The various elements of marketing process that Boots adapts According to Boots UK that Boots promotes family values and the marketing process is to find Boots customers’ needs and wants then find the necessary demand for specific products and supply them for affordable prices. In order to provide best value for their customers, Boots monitor the market environment and produce effective market strategies; developed market communication plan in 2010; segment, target and position products to reach the correct customers. Elements of MP is a combination of marketing mix. Product: Pharmaceutical products and Cosmetics are made with high quality products. Suppliers are audited frequently.
Boots promote their products in several ways. Below the diagram shows different marketing concept in Boots. Boots is a customer based market oriented company. It is providing wide range of product and services to UK residents. Boots product and services are mainly classified into the groups such as pharmacy and health, beauty, fragrance, mother and baby products, toi... ... middle of paper ... ... marketing facilitates the organization make decision and designing marketing strategies that are more efficient and effective.
In particular, Wal-Mart competes with other well-established online retailers such as Amazon. For online competitors, Wal-Mart differentiates itself by optimizing its supply chain and ensures that consumers can access the goods they need conveniently and promptly. Wal-Mart’s idea is to collaborate with its vendors by allowing the providers to manage their products in its warehouses. The program, known as Vendor-Managed Inventory (VMI), gives the suppliers the power to track their goods and replenish them promptly (Shin and Tucci 37). In doing so, Wal-Mart has gained global recognition as a retailer whose store will always have what the consumers want on the shelf.
Increase the profit by 20% Situation analysis: The marketing environment for No7 Lash impact mscara has market opportunities same time it has some challenges. However Boots is believes they can achieve their objectives. Below the Table shows a SWOT analysis of the Boots conducted by market analysis to No7 Lash impact mscara’s strengths, opportunities, threats and weaknesses. Strength Weakness • No 7 brand recognition • High product quality, non-comedogenic and Hypo-Allergenic • Strong and effective Research and Development (R&D) of the product • Effective strategy for marketing • History of customer satisfaction • Boots strong customer relations and loyalty • Depend on the quality of suppliers • Be subject to foreign regulations for the suppliers and marketing • Fall in market share Opportunity Threats • Expanding to developing market • Latest demand in product innovation • Growing fashion trends for the need of cosmetics by the three... ... middle of paper ... ...romotion 3. Product launch Following table shows the action plan Activities Month1 Month2 Month 3 Month4 Month5 Month6 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Situation analysis Set the objective Marketing strategy Implementing Action • Create the product awareness • Advertising and promotion • Product launch Monitoring and Evaluation Budget: According to previous budget history boots will plan for this product budget Monitoring and control: Boots should have to monitor the activities and based on that they will revise the marketing plan.
Kudler fine foods take much pride in the fact that there products are bought from all over the world. Therefore the market research is very important to making sure that products are metropolitan area where there stores are located. The market research can help evaluated how much is being sold between each one of the products. Within determining what product is being sol... ... middle of paper ... ...tic that could be used to build on the satisfaction of the loyal customers. In conclusion, Kudler fine foods has a market that specializes in providing the best service possible to their customers .
One could argue that this could be imitated by competitors but it also is very costly. Another strategy is their strategic alliances and acquisitions such as Teavana (Tea), Bay Breads, Evolution Fresh, and many more. Their acquisition strategy has known to be very horizontal. This gives Starbucks the ability to effectively leverage their cornerstone product differentiation strategies by offering a premium product mix of the highest quality beverages and snacks. Starbucks’ goal is to provide each and every customer with a unique “Starbucks Experience” excellent customer service, and well maintained stores which in turn translates to a high degree of customer loyalty.
With different strategies to cater to those consumer’s specific needs at that time. And to base the strategy off the need of the consumer. And because of those things they have been able to reach consumers in the U.S. as well as consumers in other countries. That is why Nike have remained to be successful in the U.S. and Internationally because their strategy has always been about putting the consumer first and building a strategy based off what the consumer needs in that region. In the United States, Nike is able to sale their products through websites, major sports facilities, and smaller sneaker establishments.
This system group’s consumer’s in order to predict their decisions when purchasing a product. First of all, lifestyle is a psychological, social and marketing term that attempts to crate a pattern and identify consumer decisions, and the factors used in the selection of products. The patterns that are found vary from beliefs, values, and interest in people’s lifestyle. As a result, these patterns reflect the beliefs, and interests of people. In marketing, VALS explains these patterns that arouse from the need to understand human behavior.
· Providing competitively priced products so that customers feel they are getting value for money. Boots have recently invented the advantage card; with this card with every pound spent you earn points which you can spend on other products of your choice. · Offering help when customers are buying a product by providing product information. This might be help from a sales assistant who can explain the variety of products available. Boots as I have found out are very keen on this aspect of their company and their customer’s welfare.
Marketing management refers to the process of planning and implementing ideas, pricing, distribution and promotion of ideas create an exchange of personal and institutional objectives. Marketing management is a process that includes analysis, planning, execution and control. It managed objects contain ideas, products, and services. The basis of marketing management is exchange, and the purpose is meets the need of customers. The main task of marketing management is to stimulate consumer demand for products, but it cannot be limited to that.