Many argue that a leading problem in media is the convergence of ownership. When we look at the facts, that in 1983, fifty corporations controlled the vast majority of all news media in the U.S. And that today, only five corporations - Time Warner, Disney, Murdoch's News Corporation, Bertelsmann of Germany, and Viacom control a staggering 90% of what we read, watch, and listen to. Media messages, most of the time, are in the interest of the corporations owned by them. As less and less individuals and corporations have control over the largest means of communication, certain interests will always be in favor of the high-ranking, (mostly male-dominated) giants who own them.
Media has a powerful influence on the thoughts and ideologies of individuals in a global society. Julia Wood, of “Gendered Lives,” stats that “People today are the most media-saturated and media-engaged people in history. The average American-home has more television sets than people—2.73 television sets and 2.55 people per household, and at least one of those television sets is on eight hours a day” (Wood). These figures demonstrate just how consumed our society has become, and the role media messages play in our lives. As a society, we are constantly bombarded with messages on self identity- from what we should look like, do and wear. And, although gender inequality has changed and dramatically transformed over time, certain ideologies produced by the media have negative consequences in the success of women – through ideas, images and negative portrayals.
To investigate the media’s power messages of gender and its influence on the thoughts and ideologies of society, it is important to examine the media’s effect on the female body image. The unrealistic, ste...
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...ing these through exposure is another way in which we can help counteract the negative consequences associated with the media. By combating the misrepresentation of women with the exposure of real women, the public has more of a chance to see a variety of different icons and role models. With this comes the chance for individuals to recognize that there is this inequality, solely due to false misrepresentation and sterotyping. With this exposure comes new beliefs about gender, including ideologies focusing on equality among both sexes, and the “features” and competence that both hold. This in turn, could decrease the gender pay gap earnings, as well as increase the advancement of participation among women in all occupations. Only by actively and critically consuming media can we overturn the negative effects associated with media messages throughout popular culture.
Michael Parenti (2002) declares media in the United States is no longer “free, independent, neutral and objective.” (p. 60). Throughout his statement, Parenti expresses that media is controlled by large corporations, leaving smaller conglomerates unable to compete. The Telecommunications Act, passed in 1996, restricted “a single company to own television stations serving more than one-third of the U.S. public,” but is now overruled by greater corporations. (p. 61). In his opinion, Parenti reveals that media owners do not allow the publishing of stories that are not beneficial and advantageous. Parenti supports his argument very thoroughly by stating how the plutocracy takes control over media in multiple ways: television, magazines, news/radio broadcasting, and other sources.
The media, through its many outlets, has a lasting effect on the values and social structure evident in modern day society. Television, in particular, has the ability to influence the social structure of society with its subjective content. As Dwight E. Brooks and Lisa P. Hébert write in their article, “GENDER, RACE, AND MEDIA REPRESENTATION”, the basis of our accepted social identities is heavily controlled by the media we consume. One of the social identities that is heavily influenced is gender: Brooks and Hébert conclude, “While sex differences are rooted in biology, how we come to understand and perform gender is based on culture” (Brooks, Hébert 297). With gender being shaped so profusely by our culture, it is important to be aware of how social identities, such as gender, are being constructed in the media.
Like a blueprint or instruction manual, the objective of a rhetorical analysis is to dissect a written argument, identify its many parts, and explain how all of them come together to achieve a desired effect. Susan Bordo, a professor of Gender and Women’s Studies at the University of Kentucky, wrote “The Empire of Images in Our World of Bodies”, published in 2003 in The Chronicle of Higher Education. Her essay examines how the media plays a pervasive role in how women view their bodies to the point where we live in an empire of images and there are no protective borders. In “The Empire of Images in Our World of Bodies”, Bordo not only effectively incorporates numerous facts and statistics from her own research and the research of others; she also appeals to emotional realities of anxiety and inadequacy felt by women all over the world in regards to their body image. Ultimately, her intent is to critique the influence of the media on self-confidence and body image, and to remind her audience of the overt as well as subconscious messages they are receiving on a daily basis.
Media is a wide term that covers many information sources including, television, movies, advertisement, books, magazines, and the internet. It is from this wide variety of information that women receive cues about how they should look. The accepted body shape and has been an issue affecting the population probably since the invention of mirrors but the invention of mass media spread it even further. Advertisements have been a particularly potent media influence on women’s body image, which is the subjective idea of one's own physical appearance established by observation and by noting the reactions of others. In the case of media, it acts as a super peer that reflects the ideals of a whole society. Think of all the corsets, girdles, cosmetics, hair straighteners, hair curlers, weight gain pills, and diet pills that have been marketed over the years. The attack on the female form is a marketing technique for certain industries. According to Sharlene Nag...
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
The media is a fascinating tool; it can deliver entertainment, self-help, intellectual knowledge, information, and a variety of other positive influences; however, despite its advances for the good of our society is has a particular blemish in its physique that targets young women. This blemish is seen in the unrealistic body images that it presents, and the inconsiderate method of delivery that forces its audience into interest and attendance. Women are bombarded with messages from every media source to change their bodies, buy specific products and redefine their opinion of beauty to the point where it becomes not only a psychological disease, but a physical one as well.
