Essay On Hedonism

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“Every time you spend money, you are casting a vote for the kind of world you want” says Anna Lappe, an author and educator featured in ‘The New York Times’. What kind of world do we want to live in? And what is our goal in our lifetime? For several decades, as if, a typical undergraduate dream has been characterized with few major steps – getting prestigious high education, taking or buying a diploma, and consequently becoming a successful rich careerist with intuitively main goal to consume as much as possible in order to boost one’s utility at highest potential level. In this way of thinking, development of personal individualism and pursue of human values are left behind the curtains. Everything that can be seen on the scene of our being is mass consumerism, which slowly, gradually, but surely is transferring us into a hedonistic consumer society. According to an article in European Journal of Marketing, “A consumer society is defined as one directed largely by the accumulation and consumption of material goods. The term "consumer society" is used in a pejorative sense, coming from the perception that such a society will inevitably be hedonistic. It is the search for instant gratification that we traditionally associate with hedonism….”(41 Issue: 2007). In our way to gain deep pleasure, we are over purchasing items and gadgets which once were thought to be extreme luxuries. Most of the times, we are interested in what kind of IPhone we possess, whether to buy a tablet or a laptop, are we are driving more expensive and fancy car than the others, what is more fashionable – a pair of Armani jeans or a pair of Dolce and Cabaña trousers. More and more people are not likely to express their own opinion about what they should cons... ... middle of paper ... ... lack of feelings, and the use of stronger and stronger drugs. At the present, it seems like that the technology, the medicine, the economic stability has been improved and consequently we have better life standards than our predecessors – we are able to have more, to wish for more and consequently to consume even more. But how far away are we from the Brave New World? – Unfortunately with every passing decade, we are getting closer and closer to the reality described by Aldous Huxley. As if Rene Descartes’ “I think, therefore I am” is transferring to “I consume, therefore I am.” I cannot say whether being consumers is good or bad but I do believe that our individualism and human values are somehow distorted by our pleasure seeking from consumerism. And although, our society may be able to survive at the expense of individual freedom, it is not worth the price.

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