External Opportunities
Since most companies are trying to reduce their costs in any way possible, they have began to encourage their employees to supply their own devices. These practices have been dubbed the “BYOD”, or bring your own device. Sure the company is saving on buying the actual laptops or phones, but they still needed programs and apps to go with it. This left their employees with no way of getting a program or app customized to the company’s needs unless they entered into an enterprise developer agreement with Apple and then make the app available through the company’s own network and servers. During 2013, Apple developed a Volume Purchase Program that catered to this need. The business-to-business app store, the VPP Store, has allowed Apple to expand their core business.
India has strinct local market laws that cause most companies to overlook this developing country a consumer market. Because of these laws Apple is forced to only sell their products through local, regional, and national distributors. Of course conducting business in the way drives their costs up ...
Access to distribution channels: Accessing major distribution channels might be challenging and it stands to be a significant barrier. Apple products are sold by third party retailers, Apple brick and mortar stores and on Apple’s website. It might not be too easy for a new entrant to convince a third-party retailer to prioritize its product over major products like Apple’s.
Apple is a large multinational corporation with a well-known reputation as the world’s second-largest information technology company. They are one of the top 10 American companies and one of the most valuable brands in the world. Apple has several different suppliers throughout the world that they partner with for their supply chain. As a well-known company, you might think that they are cautious about who they choose to do business with.
This is due to initial set up costs and professional support which is essentially needed when first entering the market in India. If John Lewis take the decision to expand in India they will need to cover the following initial costs:
1. To what extent can the opportunity gap be closed? Throughout the country, poverty and racism have had a negative impact on the education system. There is strong relationship with race and poverty, this paper will focus on to what extent can the opportunity gap be closed?
has a competitive advantage over their competitors. One of the methods that Apple uses to maintain a competitive advantage in international markets is tying their hardware and applications together with an integrated operating system. This means that one of their devices, such as the iPad works very much like the iPhone and many of the apps run one device just as they do on the other. The only difference would be the size of the product. Apples laptop is larger than the iPad which is larger than the iPhone. Otherwise these products share the same functionality and information through connectivity. They share functionality and information seamlessly through connectivity, constantly updating customer’s lives through simple plug-in. I think this is the number one reason why Apple has an edge over their
According to Ideavist (2011), due to the increase in competition as rival companies try to capture a piece of the market share leads businesses to employ various tactics to handle such situations. Some of the strategies used by companies and that Apple could find very constructive could include the below marketing strategies to be used for future success.
Apple develops, sells, and supports a series of personal computers, portable media players, mobile phones, computer software, and computer hardware and hardware accessories. As of December 2007, the company operates about 200 retail stores in five countries and an online store where hardware and software products are sold. Apple employs over 20,000 permanent and temporary workers worldwide and had worldwide annual sales in its fiscal year 2007(Sept ’07) of US$24.01 billion
...This frontier has reaped major benefits for their competitors in the Android market with a wide range of products targeting all income groups. Apple has begun the foray into developing products for lower income groups with the production of the iPhone 5c which is priced cheaper than it’s flagship product the iPhone 5s. A further advancement in that direction would reap major benefits for Apple. This second concern deals with a mixture of place and product in the marketing mix. Apple offers its operating system exclusively to Apple products and its unquestioned the success of that strategy, however, it must be said there exists a potential and real prospect of complete Apple domination of the software industry if it were to allow its operating system to float onto to other hardware providers in much the similar manner in which Microsoft has benefited greatly from.
Political factors: In India, there are very tough regulations put in place by the Indian govt. to avoid the monopoly conditions and govt. control remains at the top. This company is generally the state owned company therefore the decision making is very hard for the company and company has to follow the political changes which happen in the India. India has disputes with the Pakistan and China, which is continuously affecting the industry.
India is a nation that is on the move towards becoming one of the leaders in the global economy. While the country still has a long way to go, it is making significant strides towards competition with nations such as the United States and England. Indian leaders have been moving towards "a five-point agenda that includes improving the investment climate; developing a comprehensive WTO strategy; reforming agriculture, food processing, and small-scale industry; eliminating red tape; and instituting better corporate governance" (Cateora & Graham p. 56, 2007). These steps are geared to begin India's transformation from a third world nation into a global economic leader. The current marketing environment in India is in transition, with both similarities and differences in comparison to the marketing environment in the US.
Entrepreneurship - a special kind of activity. Its constant conditions are limited resources, competition and uncertainty of the situation. The main tools of the entrepreneur are: thrift, cooperation and innovation. Consequently, enterprise is the independent economic entity, with rights of a legal entity, which is based on the use of labor collective property produces and sells products, works, and provides services.
Nowadays, entrepreneurship becomes most popular career, where our government encourages our graduated student to involve in business so that unemployment will not happen in our country. Policymakers, academics, and researcher agree that entrepreneurship is a vital route to economic advancement for both developed and developing economics (Zelealem et al., 2004). Entrepreneurship has many types for example small business and others. Today small business, particularly the new ones, is the main vehicle for entrepreneurship, contributing not just to employment, social and political stability, but also to innovation and competitive power (Thurik & Wennekers, 2004).
Many people dream of becoming entrepreneurs someday. But it made me realize that there other factors that needs to be taken into consideration. We need to ask ourselves are we ready to take the challenge to the outside world. Not everyone have the vision, innovation and creativity to become an entrepreneur. The individual must have a positive attitude and accept the responsibility, have discipline to meet their goals, and take action when the opportunity presents itself. Many prefer a job security and rely on a weekly paycheck, while entrepreneurs will take risks and doesn 't have that luxury to know the amount of their income.
The concept of potential problem analysis, which is also known as potential opportunity analysis, is one of the stages in the Kepner-Tregoe approach for the problem-solving process. This concept was introduced to help in analyzing the consequences of a decision in order to identify what could potentially go wrong and to create initiatives that could address the problems or issues once they actually emerge. Generally, the potential problem analysis technique is developed to offer a comprehensive evaluation of a created idea or action so as to predict any probability for something going wrong. Therefore, this concept or procedure helps an individual to expected problems before they take place and to develop necessary measures that could be implemented to prevent the probable problem from taking place or lessen its effect.
The terms primary, secondary and tertiary relate to different sectors of the economy. Wikipedia describes the primary sector of the economy as the sector of an economy making direct use of natural resources. This includes agriculture, forestry, fishing and mining.