Employee Branding Case Study

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Employer Branding: Winning The Game of Talent
By: Mr. Abhishek Agarwal, Senior Vice President, Global Delivery, The Judge Group
As the war for talent is growing stronger, it has become important for the organizations to have first-rate employer brand in order to attract, engage and retain top talent. However what is employer brand? It is the reputation of an organization as an employer. Any company can make its reputation if it has a true, credible, relevant, distinctive and aspirational identity. To create an authentic employer brand, an organization must sport a healthy culture-putting employee engagement at the top priority. Engaged employees put forward efforts to improve and promote the organization’s …show more content…

Positive image and recognition makes the organization attractive in the job market-paving the way for the top talent to approach your organization. At a time when companies are competing to be at the top, it becomes very important for the organizations to focus on developing their employer brand in order to be more effective in attracting, engaging and retaining top talent.
Building up Employer Brand
• When building up an employer brand, the first thing to keep in mind is what you have to offer as an employer. Analyze your current situation carefully. What are your strengths and weaknesses? What makes you different from other organizations? How will you stand out from your competitors? What is your USP? What makes people want to work for you?
• The second most important thing is what do you want to achieve? Where do you see your organization in the long term? What kind of an image you want to build? You should define where you want to reach.
• Keep your current situation and your aim alongside to see where your company needs adjustments? Eliminate the weaknesses to achieve the desired position and develop skills that will keep you a step ahead of your

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