Essay On Decision Making

INTRODUCTION
Decision making is an important part of planning. Decision making is used in all management operations; usually decision making is a part of the planning phase. This assignment presents brief information on decision making and planning techniques and how it helps to the management for planning, decision making is also an important skill for marketing and sales operational leaders.
Marketing and sales is an ongoing and interrelating structure involve people, equipment and procedures designed to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers; it starts and end with decision maker management, interior exterior partners, and others who need marketing information (Kotler, 2007).
1. DECISION MAKING PROCESSES
Decision making refers to the study of classifying and indicating substitutes which are based on the decision maker preferences. Making a decision suggests that there are many other different alternative choices to be considered, and in such a case we not only want to identify as many of these alternatives as possible but we choose the one which fits best to achieve our goals, objectives, desires and values (Fülöp, 2006).
Research by Baker et al. (2001) illustrates that decision making methods can be divided into the following steps.
1.1 Problem Definition
This method must identify the major causes, limiting assumptions, organizational interfaces, and issues of stakeholder. The aim is to precise issue in a short, clear and one-sentence problem statement that defines all the consequences such as desired and initial conditions.
1.2 Determine Requirements
Requirements are conditions that any suitable solution to the problem must meet.
1.3 Establish Goals...

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...age (http://www2.acgi.com/literature/pharm_case.pdf).
6. CONCLUSION
Planning is an important part of decision making. Decision-making is used in all management activities; although decision-making is part of the planning phase, for successful decision making there are some procedures which have to analyze, after analyses decision making became easy, the MDSS is a valuable tool available to the marketing Decision maker. MDSS allow marketers to make decisions by supporting the quick solution of hard and unstructured problems. MSDD allow decision makers to combine their own expertise and intuition with complimentary application models to enhance the quality of marketing decisions. In addition given the fact that the field of MDSS is relatively young and evolving, MDSS are likely to play an increasingly important role in marketing decision-making in the years to come.