Essay On Customer Relationship Management

argumentative Essay
1536 words
1536 words

Customer Relationship Management
Customer Relationship Management primary purpose is customer retention and the firm’s profitability. This is accomplished through the use of personal, technology; in addition, different tools process, and activities. To be successful at customer relationship management the firm must be selective with their investments. The focus of customer relationship management shifted from just new customers to retaining the customers. This is to build up their loyalty to the firm’s brand. The relationship between the two impacts both parties and can be affected by individual and several transactions. This style of management emerged from relationship marketing which has focused on the lifetime connection with the customer. This type of marketing became popular in the 90’s because firms began to realize the value of their customers as tangible assets they could control.
Customer Relationship Management uses different technology to promote exclusive relationship for loyalty …show more content…

In this essay, the author

  • Explains that customer relationship management is accomplished through personal, technology, tools, processes, and activities. the focus shifted from just new customers to retaining the customers.
  • Explains customer relationship management uses different technology to promote exclusive relationship for loyalty marketing. it is driven by the firm's strategy and their technology uses automated processes, information systems, software, and call centers.
  • Explains that customer relationship management is based on a holistic approach which uses leadership, strategic preparation, performance measures, culture and arrangement of the firm, current business procedures, and information technologies.
  • Explains that customer relationship management can be used to run a whole company but sometimes the business needs are overlooked for technology capabilities. it is driven by the intended outcomes of the customer-firm relationship.
  • Explains the purpose of the strategy is to address issues of segmentation and marketing. the use of too much technology can hinder relationships with the customer.
  • Explains that healthcare supply chain management focuses on those who are medically the neediest. research studies review the impact of vaccine inventory rationing.
  • Opines that the government should have a strategy in place to deal with an outbreak like the h1n1 pandemic.
  • Argues that healthcare workers and those who work for the manufacture of vaccines are the first to get vaccinated because they will be the ones treating the sick.
  • Explains that real time allocation methods are used to determine the allocation method for the reserved and unreserved vaccines.
  • Explains that to solve the vaccine inventory crisis, it must be looked at numerical with a focus on services level.
  • Illustrates the different allocation methods and their impact on the class service level.
  • Concludes that the optimal choice of allocation method is always theft nesting. the purpose of the research was to review the impact of alternative allocation mechanisms.

On the x axis is the high class priority on the y axis is the low class priority. The r is the reserved vaccinations for the different allocation methods. When the r is equal to zero there is nothing left. The Standard Nesting and Theft Nesting have identical service levels at 99.2% for Class H and 97.7% for Class L. With the over ordering of the vaccine a health planner would be delighted. They would probably chose the first come first serve method. If the decision maker was looking to have higher service levels the Class H would be at 99.7% with Class L taking a hit by dropping to 97.2% with at least one unit saved under Theft Nesting. The same scenario can be down with the reservation of fourteen units under SN with the Class L going to 95.4%. The Partitioned Allocation methods the Class H would be the same but the Class L would drop to 88.6% with nineteen units

Get Access