Essay On Coca Cola Advertisement

2.9 billion dollars - that 's the amount Coca Cola spent on worldwide advertisement in the year 2010. Well spent money, Coca Cola has inserted itself as a symbol of happiness all around the world. A clear association of having a good time and enjoying yourself has been made with the Coca Cola products. We do not have a need to consume this product, but still 1.9 billion people buy a can of coke each day. Coca Cola doesn 't work on the idea that it is a need; it works on the idea that joy, smiling, laughing, pleasure, are all connected to their product. The commercial "There are reasons to believe in a better world" works with the idea that they are in a campaign to spread goodness and positivity around the world.

This ad was part of a bigger campaign of Coca Cola that utilized something bigger than simple images of people drinking their product and looking "cool": the campaign focused on the positive events and objects of the world, in images that would cause any viewer to easily identify themselves with the ad and with the feelings of the images. The removal of the product itself from the opening seconds of the video serves to prioritize the current events of the world: the ad starts with the lines of "there was a study conducted in 2010 about the real situation of the world". The only reference

"For every weapon sold in the world...200.000 share a Coke" and we see all of these people of different backgrounds that are united by the simple fact of drinking Coke. It is the last message of hope we receive for a better world and it connects the products of Coca-Cola to this optimistic way of seeing life. The comparisons make Coke be part of one the things that makes life better and pushes us to see a better future. The ad ends with "There are reasons to believe in a better world" and after seeing all the ad I don 't think anyone would disagree with this