Boots Marketing Principles

Marketing Principles

TASK1

Marketing Concept and Process

Marketing and Various Elements of Marketing Process

Several authors are explained about marking in a different ways. According to Kotler and Armstrong “Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others” and Marketing is the process of analyzing marketing opportunities, selecting target markets, developing the marketing mix and managing the marketing effort.

CIM defines the marketing as “Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably”. Marketing Mix is the intelligent and potential tool of the marketing.

Boots products are high quality and affordable value. Boots is maintaining their products in the display in order with attractive packaging Promotion:

Advertising plays a major role in the marketing of almost every business. Boots promote their products to their customers through advantages cards. More that their providing health and cosmetic product offer vouchers to each customers when their purchase from boots.

Price:

Pricing is a very sensitive element on each business. The prices of all of the items offered by Boots offers very reasonable and in accordance with the target market segments in order to capture a market place and quality. All the prices made to compete with all the target competitors. Place:

Boots is the one of the famous pharmaceutical retailer in the UK. It has varieties of stores based on their locations such as community store, local store, high street store, edge of town store, and etc. Because of that customers can easily access to Boots.

Table 1: Boots Marketing Mix analysis

Organizational concept includes production concept, product concept, selling concept, marketing concept and societal marketing concept. Boots organizational concept as

TASK 3

Marketing Mix

Marketing mix tool helps to building effective marketing strategy to the Boots. Generally marketing mix known as 4P or 7Ps. In the early stage products business was higher than services business. But later on Booms and Pinter extended 3Ps more due to the service mix. Now marketing mix includes price, product, promotion, place, participants, physical evidence and processes. Following table shows elements marketing mix.

Table 3: Elements of marketing mix

For an example Boots maternity disposable breast pads is a one of the product from Boots. Following table 4 shows the marketing mix of this product.

Marketing Mix for Boots Maternity Disposable Breast pads.

Product Price

• Design for new mums

• Used to absorb excess milk leakage from the breast

• Boots brand basic quality

• Cardboard packaging to keep the shape of the pad • Cheap price comparing to other products.

• Value range product comparing to other product it is less price

• Low income people can