reference to the social impact of the internet and related technologies and the role of media in globalisation. Probably the biggest technological change in media and communication in recent times has involved the rise of the internet and related technologies. ... ... middle of paper ... ...scope and originality of literature, film and other forms of media. Academics have also argued that the global circulation of homogenised and westernised media products is a form of mediated colonisation. A concern here is that media companies export their products to all parts of the world and therefore displace local media cultures.
Media can be defined as any means through which an idea is emitted, with the hope of inspiring a change, or simply to inform the public. In a generalized sense, the media has been around since Ancient times in writing, art, speeches, and countless other forms. Ancient form of press undoubtedly had an impact on society, but it was not until the mid-19th century that the media began to modernize and took on a new form that would yield even greater power over its audience. This period was a time of unremitting war, social progress, and economic fluctuation. Modern media’s advance during this era was no accident: the significant change and turmoil throughout the country was something that could not be ignored, therefore causing the press to take charge and publicize the issues that were occurring throughout the nation.