Introduction
“La Pizzaro”, as the name suggests is a new style of pizzeria that takes best of pizza and works to make it better. Their mission is to provide original Italian pizza using authentic flavors and fresh ingredients without compromising on quality. Their commitment to customers is to deliver best quality, service, innovation and value for money.La Pizzaro’s quality cannot be imitated, as they use supreme quality of fresh toppings, the finest ingredients, supported by service level that is remarkable to make it the best experience. The name “Pizzaro” reflects their philosophy and products speak for themselves; portraying incomparable flavor and freshness. We deal in freshly made pizzas, salads and side dishes, ice creams, cold coffee
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SWOT Analysis
Market Analysis
• Malaysia is a country that uses Islam as religion, therefore Halal food will be served and no alcoholic drinks will be offered. Through this policy, La Pizzaro will be able to attract large chunk of customers, particularly Malay.
• The restaurant would require “Halal” certificates from JAKIM (JabatanKemajuan Islam Malaysia) for operating their business in Malaysia. La Pizarro will find easier to run its operations there in terms of religious factor.
• As country is moving towards high income nation, is 43rd highly populated country and has low wage level, which could benefit our business in terms of growth, profitability and market share.
• Also the reducing tax rate and growing GDP of the nation attracts more businesses to enter the market and thus it forecasts the market to flourish in the near period.
Competitor Analysis
The biggest competitors of La Pizzaro are Pizza Hut, Dominos and California Pizza Kitchen that have high market
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• The product is targeted to all classes as GINI coefficient of Malaysia is 46.21 and poverty rate has dropped to 1.7%.
Marketing Mix
Product
• La Pizzaro follows polycentrism approach. For the purpose of attracting customers to food, La Pizzaro will adapt to all ethnics, traditions and customs to assure delicious pizza is served to the customers.
• To give Malays a traditional taste, La Pizzaro will produce 3D Triple Chicken Cheese Pizza that will contain Chicken Loaf, Fluffy Chicken Floss and Succulent Chicken Salami, Malay traditional foods.
• As the nation has collectivist culture,so the restaurant looks to adapt their menu with offerings like meal for two or more and combo meals.
• To cater changing customer needs, La Pizzaro also offers Rendang and Satay pizza in Malaysia.
• Besides that, they have also planned to serve variety of pizzas menu, along with appetizers, salads, pasta and desserts.
• Though these sidelines would not be as fast moving as pizza, but customer prefer to complement the main course with the
My relationship with Pizzeria Bianco goes back well over two decades when, pregnant with my first child, each week found me enjoying 3-4 evening meals in the warmth of that charming place. Those were the early years when anyone could walk into the tiny dining room tucked away in the back corner of the Town and Country shopping center, say hello to Chris Bianco while he personally crafted each and every pizza, and grab a seat on the spot. As reviewer Bill Addison recounts, a quiet pride emanated from Bianco and his staff and a truly inspiring kind of youthful energy filled the place (Addison p 4). But the food! The food was something extraordinary and even eating there as frequently as I was, it was impossible to tire of it. Again, Addison’s
Pizza, the food americans love eating from sunday night football to nights in with the family. It has changed since the beginning and the places that sell this well loved food have went small family business or big corporations still all coming together to sell the food everyone loves. The picture by OScar Hidalgo, the poem “Tomato PIes,25 Cents” by Grace Cavalieri and the article by David Gonza;apex all come show the importance of PIzzerias from the small madilyn owed to the big business and how they not only impact the people but also the communities.
It is lunch time, my favorite time of the day, yet the most challenging time of the day, having to decide whether I should take a cheat day and eat a slice of pizza or be healthy and eat a salad? Not only do I have to decide between a pizza or a salad, now I have to think about what toppings my pizza should include. In reality, my mind has already made its decision, who can say no to pizza right? Yes, indeed I chose to eat a slice of pizza but it gets better, my slice of pizza is not an ordinary slice of pizza, it is made with certain toppings which include pepperoni, black olive, green pepper, tomato and extra cheese. After I devour my pizza, reality bites back, I take a step back and think about what is about to happen in my body. Join me on this journey through the digestive system.
