Marketing builds relation with customers providing superior customer value and attracts them providing value added services as well as increases the number of potential customers in a regular basis. Marketing understands the customer needs, designs a superior strategy based on need, want and demand, builds strong relationship with the customers and capture value from the in return. Marketing creates customer loyalty and retent... ... middle of paper ... ...rvice. In fact, Sheila reckoned the market factors very importantly to her marketing plan. A better understanding of the market information can be useful for the successful marketing plan.
It is being informative whilst also using techniques to give the slogan a catchy feel. Every advertising company wants their product to stand out. This is why Halls have used alliteration in the slogan. It uses the letter "s" which creates a soft sound that gives the slogan a catchy and stylish feel. The use of the alliteration will make the slogan stick in people's minds so they remember it if they see some Soothers.
You know it. They know it. Everyone knows it. The best way to sell a product is to advertise it and let everyone know how wonderful this product is and how much better your life will be if you use it. A type of techniques that advertisers use is making us believe that their product is just what we have always wanted, another type is using our fears or weaknesses and another one is using famous people and role models that tell us what they use in order to be so popular and good-looking.
The goal in advertising is to persuade the potential customers to choose our product and services over that of our competitors in some form of communication. Successful advertising involves making your products or services positively known by that section of the public most likely to purchase them. The customer is most important person to us and we consistently always kept them in mid first with everything we do. Our objective of advertising and the promotion campaign is to increase the profit by increasing the sales. The goal is to make the business and product name familiar to the public.
Brand evangelists are committed consumers who have a strong emotional connection to a brand and spread the message about their preferred brands (Hollebeek, 2011). (Doss., 2014) defines that brand evangelists consumer is individual who communicate with other mean friends, colleagues and family members and share his/her ideas and feelings with the specific brand. According to Matzler et al. (2007), brand evangelism describes an active and committed way of spreading positive word of mouth and positive opinions regarding the brand or services that he/she is consuming and also trying to persuade others to become emotionally engaged with the same brand, as ‘consumers who evangelize are passionate about their brand and feel the need to share their emotions with others. Becerra and Badrinarayanan, (2013) see brand evangelism as ‘the dynamic behavioural and vocal support toward of a brand including actions of such as purchasing the brand or taking the services, disseminating positive brand referrals, and convincing others about a focal brand by disapproving competing brands or services.
Before the trust of the consumer towards the brand, consumer has to pay a good experience with the products under a brand. If the experience is beneficial, then consumer towards the level of the brand loyalty will be increasing due to the repeat purchase (Abbasi al etc, 2011). Consumer buying behavior significant has positive relation with brand loyalty. This will affect their buying behavior because advertisers live up to their promise in the eyes of the consumer when the brands thrive then consumer will continues to make repeat purchase, which leads to a preference for the brand. When brand loyalty is established by this preference, consumers towards the brand loyalty should not be little because they trust their brand in an enthusiastic way.
Advertising communicates information to the self while benefitting it most of the time. The self keeps advertising alive by purchasing the displayed products and following the media as closely as it does. Despite occasional glamorizations of products by advertising, the public should appreciate advertising and enjoy the ads for what they are. Advertising should inform and assist the consumer in purchasing a product and not be the only reason one purchases something. Take them for what they're worth; advertisements are good!
Personal selling also can strengthen relationship with the customer. Moreover, the intended message is persuasively delivered through personal communication with the customer. Due to the customer direct attention, product knowledge and awareness will be greater. Furthermore, personal selling does not only arouse desire or attention, rather find prospective buyers and make actual sale. It provides support to promotional activity through advertising the product and educating customers about the product (Manning, 2012).
When the consumers purchase the product, they are also purchasing its image. Brand image is the objective and mental feedback of the consumers when they purchase a product. Positive brand image is exceeding the customers’ expectations. Positive brand image enhances the goodwill and brand value of an
This can be achieved by building better brand image, building better customer loyalty and relationships and so on. Merry Maids is a marketing focused company. Its success relies on promotion of its brand publicity and satisfying the needs of its consumers. It is able to do this by continually listening to consumers and learning about their various requirements or do advertisements on differ... ... middle of paper ... ...rand image to its customers. Although there are pitfalls could lead the campaign to fail, cause-related marketing strategies have great value for implementation.