Emic Theory Essay

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1. Give one specific example of an emic concept and one specific example of an etic concept. Emic • when a researcher is trying to understand what a person’s culture is like by attempting to study their behavior through the perspective of the native person to that culture • focuses mainly on beliefs, motives, repetition, cultural norms, values • Mead (1935) o Studied gender differences based on culture in New Guinea o Observational study o Found that different genders act differently in different cultures  In some cultures males/females acted aggressive/seeking power and in others they were gentle and cooperative o Inspired psychologists to investigate the relationship between culture and behavior Etic • when a researcher attempts to find behaviors that are common among many different cultures and can make a general “behavior” label, specifically rules oh human behavior • Asch Line Experiment o People conformed to the wrong answer to a question because “everyone else was doing it” o This act of conformity can be classified as a human “rule” or behavior; a way people act when around others o Applied this concept to all cultures (cross cultural reference) 2. Identify 2 research methods the socio-cultural level of analysis would favor and explain why. • Compliance techniques o When someone feels pressure to act on or make a decision based on social pressure o Foot-in-the-door  Asking people for a small request in order to have them agree to a larger request  Ex: asking for a small amount of money to sign up for a big amount of money donated  People want to be thought of as helpful and consistent and are more likely to comply to the request o Low-Balling  When a vender changes the offer in order to make it seem less attractive... ... middle of paper ... ... compressed, and can be recalled at any point in time when needed 4. Outline one theory of emotion, clearly identifying its cognitive and behavioral components. • Cognitive processes (schemas) influence behavior • Emotion is the body’s response to a specific situation • Schacter/Singer’s Two-Factor theory o Need physiological arousal and emotional interpretation to label the arousal o Perception of a stimulus leads to a physiological arousal and an emotion along with it o Cognitive: labeling the physiological arousal as an emotional response o Behavioral: actually doing the physiological response 5. If asked to evaluate two models/theories of one cognitive process, identify and briefly explain which process and which models. • Theory: Schema – see above • Support: Bartlett / Loftus and palmer (car crash) / mead (behavior) / Brewer • See above. YES MS BRYANT YES.
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