Essay On Impact Of Technology On Print Media

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Effects of Technology on Publication

Today, the development of the publication industry is vulnerable to the growing impact of technology. Contemporary technology affects the publication industry in terms of internal business processes, consumer behavior and the nature of business. Such issues as growing impact of information technologies and rise of online publication, the decrease consumer interest in print media, the wide introduction of new technology and automation in the publication industry, and many others influence consistently the development of the publishing industry. In actuality, effects of technology on the publication industry are controversial, but the technology progress and their impact on the publication industry are irrevocable …show more content…

Companies operating in the publishing industry focus on the development of online publishing to back up their print editions. They attempt to enhance their position offering new products and issuing print media that are attractive for consumers. As a rule, companies operating in the print industry offer exclusive materials that are not available for their consumers online. Anyway, many people still like print editions because they open better opportunities for reading since reading printed magazines, books and other print media allow readers to use not only vision but also tactile sensations that increase the effectiveness of reading and brings more satisfactions to readers, while the information perceived with the use of multiple senses is processed better than the information perceived visually only. Hence, the print industry still can improve its position and regain customers, who have already moved online. On the other hand, companies operating in the publishing industry should come prepared to deal with such issues, as environmental concerns of consumers, high costs of production, and the tightening competition from the part of television and online

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