Essay On Apple

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Apple: A Company to Praise or One to Fear
Control; whether through blatant oppression or through subtle ruse of apparent generosity, truly free peoples must be ever vigilant in their efforts to guard against powerful forces bent on subjugating the weak or unaware. While no legitimate company is truly guilty of such intent, tactics akin to such efforts are certainly employed by many companies and often reveal a company’s true nature (Deutsch, 2005). It is this true nature that rightly defines a company’s commitment to ethical standards and corporate social responsibility (CSR) rather than that entity’s outward appearance gained through corporate activities designed to shape public opinion (Musafer, 2012). While countless examples of Apple’s commitment to community exist, that company’s ethical foundation, commitment to CSR, and its overall behavior towards its consumers, labor, its labor, and the environment, are based on a core value system that inspires marketing strategies designed to be the technological equivalent of the mythical lotus flower; when consumed, it delightfully ensnares its victims leaving them unaware of their lost freedoms (Lotus-Eater).
Current Position on Ethics and Social Responsibility
Apple is a member of the Electronics Industry Citizenship Coalition (EICC), and as such, Apple has based its current position on ethics and social responsibility on the EICC code of conduct, which provides guiding principles in such areas as: Business integrity, competitive advantage, intellectual property, fair business practices, identity protection, mineral sourcing, privacy, and retaliatory practices. In addition to these ethical standards codified within the code, Apple has agreed to institute EICC required CSR prin...

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...sion of their labor force or the subtle ruse of apparent generosity to their consumers, Apple has effectively managed to create a cult-like following. While actions may not have been Apple’s intent, the company’s tactics certainly reveal Apple’s true nature (Deutsch, 2005). It is this true nature that rightly defines Apple’s commitment to ethical standards and corporate social responsibility (CSR) rather than its outward appearance gained through corporate activities designed to shape public opinion (Musafer, 2012). Although countless examples of Apple’s commitment to community exist, the company’s ethical foundation, commitment to CSR, and its overall behavior towards its consumers, labor force, and the environment, are based on a core value system that inspires marketing strategies that equate to technological version of the mythical lotus flower (Lotus-Eater).

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