In "Where the girls are: Growing Up Female With the Mass Media," Susan Douglas analyses the effects of mass media on women of the nineteen fifties, and more importantly on the teenage girls of the baby boom era. Douglas explains why women have been torn in conflicting directions and are still struggling today to identify themselves and their roles. Douglas recounts and dissects the ambiguous messages imprinted on the feminine psyche via the media. Douglas maintains that feminism is a direct result of the realization that mass media is a deliberate and calculated aggression against women. While the media seemingly begins to acknowledge the power of women, it purposely sets out to redefine women and the qualities by which they should define themselves. The contradictory messages received by women leave women not only in a love/hate relationship with the media, but also in a love/hate relationship with themselves.
One thousand years go by and an abundant amount of people still view women in a stereotypical type of way. On the opposing view, if women did not overstretch the slightest of things, this wouldn’t be such an enormous issue. Women may be overreacting to what the media has to say about them. It is not affecting everybody but a vast majority of successful women from continuing to moving forward said Marianne Schnall. Important to realize, women are capable of doing jobs men can do. Such jobs as being an engineer, physician, mechanic, lawyer and even top notch business women! Up to the present time there is an ongoing public debate on women suffering from double standards. If it makes a female feel threatened or belittled than it may be sexist. A very interesting article this came to be because the writer had numerous accountants to keep her argument steady. A worthy writer brings up present time activities, statistics, and people being affected by the scenario and provides the reader some closure. With a devastatingly crucial issue such as women being shunned by the media, it’s not okay to have the ideas of other people in your work. In the article, “Controversial Hillary Cover of Time Illuminates Sexism in the Media” by Marianne Schnall, implies that the media is negatively affecting the chances of women becoming successful with all the sexism it is portraying. Marianne Schnall is a published writer and professional interviewer with many influential credentials that she in not afraid to use.
It is shocking to see the digression in humanity’s morals and values over the past decade. As cliché as it sounds, the media is the center of it all. The way women are being represented, from our television sets, the radio, pornography and even art has pushed beauty to the top of the list of controversial and widely debated topics around the globe. “Whenever we walk down the street, watch TV, open a magazine or enter an art gallery, we are faced with images of femininity,” (Watson and Martin).
Throughout society, men and women have been expected to live by guidelines consisting of media generated ideas and ways of living out life. Both men and women’s thinking process are being altered the negative effects of society’s mass media. For both sexes, this repeating negative exposure causes a constant downfall in self-image and creates media influenced decisions that lead to unhealthy lifestyles. The media effects the thinking process of both men and women in negative ways therefore media needs to be heavily regulated.
On a daily basis people are exposed to some sort of misrepresentation of gender; in the things individuals watch, and often the things that are purchased. Women are often the main target of this misrepresentation. “Women still experience actual prejudice and discrimination in terms of unequal treatment, unequal pay, and unequal value in real life, then so too do these themes continue to occur in media portraits.”(Byerly, Carolyn, Ross 35) The media has become so perverted, in especially the way it represents women, that a females can be handled and controlled by men, the individual man may not personally feel this way, but that is how men are characterized in American media. Some may say it doesn’t matter because media isn’t real life, but people are influenced by everything around them, surroundings that are part of daily routine start to change an individual’s perspective.
In today's world, what we see in the media dictates our world. Media, by definition, is a form of mass communication, such as television, newspapers, magazines and the internet. Since the beginning of this media phenomenon, men and women have been treated very differently, whether it be through advertisements or news stories. As women have gained more rights and social freedoms, the media has not changed their views on women. They are often viewed as objects, whether for a man's pleasure, or for as a group to sell only cleaning products to.The portrayal of women in the media has a highly negative impact on the easily shaped young women of today. Women of power are often criticized, others hypersexualized. The media also directs advertisements for household things at women.
Women and girls seem to be more affected by the mass media than do men and boys. Females frequently compare themselves to others, finding the negative rather than looking at the positive aspects of their own body. The media’s portrayal of the ideal body type impacts the female population far more than males, however, it is not only the mass media that affects women, but also influence of male population has on the female silhouette too.
How mass media is using both Ideology and Popular Culture to develop societal expectations and social identities. This essay will look at how Ideology, Hegemony, and Popular Cultural Theory shape common values and expectations of society and media’s influence and compare and contrast differing approaches to understanding the relationship between media and society. The discussion will be contextualized through the use of gender roles and expectations, and how these theories develop and affect the female social identity.
The media and television broadcasting of women is not all negative. But current culture is constantly taking the easy way out. It refuses to explore different ways in which women can be represented. That is why for years to come women will still be seen as motherly, passive and innocent, sex objects, or they are overlooked or seen as unimportant entities. Whether it’s motherly birds on kids TV shows or scantily clad dancers on Monday Night Football, the portrayal of women has yet to catch up with what real life women are like. There are single women, obese women, and smart women. Women who are single mom’s, lesbians, or don’t have any children at all. Women are able to do the same type of work as men without being manly. The day that women are treated as equals on television will whole new level of success for feminism.