Coca Cola Advertisement Essay

1042 Words3 Pages
bulb-icon

Recommended: The impact of advertising on the younger generation

When making an argument or using persuasion, images are useful in that they can be complex and communicate ideas that text alone could not. However, the simultaneous ability of images to be simplistic and natural also makes them ideal for conveying images that are modest and stark. Coca Cola Taste the feelings ad is clearly targeted at the feelings and emotions of the millennial generation. The ad opens with a view of a glass full of ice and coca cola. The view is followed by several wonderful moments of friendship, love and excitement. The ad portrays how much Coca Cola is there in everyone’s life and particularly the youth. No moment of love, fun and friendship is full without Coca Cola. Coca Cola is the companion of fun and joy. The first is the black text attached above the box. The words ““Ice with Coca Cola, Ice with friends. Friends with stories, Stories with fire. Music with Madness, madness with you. You with coca cola, coca cola with feelings… taste the feeling..” are purposefully larger than the rest in order to establish the theme of the advertisement. These are the words that relate directly to the main image of the advertisement and make an indirect suggestion to the viewers. The subtle message is, “Music, fun, food and free time, nothing is free without Coca Cola.” The second main element is the visual elements that pair with the textual elements. The images of the young people dancing, playing around, and drinking coke shows that by drinking coke you too can have fun and be During the first scene a teenager is skiing, then a group of kids are having a joyful time and later a couple is kissing in the library. The ad is just made to affect your feelings. It makes you feel a bit nostalgic and wish for the times of love and fun. During the party scene the young couple is sipping Coca Cola from the same bottle. Lastly, it reads ‘Coca Cola with feelings’ and even when you are alone Coca Cola is a great companion. The ad ends with a boy taking sips of Coca Cola. The target audience this ad is trying to connect with is that of the young consumers, the millennials. The lifestyle they are trying to promote is a lifestyle of freedom and spontaneity. The context in which this ad is representing is that of life in the youth. The younger generations are looking excitement and to never have a dull moment. Coca Cola ad argues that it is will be your best companion and can make every moment exciting. Whether you are having fun with your friends, celebrating with your girlfriend or even taking some alone time for yourself, Coca Cola is the product for

Show More
Related

  • Purple Mattress Commercial Analysis

    786 Words  | 2 Pages

    Coca-Cola is no stranger to unique and creative advertisements. Over the past years, Coca-Cola has replaced their well-known logo with popular names. By personalizing their products, Coca-Cola has appealed to a larger range of consumers. One commercial I have watched on television is the ‘Share a Coke: Break the Ice” Coca-Cola commercial. The commercial includes two young people meeting and breaking the ice by sharing a coke with their names on it. I believe Coca-Cola is trying to send the message of sharing a coke with others. This commercial does not have a lot of speaking but the body language is very strong. This makes viewers feel excited and curious to see what will happen. I find this commercial to be very effective. The idea to have names on the bottles is very creative. If I were to see my name on a bottle, I would defiantly want to purchase the

    Read More

  • Rhetorical Analysis Of Apple Music

    830 Words  | 2 Pages

    The specific emotions that are exemplified in this advertisement from music are determination, focus, sympathy, and contentment. In the first three scenes there are two people running and another is doing sit ups. They each are showing determination to get through the exercise without renouncing. The next segment involves a boy on a school bus. He illustrates focus no matter the occurrences proceeding. Following, is a girl on the train dancing, showing pleasure; then, there is guy waiting for a ride, illustrating delight. Upcoming, is a party scene where all people is showing enjoyment and further is about girl crying, constructing the audience to feel sympathetic. Succeeding, is people dancing on the subway modelling contentedness, proceeding with men having their jobs at focal point. Towards the end, there are scenes involving motorcyclists, a boxer, kids at a park, a pilot, bus driver, and people having a joy ride and carrying out the emotions listed above. Because of the song playing throughout the advertisement, various emotional responses were created; it also gave conflicting meanings to each individual person because of contrastive experiences each person has had. The additional use of logos promotes consumers to invest in

    Read More

  • Southern Comfort

    720 Words  | 2 Pages

    There are many denotations in this ad. There is a man, three women, bags, sides of buildings, a chair, writing on a window, a sidewalk-like walkway, a bottle of Southern Comfort, some white lines, and two lines of copy. The first line of copy reads, "Your free time may have changed. Your drink doesn't have to." The second line reads, "Hang on to your spirit." There is also a division in the ad, the top two-thirds of the ad being the photo image and the bottom one third being a black background.

    Read More

  • Rhetorical Analysis Of Coca Cola

    1526 Words  | 4 Pages

    Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the

    Read More

  • Coca Cola Rhetorical Analysis

    917 Words  | 2 Pages

    The music, activities, and facial expressions of the children and adults are purposely portrayed in the commercial to evoke positive emotions from the viewers. They feature the song. “America the Beautiful,” in different languages to help their products reach out to diverse people across the nation. Also, this advertisement captures moments of several people of different ages, genders, ethnicities, and religions happily interacting with each other on the American soil. This commercial creates the feelings of hopes, happiness, hope, and peace for their viewers. Their purpose is for everyone who lives in America, regardless of specific groups or ages, to be touched by this advertisement and rely their

    Read More

  • Analysis Of Diet Coke

    1050 Words  | 3 Pages

    Drinking Diet Coke leads to reduced calorie intake, which in turn, does not cause weight gain. The marketers of Coca Cola illustrate this in their most recent advertisement. Coca Cola 's "Regret Nothing" advertisement for Diet Coke presents a snapshot of two women who appear to be at a pool party. This is apparent because they are sitting on the side of a pool laughing as someone splashes them. The viewer can assume that the weather is warm and pleasant by the amount of skin that the girls ' dresses show and the fact that they are in a pool. It is evident that the two women are having a good time by their expressions. The marketing department of Coca Cola uses multiple visual aids to suggest that if an individual drinks Diet Coke, he or she

