Essay On Energy Drinks

Energy drinks are drinks that contain large doses of caffeine and other legal stimulants. Energy drinks are one of the most popular consumption products now a day, with teenager and young adults as its main consumers. In spite of being seen as an unhealthy choice of beverage, the energy drinks industry generates impressive revenues. In fact according to Rick Munarriz and his article Soda Sales Are Slipping, But Energy Drinks Are Still Buzzing: “IRI data that was compiled by Bloomberg last summer, U.S. energy drink sales had increased nearly 7 percent to $9.7 billion through the previous 12 months.”(1). It is important to denote that the energy drinks industry has a big barrier to enter, but at the same time such barrier becomes a great opportunity for investor. Entering in the energy drinks market might be hard since there is a large volume of companies all selling the same type of products. However

With a mixed berry flavor and anti-oxidants ingredients (such as vitamin C, A, D, E, Omega-3, Goji, Acai, blueberry and pomegranate) added to the energy giving ingredients, this drink is for those that are looking to glow from within by not only getting a boost of energy, but also having their vitamins in liquid form. The different berries and pomegranate present in this drink prove to be excellent antioxidants that help to improve hair and skin’s health. In fact Pomegranate is so popular that is considered the next big thing as David Karp said in his article Pomegranates For One And All: “Pomegranates, which contain high levels of antioxidants, have been reputed for millennia to have therapeutic properties, and recent medical studies convinced the Resnicks that the fruit could be the next big thing.”(1). In addition to pomegranate this drink contains equally beneficial such as Goji, Acai, black and blueberries, all with the sole purpose of creating a drink that no only gives consumers energy but also a healthy