Current strategy
Currently Apple is being short-term strategy , it can makes trade price of Apple stock a little bit higher. As long as Apple keep maintaining its staggering profitability. . Henry Blodget(Blodget, 2013) says Apple is clinging to super-high profit margins and the same risky “premium’ strategy that almost bankrupted it in the PC market of the 1990S, He also mentioned even if Apple does not get completely marginalized, this strategy will likely hurt the company and its shareholders and customers over the long haul. Back to 2007, when iphone released by Apple, Apple had own mobile phone market. Due to manufacturing prowess advantage, meanwhile enabled to produce and sell it lower price than other competitors. The great combination between good product and low unit cost leads outstanding result- giving Apple company about 30% profit margin and allowing it to a mass a staggering $150billion in cash.
Samsung had tough time and struggling in the smartphone market but after few years Samsung become Apple’s biggest competitor by a very wild margin. There are some core strategy that leads the Samsung to be a great company.
Fast follow the competitors’ advantages and strengths: Samsung is learning from competitors and they are doing the best in the learning than any other competitors. They are clearly understand what competitors are doing and what kind of new product they bring into market, observing what seems to be gaining traction. Afterwards very rapidly build up new product with their own version of that innovation. After they learned from competitor they not simply imitating the competitors product’s design they insert their own technology. For example, Samsung Galaxy smartphone was learned from Apple’s iPhone but the ...
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...Apple ordered DRAM chips from different supplier to hold back the Samsung. Apple was attempting to weaken the Samsung’s dependency but it was failed. All kinds of phenomena shows that Samsung is the only company can supply current components of Apple’s products. It reported that Apple will remain the supplier and demander relationship in foreseeable future. According to one of Porter’s five forces- supplier power, fewer supplier choices you have, stronger power supplier has. It means as only supplier of Apple, Samsung can easily make them more competitive and decrease Apple’s profit, also fully capable to pressure Apple. For example, raising price of supplies, lowering supplies quality, reducing supplies availability. Once Samsung execute any action listed upon, Apple’s operation will instable, on the contrary Samsung will even more competitive than current position.
is a fierce competitor in many industries, they should not lose sight of some of their biggest competition; including Google, Samsung, Lenovo, Sony and many more. As these companies explore the advancement of the same technology that Apple is now using, Apple will need to continuously expand their own innovative capabilities in each of the industry they currently dominate.
to Apple Inc. in 2007. The company which had pc driving its growth over the years transformed into more of a Smartphone company. Mac pc was impressive in terms of hardware but it was Windows operating system which gave it a tough competition. To achieve a sustainable growth Apple should be focused more towards development of its operating system. Android is the main competitor for iOS. Android which is Linux based and partly open source, is more PC like than IOS. Android is easily customizable as compared to apple IOS. Apple should work aggressively towards working of development of more number of apps with the developers across the industry so as to increase the reach of IOS and making it a more preferable choice among its
Just like the iPhone. When the iPhone first came out it was one of the most popular phones ever. And from the iPhone then Samsung started to think we should create a phone that is similar to it. Till this very day Apple and every other phone companies compete. Although they are thinking alike they both come up with very different things. They make their phones operate differently. The Apple IPhone is easier to work with while the Samsung Galaxy phone is harder to operate. Although, Samsung has tried to make a duplicate like the iPhone both phones come with different features.
