Essay On Kid Foot Locker

619 Words2 Pages

Advertisements are everywhere, marking the sides of our roads and interrupting our precious free time in magazine’s and TV shows. Although they appear to be straight forward there is a lot more to these advertisement’s then the physical appeal of the product. Marketers and companies apply special techniques to target specific populations of people by creating a desire for the product. Kid’s foot locker is no exception using subliminal anti-adultism messages to target children and using celebrity endorsements to engage the parents. In a recent commercial for Kids foot locker Kevin Hart is engaged in seemingly day to day activities. He is centered in a swanky modern house with big bay windows that give the audience a view of a pool. He is soon …show more content…

The most obvious is the use of the male child, having a character that is in the same age range they are targeting gives direct relation to the watcher. Not to mention that this child is the son of a celebrity. The idea that this kid is rich and has the best of everything means that Kid’s Foot locker must have the best. However, not as obvious is the relationship of children to adults. The notion that if kids are cool than adult’s cannot be, this is referred to as anti-adultism in the article “Selling to Children: the Marketing of Cool” by . Kevin Hart is popular, he’s famous, and funny, he is the “coolest” of adults, but he’s wearing kid’s clothes. This shows that even the coolest of adults wants to be like the cool kids. The commercial emphasis this relationship by having the son act in a confident way, reciting fact’s on Kid’s Foot Locker gear and sales. Kevin’s character get flustered and start’s to stammer. Evan though teenagers do not think that adults can be cool, they want to appear to be older than they actually are. Which the commercial also addresses, showing that these clothes are wanted by adults too, therefore you’ll be cool by looking like an

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