Entertainment Industry Analysis

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Industry Overview
Media & Entertainment Industry in India
The media and entertainment industry in India comprises of a wide range of fragments under its folds, for example, TV, print, and movies. It additionally incorporates littler fragments like radio, music, OOH, animation, gaming and visual effects(VFX) and Internet advertising. Entertainment industry in India has enlisted a rapid growth in most recent two decades making it one of the fastest growing businesses in India. From a single state-owned channel, Doordarshan in the 1990s there are more than 400 active TV channels in the nation. The rising rate of investments by the private sector and foreign media and entertainment (M&E) majors have improved India's entertainment infrastructure.
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The next 5 years will see digital technologies increase their influence across the industry leading to a sea change in consumer behaviour across all segments. It is projected to be more than US$ 62.2 billion by FY25.
Segments of Indian Media Industry
Television: The entertainment industry continues to be dominated by the television segment, with the segment accounting for 44.24 per cent of revenue share in 2016, which is expected to grow further to 48.18 per cent by 2021. Television, print and films together accounted for 79.54 per cent of market share in 2016, in value terms.
Print: Print media would be the second largest sector in the overall entertainment industry in India. It generated revenues worth US$ 4.51 billion in FY2017 (till December 2016).
Out of Home (OOH) and Radio are expected to contribute almost 2 per cent each to the entire industry by 2021.
Key Players in Media & Entertainment Industry in India
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M&E industry will likewise profit from continued rise in the propensity to spend among individuals; observational confirmation points to the fact that diminishing dependency ratio prompts higher optional spending on entertainment.Traditionally only advertising has been a key source of income for M&E industry, however off late r revenues from membership and value-added services has also contributed significantly. With customers willing to pay for content and additional services, the membership section will assume a vital part in the post digitization era.

2. Policy Support
a. Digitisation of the cable distribution sector to attract greater institutional funding, improve profitability and help players improve their value chain
b. FDI/NRI investment of up to 100 per cent in publications of scientific and technical magazines/ specialty journals/ periodicals, the sector through automatic route, DTH satellite and digital cable network
c. No restriction on foreign investment for up-linking and downlinking of TV channels other than news and current
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