Apple has its competitors, as it is expected, and they do not fall behind by much. One of its biggest competitors is the company Samsung. For years, those two companies have been head to head in the electronical world. All over the web one can find all sorts of articles talking about the conflicts of those two companies and about how they each claim that the other one took their products and just changed its name. But thankfully, those two companies are still strong (no matter how much people complain about the other one) and they both have a lot of people supporting them. There are two sides when talking about phone and electronics: the Apple side and the Samsung side. Now, what those two companies need to be careful about is to not let their guards down and allow the competition to take over, but then again, Apple is well... Apple and they would never let that happen (they have not done it for almost 50 years, they would not do it
Apple Inc. went from rags to riches in becoming the largest company in the world by market cap and making $108 billion in 2011 (Heather). Apple Inc. was an underdog and Microsoft was ruling the technology world. Then Apple made the iPod and the iPhone and with that they took over the technology world. Apple sold one million iPhones in the first three months of releasing of the first iPhone in 2007 (Heather). Since the beginning of Apple, Apple’s
Apple is one of the largest and most powerful technology companies around the world, and one of the best example of the electronic product that gives the value for the technological field that we start living in since the Iphone was born. Apple has the market value to make it the largest private company in the world, and we all know its distinctive products and unique devices of iPhone and iPad as well as MacBook and private operating system, and Apple consider the world's ninth-largest company by revenue
At the same time, creating and bolstering market demand to help achieve our sales and revenue targets for this year.
When it comes to smart phone market share in the United States, Apple still trails Android by almost 10%. But if you are to break out the market share figures then you will notice that IPhone reigns supreme by a very wide margin. According to a lot of recent data compiled by ComScore, Phone’s share of the United States smartphone market now is about 43.6%, followed by Samsung which is at 27.6%. Apples market has increased by 4% almost every year, while Samsung has been dropping by 4% almost every year. Although Apple is doing a bit better than Samsung overall, Samsung is still topping Apple with their Android. During the second quarter of 2015 Samsung took a 21.7 percent of the global smartphone market, with shipments 73.2 million units. A reason I feel Samsung is doing much greater then apple right now is their ability to have all these different features, which not only add modern things to their phone but also longevity. With the three new water proof phones that Samsung has come out with Apple has yet to release their first
The major competitors of Apple are Dell and Samsung out of which Samsung is the
The reason why Apple has been so successful is the fact that the company creates high quality, stylish and sophisticated products by paying close attention to details. Apple products are seen as an indicator of high social status symbol and company has a huge number of followers. Apple entered the market when no other company paid attention to design of products, like phones and laptops. The market timing was perfect. While other companies were focusing on creating products by using the best technology that they can get their hands on, Apple paid close attention to details that are almost least important to other companies while creating new products. I am not sure that the company focuses on creating products that people actually need, but the company actually comes up with great products and tells people what they actually want. This want then translates into a need for the consumers. No other company has the guts to do that. It is like the engineers creating the products, actually make them for themselves. The products are user-centric and the company places all its efforts in ensuring that the products are easy to use, in order to deliver a great user experience. The products are easy to understand and learn.
Samsung used the “new product development” strategy. According to Kotler/Armstrong new product development is defined as the development of original products, product improvements, product modification, and new brand through the firm’s own product. Samsung also unveiled a new strategy, which is called “new management,” a top- to-bottom strategy for the entire company. Lee Kung Hee, CEO, hired young designers to produce new ideas that could get the company in the direction that he wanted it. New designs .Sleek, bold and beautiful products, so that they could target high-end users to the company. Samsung also was testing new product concepts.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
Samsung Electronics Company (SEC) began doing business in 1969 as a low-cost manufacturer of black and white televisions. In 1970, “Samsung acquired a semiconductor business” which would be a milestone that initiated the future for SEC. Entering the semiconductor industry would also be the beginning of the turnaround phase for SEC. In 1980, SEC showed the market its ability to mass produce. SEC became a major supplier of commodity products (televisions, microwave ovens and VCRs) in massive quantities to well known original equipment manufacturers (OEMs). For this reason, Samsung was able to easily transition into a major player in the electronic products and home appliances market (Quelch & Harrington, 2008).
Samsung has the widest range of product portfolio that include: Mobile phones, home appliances, TV/Video/Audio, tablets, PCs, printer, camera, camcorder, periphe...
Maybe everyone has different answer for which is the best between Apple and Samsung. You cannot deny that Apple is leading the smartphone market and now Apple became the world most valuable brand in 2013 and still is. Apple brought the revelation, Apple created so many wonderful designs and products and now Apple products go into our daily life become a part of our life. It is important to be unique and irreplaceable, whoever can do that they can lead the