Elon Tesla Case Study

INNOVATION IN INDUSTRIAL PRODUCTION Topic Innovation in Industrial Production-Forbes News Main Theme Tesla’s Innovation are transforming the auto Industry Main World Region America Subthemes Desirable Electric Vehicles (EV) and Transforming Auto Industry from ICE vehicles to electric vehicles Introducing Main Theme The main theme in this article is how Tesla’s innovations are transforming the auto industry. The company has innovated and produced desirable electric cars like Model X doors. The proponent of this argument hold that the losses that Tesla has had are just short run and hold that Tesla is producing extremely needed electric automobiles. These vehicles have fast speed and go long distance over other rechargeable cars (Gregersen, 2016).

Their organizational culture empowers their human resources to make their organization unique to the automotive industry. Tesla was nominated the most valuable car company in America. It excels way past General Motors. Tesla is succeeding in all areas because investors believe that the car industry will shift from human driven, to electric driven vehicles. They are doing extremely well in this day because they are the number one automobile concept in their category.

It achieved 245 miles (394 km) on a single charge, a range unprecedented for a production electric car, according to Britannica encyclopedia. This success followed with the production of a fully electric luxury sedan, the Model S, which was followed by Model X, a crossover between the two. As of March 31st, 2016, a new model, the Model 3 has been revealed. The Model 3 is a more affordable and less luxurious prototype, for average people looking to help the environment. The mission statement of Tesla Motors Inc. as pointed out by CEO Elon Musk himself, “To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Says Musk.

In the 2003 Martin Eberhard, Marc Tarpenning, JB Straubel, Ian Wright, and most notably Elon Musk founded Tesla Motors. The “group of engineers in Silicon Valley wanted to prove that electric cars could be better than gasoline-powered cars” , and their efforts managed to disrupt the entire fabric of the automotive industry. The release of the Tesla Roadster, in 2008, was an innovative quake that introduced an alternative automotive technology for consumers to the widely accepted and well-established gasoline technology in the automotive industry. The Tesla Roadster was not only the first entirely electric sports car, but also “set a new standard for electric mobility” and luxury brand cars. Today, Tesla Motors continues the sale of the

Other auto companies are catching up in the meantime. Many of its competitors have incumbent advantage of manufacturing and production. Furthermore, they have well established service networks and have developed strong customer loyalty over the years. In my opinion, Tesla Motors are headed in the right direction with building their brand but with time, diversification of their product line, creating and maintaining competitive advantage, establishing electric car culture in society will decide their fate as a successful brand.

The ultimate Objective of the strategy is, Tesla should be successful in creating the market for it’s futuristic electric cars with full auto pilot capabilities, successfully project this new age technology as the sole alternative to the fossil fuel based traditional design, and establish itself as the leader in the transformed market. While this is the long-term objective, the short term tactical objectives are two folded. First, close the gaps in the design soon, with it’s auto pilot capabilities and with it’s super power battery. Second, establish the required production capabilities to meet the customer demand, for it’s new age car. Based on the product portfolio of Tesla, it is evident the targeted customers are mostly millennials from the middle income to upper middle-income population segment, who are enthusiastic to try the car based on innovative technology(Korosec,2015).

Tesla is to be considered as a new high tech automaker that produces and sells top of its class electric vehicles and power trains. Utilizing its competitive advantage the automaker has positioned itself through its technological leadership and exploiting its competitive differentiation. That is to deliver high rated environmentally dependable vehicles with the benefits offered by most premium cars already in the market and beyond. There is no doubt this segment leading technology will continue to evolve, but most importantly, the list of patents the company holds will hedge against new entrants and imitators, enabling Tesla, domination of the market in the short term while the future of the EV segment is define. It is important to mention as well the expertise the company has been able to create, and the culture of innovation it aims to sustain.

The first concerns about auto emissions reestablished interest in electric vehicles. From then on, car companies strive to make better fuel efficient cars and hybrids. From the 1960s to now there has been major improvements in the technology of the hybrid car. Some improvements include the phase out of the NiCad battery. up until 2010, every hybrid vehicle operates using a Nickel-Cadmium battery pack to store power for its electric motor.

Now the Corvette ... ... middle of paper ... ...he cars is about a $1,000 difference, and the mileage is about the same. The real factor is how much consumers want to pay for gas mileage. “ The Detroit Three know they need to try harder in order to sell cars, which means they often price less the below top models for Toyota, Honda, and other competitors.” (Newman, pg1). American auto makers know how to build cars with better materials, distinct style and great fuel economy. Cars can get a driver from point A to point B and make it the best joyride ever.

There are many benefits to self-driving cars. Some of these benefits would include having fewer accidents, less traffic congestion, increased highway captivity, lower fuel consumption, and enhanced human productivity. (5) Self-driving cars seem to be at the forefront for innovation and safety. Self-driving cars are revolutionizing how we will get around for decades to come. They include the top innovation and technology that we have to offer, and will be the largest innovation since Henry Ford’s assembly line.