Operations in Australia 2.1. The factors that changed the competition landscape in the automobile industry First, the automobile industry is in the decline period of its life cycle (Whytcross, March 2014) w... ... middle of paper ... ... have to pay depreciation and rent like plant ownership. Hence, the automobile industry has been influenced on the decrease of sales volume. Next, there are some impacts on the competitiveness due to the high Australian dollar such as the significant increase import penetration, because vehicles are imported Australia will have a lower price in comparison with vehicles are manufactured locally and making exports more expensive on the global market. In other words, far cheaper imports have flooded the Australian market.
The decision was influenced by many different factors as well as having knowledge that the car manufacturing industry is economically taxing. The fact that the production of cars in Australia was already in decline made a transformation possible as well as Australia’s high cost and low productivity. This can be viewed, said by Paul Bloxham who is HSBC’s Chief economist, as “globalisation” stating that Australia could obtain the same low-cost manufacturing in relation to the rest of the worlds manufacturing regions. Toyota felt that the Australian dollar was extremely high, and in this case was hindering the company’s exports from functioning sustainably, making the trades unsuccessful. As the engine and car producing company became part of the global manufacturing market, many inexpensive production expanses were located which shrank the size of the Australian industry.
With the increased supply and availability of imported cars, the demand for Australia made vehicles dropped dramatically. This decline is illustrated in the change of top selling cars in Australia. In 2002 the top three selling vehicles were produced in Australia, where as now, only the Holden Commodore ranks in the list (Biddle 2013)... ... middle of paper ... ...r the major automotive manufacturers in Australia to cease production was the consequence of a changing economic structure in Australia, which is seeing the demise of an entire manufacturing industry. Although an unfortunate outcome the role of these companies is to remain competitive and generate profit. Despite government support and constant restructuring the major manufacturers could not change consumer demand, which left the plants performing inefficiently.
The Australian automotive manufacturing industry has experienced substantial structural change (“Productivity Commission”, 2014). This has been in response to changing market and competitive conditions overseas and in Australia, and reduced levels of assistance from governments (“Productivity Commission”, 2014). Following similar decisions by Holden and Ford, these factors have led to Toyota’s decision to abandon manufacturing in Australia by 2017. AMWU National Vehicles Secretary Dave Smith said “the decision would cost thousands of jobs, not only at Toyota but all the way down the supply chain” (“Devastating day”, 2014) and represents the “collapse of the automotive industry in Australia” (Novak, 2014). The purpose of this report is to analyse and evaluate this decision by Toyota according to Shareholder and Stakeholder theories of corporate social responsibility and to identify the consequences of this decision along with responsibilities borne by Toyota, the Australian Government and the Australian Manufacturing Workers Union for these consequences.
Introduction This report is going to discuss why the car manufacturing industry in Australia is closing by using five forces analysis which are the barriers of entry, competitors, purchasing power of buyers, supplies and subsidies segments, and a life cycle analysis. Five forces analysis Barriers of entry To being with the barriers of entry which including strong currency and higher labor have the most significant impacts on auto making industry. In 2013, Holden would cut 12% of its workforce and has announced a three-year pay freeze agreement to the reminding workers to keep operates the manufacturing plant in South Australia (Thurlow, R. 2013). Moreover, a strong currency not only lead to less competitive on nation exportation but also increases the amount of cheaper imports from emerging market like China and Thailand caused by globalization. For instant, China which enjoys plenty of human power which strengthen its competitive of export products (Curran, E. 2013).
Several factors influence the demand for vehicles. In 2008, an economic crisis affected the auto industry in a tremendous way. Consumers, worried about layoffs and financial catastrophe, stopped buying cars and demand for new vehicles fell from 17 million units annually to 10 million annually almost overnight (UAW, 2010). Other
But during 2003, the price of oil per barrel “went up from $30 to $135”(Rod Franchi). This caused the price of gasoline to rise and discouraged people from buying these big trucks that would use a lot of gasoline. This caused everything in the auto industry to go downhill. In 2007 around 16 million were sold, but in 2009 that number went down to 9 million cars sold. Now with fewer cars being sold G.M.
At the other end of the spectrum, outlying suburbs of Sydney and Melbourne still face unemployment rates of above 10% because of the cutting back of employment in traditional industries such as textile, clothing and footwear, and vehicle manufacture. This can plainly be seen in Elizabeth, north of Adelaide, where almost one in four of those seeking work are unemployed and the suburb remains heavily dependent on the car industry. In terms of statistics, a huge contrast is evident with the unemployment rate in the Murraylands in South Australia at 11.3%, against the minute 2.9% in the inner-west of Sydney. This is underlying evidence of the variance between city and bush. The growing chasm may also be seen with the differences in household income, where in an area such as the Wide-Bay Burnett region in Queensland has barely half the household income of inner Sydney.
Introduction When the “Sub-Prime Mortgage Crisis” began in 2008, it triggered a global recession. Demand decreased across all industries, but the auto industry was hit especially hard due to vehicles being big ticket items. Even prior to the recession, the high prices of raw materials and fuels, as well as increased pressure from the government and consumers for automakers to build “greener” cars meant trouble for automakers. Within the industry, Canadian and the American auto makers were hurt the most. The strong presence of unions meant that they had a much higher labour cost than their competitors.
In Australia, levels of tariff levels have decreased from 36 percent in 1998 to 9 percent in 2001, by 2010 average tariff levels for many products were 3.5 percent; Australia led the world in reducing tariff protection. Protection is a very important factor of globalisation in Australia because it has changed Australia’s trading environment over the past 25 years. Information technology is needed to allow globalisation. It changes the economic relationships between countries because it is an important factor in the production of many technologies, such as, phones and computers. Technology has been introduce... ... middle of paper ... ...ices.