Employee Satisfaction at Disney

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The intention of this research is to show the corporate culture of Disney! Within this discussion, a number of topics will be addressed that include: formal statements prevalent in the organization and its impact to the organization, a description of the environment and the statement it makes relative to the organization, the types of language or sayings used in the organization, the type of role modeling, training and teaching that is emphasized, rewards used to motivate employees, outcome measures used by leaders within the organization, how leaders respond to critical incidents or crisis, workflow and organizational structure, an evaluation of organization systems and procedures and the types of organizational goals and associated criteria used for the selection of employees.


The mission of The Walt Disney Company is “to be one of the world's leading producers and providers of entertainment and information”. Using their collection of brands to differentiate their content, services and consumer products, it seeks to create the most creative, innovative and profitable entertainment experiences in the world. This mission statement originated from the original business philosophy of Walt Disney which was: (a) quality will out! (b) give the people everything you can give them, (c) keep the place as clean as you can keep it, (d) keep it friendly, (e) make it a fun place to be (Johnson, 1991).

According to Rick Johnson in his article A Strategy for Service (1991), Walt Disney was committed to the single goal of creating happiness for customers whom Walt called guests. He knew that if guests were happy, they would return. Disney also understood that one bad guest experience or disappointment would conversely keep that ...

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