Environment And Mass Media Essay

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A Study Of Correlation Ship Between Environment And Mass Media
Dr.M.S.Khan1
Ankita Mishra2

ABSTRACT
Mass media is playing significant role in creating environment awareness and spreading information about technologies among people for creating and making environment clean and healthy. As we know our environment is facing problems like green house effect, ozone layer depletion, increasing rate of pollution, fast growing population, gender harassment, female feticides, and child labour etc. Here media playing vital role to safe our environment by spreading awareness among people with the help of advertisements, banners, posters, news, video, etc. this paper will highlight the role of different media channels for solving the problems which are …show more content…

Other than this, media is not only served for socio and psychological development but also play a important role in promoting cultural and environmental integrity.
Key words- Mass media, environment, media channels, awareness
1, Head/Coordinator-MBA & M.Phil Programme, Babasaheb Bhimrao Ambedkar University (A Central University), Lucknow
2, M.Phil (Management) Student, Babasaheb Bhimrao Ambedkar University (A Central University), Lucknow
INTRODUCTION
Information now a day’s has power like money and authority. Mass media companies have good control over information transmitted to the common mass and they play strong role in building public opinion. This topic is interesting for research because mass media has shown impact on society and social life through its news and coverage to different problems which are prevailing in society. Mass media act as a social medium which helps in building strong nation and society. In research I found that mass media affect the ability to serve the public interest through transmitting value, knowledge, etc. Through communication members of society share their experience and knowledge words and thoughts and generate collective wisdom. Communication through mass …show more content…

2) Media plays important role in shaping issues influencing voters and the democratic functions of the country but other than that they reflect the government interest rather than playing like a watchdog role over government

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