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Today’s advertisements consumers feel are not only selling a lie, but also they are sending out superficial and falsifying messages to the general public in order to make money. Thus consumers feel the need to rectify this through their cultural jamming. Cultural jammers often vandalize posters and billboards and alter the messages of preexisting advertisements to send out the message these images and their products actually promote. Through their actions, cultural jammers also seek to get consumers to think independently and thus see advertisements found on billboard and other areas with a new light and perspective. They aim to expose the motives behind company’s agenda.
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