Elements Of Marketing Process

Satisfactory Essays
Marketing Principles

Marketing Concept and Process
Marketing and Various Elements of Marketing Process
Several authors are explained about marking in a different ways. According to Kotler and Armstrong “Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others” and Marketing is the process of analyzing marketing opportunities, selecting target markets, developing the marketing mix and managing the marketing effort.
CIM defines the marketing as “Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably”. Marketing Mix is the intelligent and potential tool of the marketing. It includes product, promotion, price and place. Figure 1 shows marketing mix and table 1 shows boots marketing mix.

Figure1: Marketing Mix

Pharmaceutical products and health and beauty products are the major products from boots in the UK market. Boots products are high quality and affordable value. Boots is maintaining their products in the display in order with attractive packaging Promotion:
Advertising plays a major role in the marketing of almost every business. Boots promote their products to their customers through advantages cards. More that their providing health and cosmetic product offer vouchers to each customers when their purchase from boots.
Pricing is a very sensitive element on each business. The prices of all of the items offered by Boots offers very reasonable and in accordance with the target market segments in order to capture a market place and quality. All the prices made to compete with all the target competitors. Place:
Boots is th...

... middle of paper ... can induce to buy other boots products as well.

Difference between domestic market and international marketing
Below the table explains the difference between domestic market and international market.
International Marketing (Alliance Boots) Domestic Marketing (Boots uk)
• Marketing the products and services in global
• It has tariff barriers
• Currencies differ based on the country
• High degree of government policies and procedures involvement
• Culture plays major roles based on the countries • Marketing the product and services within the country
• No barriers
• All are pounds
• Less government procedures involvement
• Not much
• Intense competition • Not like that intense
• High risk due to the environmental factors • There is risk comparing to international market it is low
Table 10: Differences between international marketing and Domestic Marketing
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