Essay On Corporate Social Responsibility

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1. Corporate Social Responsibility (CSR) basically refers to an organisation’s accountability towards the society and the environment wherein it operates its business. It is about going beyond the acquiescence of law and observing positive business practises with sustainability. This process includes the incorporation of social values into its business decision-making, ensuing outcomes beneficial to all stakeholders including employees, business, unions, the community and environment. The fundamental theory of CSR bottomline is the 3 Ps namely Profit, People and Planet. It also includes an extended group of performance measurement components which are economic, community and environment (CSR and United 2007).

Organisations can implement CSR through integrating CSR activities; for example using environmentally-friendly products or technologies, reducing waste and pollution in their production processes, practise recycling discards and resources or by contributing to the community (McWilliams, Siegel and Wright 2006). CSR is likewise justified as a strategy to achieve a combination of economic and social goals, strengthening organisation’s reputation and withstanding business competition (Lindgreen and Swaen 2010).
In 2008, BreadTalk specifically created “Peace Panda” – Panda bear shaped bun and made available for sale to raise funds during the Sichuan Earthquake 12 May 2008. BreadTalk contributed 100% of the proceeds to the Chinese Embassy and Red Cross Society’s “China Earthquake Appeal Fund” to show compassion and to participate in relief efforts of the disaster (Investor Relations: BreadTalk Concept 2012). ToastBox, another brand name under the BreadTalk Group; organised “Lim” Kopi For A Cause, a charity drive that raised clos...

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...t approach is better than a hierarchical approach. However, different cultural groups differ on the qualified power of the Manager. The second step is to effectively manage cultural differences and improve strengths through multicultural teams (Jackson 2009).
A quote from a well-known manager “is not to understand the world but to change it”. BreadTalk Managers perhaps can assess the strengths and weaknesses of BreadTalk, consider a favourable development and progress strategies for refining organisational performance. Yet again, the concept of culture can offer as an appropriate guide (Hanson and Conway 1998).
BreadTalk Business Managers can send its employees for Diversity programmes to better understand how to work with people of different culture backgrounds. Managers themselves can also attend Efficiency management workshops to improve their managing skills.

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