    Read More

  • Sexual Appeal In The 1920's Advertisements

    1189 Words  | 3 Pages

    The women in the 2006 advertisement are wearing what seems to be a one piece bathing suit that exposes a lot of the their breast area which this appeals more to men because of the sexual display of their assets. The females are all different races which widens the pool of men they can target. On the females one piece Budweiser is printed across either their hip, waist, low back or rear end. The significance of the placing of the letters is that is draws you in can you can evaluate how curvy the Latina woman is compared to white girl is and the black woman is showing her rear end which infers to the men targeted that she has the biggest rear end of them all. The 2006 advertisement appeals to all men because of the different races of the females and different body types. The women eyes in the 2006 advetisement are very sexualized because they seem to be looking at the consumer as if they want or are attracted to him and it comes down to whether the men targets purchases Budweiser or not. If the consumer purchases Budweiser than he could have all this going for him and what man today wouldn’t take apart in

    Read More

  • Analysis Of Pepsi's Scary Halloween

    1046 Words  | 3 Pages

    The can is sporting a blood red cloak that shows a striking resemblance to Dracula’s cloak. The cloak is partially opened in the front so the viewer can still see the Pepsi symbol clearly on the can. It also looks like it is being ruffled a little bit by the wind. There is white lettering written across the cloak that reads, ‘Cola-Coca’ in the Coca-Cola font type. Pepsi cleverly swapped the ‘C’ and the ‘L’ in Coca-Cola’s name to give the impression that the Pepsi can is wearing an imitation Coca-Cola costume. The background of the ad is a mountain ravine complete with dark shadows and sharp rocks, giving this ad a mood of dark and scary. The only text is, ‘We wish you a scary Halloween!’ which is thinly printed with white letters towards the top of the

    Read More

  • Coca Cola Commercial Analysis: 'America The Beautiful'

    1100 Words  | 3 Pages

    For every Super Bowl, millions of excited fans tune in to watch their favorite teams compete and enjoy the ecstatic atmosphere. One aspect of the Super Bowl are the usual entertaining advertisements. During the 2014th Super Bowl, an American based company, Coca Cola, had advertised their product in a rather different way causing some political controversy. Coca Cola’s advertisements always highlights the theme of people enjoying a moment of happiness and can be united while drinking a delightful Coke. In this case, their 60 second advertisement, “America the Beautiful” featured visuals of people of different ethnic or racial background all drinking a coke living their daily lifestyles while enjoying a Coca Cola. The music featured children singing the well-known national song, “America The Beautiful”, not only in English but in seven other languages. Xenophobic comments and a boycott against Coca Cola caused the controversy, but this advertisement was met

    Read More

  • Mountain Dew

    1153 Words  | 3 Pages

    This ad does a very good job of accomplishing PepsiCo’s brand communications strategy. It is exciting and exhilarating and shows the personality traits of fun, irreverence and daring.

    Read More

  • Olay Total Effect Anti-Aging Cream Analysis

    1500 Words  | 3 Pages

    A lot is shown in this 30 second advert many symbols, different images, all kinds of colours and a small variety of people. The first thing we see is a person holding a magazine with a women's face on it, the name of the women on the magazine is Caroline Penri after this a celebration is revealed there is a lot of people everywhere smiling and laughing and drinking most of these people are white, then we see two children they were boys and they were also white. After the boys were shown, we see bottles of total effects (the product), next we perceive the same two boys shown before, though this time they seem to be upset. After the upset boys are shown, we see the woman that was shown at the beginning (Caroline Penri) in bed with a man next to her. The last thing the advert portrays is a variety of cakes with numbers on them the numbers were 27, 30, 33, 34 and 36. One thing that really stood out to me in this advert is the numbers they had used like a list, 1 wedding, 2 kids, 43 bottles of total effects, 7 signs, 185 tantrums, 378 pre-dawn starts and 9 birthdays.

    Read More

  • The Objectification of Women in Advertisements

    1050 Words  | 3 Pages

    There are four main signifiers, the woman, the beer, the copy and the first and third place awards. The advert draws the attention of the reader with the large picture of the woman, the reader would then view the picture of the beer and quickly read the copy and then move on to the first and third place awards. It also follows the Z formation of many effective ads. The ad clearly excels at technical level. However, this advert was banned after it was deemed too offensive by advertising watchdogs when they received complaints for offensive material.

    Read More

  • Analysis Of Fairlife Milk

    933 Words  | 2 Pages

    The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.

    Read More

  • Comparison Of Coca-Cola Vs Pepsi

    1007 Words  | 3 Pages

    There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.

    Read More

  • Advertisement: An Illusion

    1403 Words  | 3 Pages

    The advert alongside is simple and straight to the point. It contains very few details but extremely large content by the choice of words and graphics. At a glance, one can know, without reading the text, what the advertisement is all about. The advertiser has used a cartoon image as opposed to a real person image in the advertisement. This however does not mean that the advert is meant for kids or people who love cartoons. This step is always taken to reduce detail and avoid viewers over dwelling on unnecessary aspects of the advertisement. The setting is also plain. The background has no more information. The advertiser’s has employed the use of this strategy to ensure that the viewer does not miss-associate the advertisement.

    Read More

More about Coca Cola Advertisement Essay

Open Document