Restaurant and quick-service restaurant dinner service dinner occasions were declining due to an increase in at-home dinner preparations. 70% of Papa John’s sales are from dinner orders. To counter this, Papa John should consider creating a frozen pizza segment in their organization. The goal of this would be to get these frozen pizzas into retailers like Walmart and Target so they are still finding ways to reach individuals who aren’t dining out during this difficulty economic time.
Pizza My Heart is one of the most successful pizza restaurant businesses in the Bay area. Founded in 1981, this family-owned business soon became a favorite place for the surfers and beachgoers, and grew into a chain that operates at eighteen locations in northern California. As it emphasized in the mission statement that they want the highest quality in pizza and service, Pizza My Heart is well known for its freshness and taste. Its strategy to source food with more natural and local ingredients and less processing worked when it was awarded “Best in the Silicon Valley” for being the best pizza of the year in 2006 and 2007 from tews.com.
Papa John’s was opened in 1985 by John Schnatter, and the first franchise was sold in 1986. Papa John’s has over 65,000 pizza restaurants in the United States. However, the public was introduced to the first international restaurant opening in 1998 by the way of “Perfect Pizza” in the United Kingdom (www.papajohns.com, 2017). Regardless, Papa John’s is a significant player in the pizza industry they continuously want to know what the future pizza industry will hold for them. At one time, the overall performance of Papa John’s stock was not doing so good when they are compared side by side with other pizza industries. However, the potential is with the pan pizza the management team believes this will be the best introduction in ten years (Maze, 2016).
Mission Our mission is to sell more and more pizzas and Pasta, so our customers and we can have more fun! Values In Kings Pizza we Treat people as you'd like to be treated.
Travel and tourism is the largest industry as it a billion dollar industry. Malaysia currently acquired their biggest achievement of securing 25.7 million tourist arrivals last year which will contribute the millions of ringgit to the economy impact.
Malaysia is located in the south-eastern Asia, bordering Thailand and northern one-third of the island of Borneo, bordering Indonesia, Brunei, and the South China Sea, south of Vietnam. Due to its locations, it has been colonised since the late 18th centuries by many countries. Since 1965, Malaysia has had one of the best economic records in Asia, with GDP average of 6.5% growth for almost 50 years. The economical development especially boosted during 1981 and 2003 under the governance of Prime Minister Mahathir bin Mohamad. Malaysia succeeded in diversifying its economy from dependence on exports of raw materials to expansion in manufacturing, services, and tourism. Also, the current Prime Minister continues to pursue pro-business policies .
Malaysia was once a colonized land and known as Malaya back then. Malaysia is one of the Commonwealth countries, which means Malaysia was one of the British colonies.
We served best quality food to satisfaction of buyer. Our main weakness is we provide better than other cafe but other competitor in lowest price.
Since it lacks of natural resources, Singapore needs to import mainly its sources from Malaysia especially fresh water. Malaysia also is the second largest export market after Hong Kong (11.6%). Other major trade partners are United States, Indonesia, China, and Japan. The major exports are machinery and equipment (including electronics and transport), consumer goods, chemicals, telecommunication apparatus, pharmaceuticals, and mineral fuels. With the activeness of the government in negotiating the eight free tra...
Malaysia biggest problem is the environmental pollution. Although people already know how harmful these things are but they still go on. The three main pollution that happen in Malaysia are air pollution, water pollution and land pollution. Mostly pollution effect by the air conditional that release CFC’s gasses, rubbish that been thrown to the rival and open burning. All of this pollution will be link to all kind of diseases, sickness, bacteria and virus. For an example lung cancer that will happen to people cause by breathing the polluted air that been create by Malaysian themselves.
... they have different toppings. It is a mix of America and Brazil. It is an American pizza with a Brazilian topping."
During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little Caesars within this market. After much thought and many hours of research, we have devised a marketing plan that will potentially improve our market share.