This increase in use of internet by the customers had gradually increased the revenue of advertising and marketing industry. The paper concludes by pointing out the importance of e-commerce in marketing industry and its proper use could lead to the growth of businesses and consequently the country’s economical growth. Introduction Marketing industry has always been a complex field, that integrated marketers, distributors, advertisers, salespeople, PR-agents, marketing researchers, media and many more branches and professions (Kotler, 2003). The Internet has added new marketing possibilities and with them new professions, such as online marketers, search engine optimisation specialists, online advertising specialists, programmers, e-commerce and m-commerce marketers and advertisers. In this study the question of the recent changes in marketing industry will be addressed.
Thus, electronic commerce, otherwise known as eCommerce, was born; electronic business transactions replaced the traditional commerce practice of physical interaction, and it had an enormous impact on the economy by becoming its driving force. Electronic commerce largely benefitted the financial system. It enhanced productivity by providing a quick way of exchanging goods and services conveniently; it encouraged greater consumer participation regionally and globally by increasing accessibility and becoming the main street; and reduced costs as a result of cheaper production and storage as well as employment. A start-up company no longer has to pay outrageous rental prices for a storefront at a high-end shopping district to be successful. Nowadays, companies can save by lowering inventory levels and costs by implementing the just-in-time inventory method.
The computer has introduced the world to the internet. The internet has brought us into a new age of development. Through computer technology and internet development, business are rapidly developing and at the same speed changing. The introduction of computers has given business an interesting upper hand by supplying companies with endlessly amounts of information. The Computer age, also known as, the Information age developed an environment of free flowing information.
E-Commerce E-commerce (electronic commerce) can be defined as commercial transactions of goods and services over the internet and other computer networks (Chaudhury & Kuilboer, 2002). It consists of online shopping, online banking and e-learning (Tkacz & Kapczynski, 2009). E-commerce is becoming increasingly popular since the spread of the internet. The e-commerce users are businesses, consumers and government departments (Kessler, 2009). E-commerce is controversial but the advantages of it greatly outweigh the disadvantages.
As digital world is broadening its base in every business which has transformed the role of supply chain management over the years. E-business has changed all the rules and models of supply chain. Organization's ability to adapt new technology is the key to increase its productivity. In this report, we will learn how supply chains are merging with e-business, and how this has created immense opportunities to the supply chain management. Structures of supply chains have changed a lot and the performance of these supply chains are wholly dependent upon how they adapt and use e-business technology and innovation.
Marketing Strategy and ECommerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societies, in all corners of the globe.
It includes buying and selling any item over the Internet, electronic fund transfer, shipment tracking, and all other methods of conducting business over digital networks. Also, there is consumer-to-consumer e-commerce that involves consumers selling products directly to each other using the internet. A good example will be the auction site eBay. Clearly, E-commerce will change the face of business forever. Companies that are thousands of miles away can complete business transactions in a matter of seconds as well as exchange information.
Moreover, electronic commerce had included the handling of purchase transactions and funds transfers over computer networks. (Understanding E-Commerce, David, 1997, P.2) Meanwhile electronic commerce is getting stronger than ever. The Internet has given e-commerce a boost. E-commerce is the wave of the future allowing businesses of all sizes to sell their goods online. It is growing along with the Internet too rapidly.
The evolution in internet has made it possible for many businesses to globalize by giving the businesses a worldwide market for their products. Today, a business cannot be completed without its website giving a complete review of the business and its products. The internet has made it possible for the business to do online marketing and selling their products online and ship them to their customer’s doorsteps. From a busy working schedule people do not find the time and energy to go shopping or go anyplace to get services. Thus studies show that many of the households are adopting the use of internet for shopping and other services.
E-marketing concept is sufficiently advantageous as it is faster, more efficient, more intelligent and much cheaper than other marketing mechanisms. Besides e-marketing is the sphere which leads to quick results, allowing complex calculus such as to analyze request and market development. Access to new market segments and attaining the trust of existing customers and loyalty through quality and price of products is mainly because of e-marketing campaigns. For marketing, the effect of the Internet has led to major modifications in company culture; the classical hierarchic model leadership has disappeared, radically has altered the relationship between partners, and has the lack of economic cycles. The Internet allows companies to increase and strengthen their presence on the market, offers possibilities for market development and increases sales, improves services for customers, allows companies to change a potential custo... ... middle of paper ... ...ition, Harlow, England: Financial Times/Prentice Hall 2.