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Positive and negative effects of social media on business
Positive and negative effects of social media on business
Essay on benefits of using social media for businesses
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Using Social Media Networks to Achieve Business Success
The advent of the Internet and its continued rise to ubiquity has led to the creation of another media – online social network sites. Internet-based social networking services typically are platforms that help build social networks or relations among people who share interests, connections, hobbies or backgrounds.
Each user – depending on the capability and capacity of a certain social network – could share messages, ideas, pictures and even interests with users they are connected with. Social networking sites do bring a number of benefits to those who use them.
Individuals, however, are not the only ones who could benefit from Web-based social networks. Businesses have also found it very beneficial to get in the bandwagon and start indulging in online social networks. Through social networks, businesses could also share and convey messages, especially marketing ones, to their target consumers. Global businesses are now flocking to social networking sites like Facebook, Google+, tumblr and Twitter – mainly due to their glob...
Social networking is a concept that has been around for a long time than the Internet. People have always been able to work together in a team. Social networking has come to users using the internet to communicate in various different ways. This focuses on creating a ground for social networking and collaboration. Social networking is about everyone in the society where it has become self-sustaining and created further growth leading to human social interaction. A social networking site has allowed users to post their profiles and create personal details for exchanging information with other users (Weaver and Morrison, 2008) [1]. In early stages, social networks have become the most frequently used tools. “Facebook is currently the largest online social network. Its business model is based on the analysis of user data to display customized advertisements. However, the data collection induces possible privacy concerns which oppose perceived benefits. Information privacy concerns are important aspects for the intention not to use Facebook but it is outweighed by perceived usefulness”. (Becker and Pousttchi 2012, pg.187) [2].
Social networks are living their big explosion and organizations can not remain outside it. Improve positioning, branding, business communication, creativity, participation, knowledge management. Multiple business processes can be benefited through use. Sites like Facebook and Orkut, with over 300 million users, 210 MySpace, Hi5, Twitter, Tuenti, with respectively more than 80, 50 or 40, surely they are already
According to a German study, over 95% of people use social media these days. Despite a large positive part of social media, it also has several negative effects. Individuals use social media to follow developments in the world. Moreover, many women stay up to date with people in public media learn the latest fashion or how to put on makeup. Several entrepreneurs use instream and snapchat to support their projects at the lowest price. In addition, social media facilitates communication between people, so social media brings the whole world closer together. One can also learn many medical facts like losing weight, and disease causes and how to treat them, by following medical accounts on Instagram or other social media means. Notably, social media help with volunteer and charity work, and that contributes to the spread of peace. Most of the things around us have an
Social networks allow users to create a customized identity and keep in touch with an audience, whether that is family and friends, classmates, colleagues or fanatics. Originating from southern California, MySpace, found in 2003 led the top social media network. The customizability for a distinct web page appealed to
Most social networks make it possible for individuals to upload their entire life to a public profile. You’re not only sharing personal information with your friends but also the friends of your friends. Personal information spreads rapidly on a Social Networking Site than through a real-life network and sometimes provides more information than we would have thought. A social networking site is defined as a network of individuals related to each other based on a common interest or a real-life connection. The popularity of these sites introduces the use of a new and easy form of communication. People spend countless hours interacting with their ‘friends’ on these sites with the help of a ‘comment’ and a ‘like’ button.
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
The Popularity of Social Networking Sites In recent years, social networking sites have rapidly gained popularity among people of all ages. A large number of people have registered and become members of some social networking sites, such as Facebook, Twitter, and WeChat. Also, people spend a lot of time on these sites chatting, playing games, and making friends. Social networking sites have become a part of people’s lives.
It is known that youth are positively affected with the benefits of social media in connection with positive behavioral outcomes. Several studies have mentioned a number of benefits that a youth receives out from being a social media user. Furthermore, the youth uses Social Networking Sites to make their own profiles and connect to even wider networks of friends (Ahn, 2011)
It is noted that social networking in the previous decade has turned into an inexorably essential communication tool, and is supplanting customary types of communication, for example, phone calls and up close and personal discussions. The principle drivers for the increase in fame of interpersonal interaction are that there is diminished expense, convenience and ease of access, which gives to individuals (Huy and Shipilov, 2012). As per Chandler (2013) most organisations endeavour into social networking, and hope to see a generous rate of return with the trust that social networking utilisation, will draw in new clients and along these lines create income. However this once in a while happens and the advantages are not as self-evident, not surprisingly.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
The social friendship networks can be called as a subset of social media networks. The primary focus of these networks are to allow their users to connect with their friends and family. The primary features and most common features are instant private messaging, sharing pictures, sharing opinions/thoughts (status updates). Users profiles are created where they share their personal information of their choice.
Social Networking is a modern and the easiest way to Communicate Online. It has revolutionized the way we communicate over large distances. We can get into contact immediately with Family, Friends, and other people from around the globe using any of the modern Communication mediums such as a Mobile Device or a Computer. There are many possible ways of Social Networking. You can use Social Networking Websites, Blogging, IMs (Instant Messengers), Chatrooms, and Dating Sites to get connected to people.
The use of social networking has both its advantages and disadvantages. One advantage is “an Internet social network can help you connect with other people who share your interest, and find resources to ga...
Internet has become a vital element in people daily lifestyles. People use smart phones, tablets, laptops or computers to access Internet. By the first decade of the 21st century, many Internet users use faster broadband Internet access technologies. As the Internet users grow, one of the Internet phenomenons that can be seen is social networking. Basically, people use social media to interact among people where they create, share or exchange information in virtual communities and networks.
76% of American adults online use social networking sites such as Facebook, Instagram, Twitter, Linkedin, and Pinterest, as of July 2015, up from 26% in 2008. A social network is a website that brings people together to talk, share ideas and interests, or make new friends. Some believe social networks harm the society because it’s a waste of time and can be very dangerous; however it can be a very useful tool like staying in touch with family and finding out about the news.