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Electronic commerce and retailing
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Introduction
The growth of Electronic commerce made easy with the disbelieving enhance in internet and the explosion of its procedure that is illustrated like the progress of selling and buying of products, information and service between the organizations and individuals all over computer networks including the internet (Laudon & traver, 2001). The internet has brought theoretical changes for business around the world. It has created a new business standard: e-commerce, in a cover article in the Atlantic magazine, the late (peter Drucker, 1999) wrote: “in the psychological natural features of e-commerce, remoteness has been removing. Ever business must be internationally competitive. The rivalry is not local anymore.” tactical assessment will result in to the best reward, while make an investment in online marketing (Scanlon, 2009).
Communication with customers through the business order to made scheduling and maintaining can be costly and untimely. For example this kind of communication channels can be familiar collect significant customer feedback and to evaluate customer satisfaction, either they are contented or not. However; most consumers gather information on products, make cost comparisons and then go or visit a local store to make purchase. Internet marketing is becoming a more and more significant tactics for the company to promoting advertises and interact more customers online. This is especially true in the environment of Malaysia where internet shopping or online purchasing is still new and consumers are less familiar and often more sceptical towards online shopping, but slight is known about them. Therefore, to know and understand consumers need and want, it is very important for us to have a survey and study to find out the impact of the internet marketing in computer industry in Malaysia towards customer satisfaction (Ahasanul and Ali Khatibi, 2007).
Connectivity has increased quickly in both developed and developing countries; with one of the greatest growing regions being Asia. Malaysia is spending $5 billion on building a Multimedia Super/great Corridor. In Malaysia, the development of Multimedia Super Corridor (MSC) has concerned much attention on the development and accomplishment of Multimedia. In this regard, the use of multimedia in marketing products and services had improved in the local business activities. It is highly presumed that online marketing services can support retailers in expanding new markets as well offering real time dealings and processing feedback.
Despite this though, online sales or online marketing continue to develop as internet-based businesses become more complicated; indeed many users stay involved in online shopping.
In summary, “Internet activities are not most significant in competition, such as informing customers, processing transactions, and procuring inputs”. (Porter, 2001) significant corporate assets--skilled employees, proprietary product, and efficient logistical systems – these factors are the most important to keep competitive advantages. In fact, it is foreseeable that the Internet's evolution will come up in the future involve a shift “in thinking from e-business to business, from e-strategy to strategy”. (Porter, 2001)Only by integrating the Internet into overall strategy will this powerful new technology become an equally powerful force for competitive advantage.
Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.
the growth of e-commerce is still predicted to occur as multitudes of people come online every year. Therefore more and more people are expected to evolve into regular buyers by each succeeding year. To stay alive in the industry, though companies must be able to take advantage of and adapt to newer technologies, the tried and true factors of success should never be overlooked, because they lay its foundation.
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
The Internet and international business is an interesting topic- discussing an area of business that will probably be around for many years and possibly centuries to come. Since its earliest days, the Internet has been a means of communication, an essential tool in almost instant communication.
Among those, the perceived relative advantage of Internet utilization was found to be the most important contributing attribute, especially in firms that are in growth phase. The new channel that the Internet has created was able to bring buyers and sellers closer together, thereby, making interaction much easier and convenient. Not only does this nurture customer channels but also strengthens relationship to better suppliers and more suitable partners for the business (Lee & Cheung,
Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction.
One of the fundamental factors that has affected the process of economic globalization is the improvements in the technology of transportation and communications. This has reduced the costs of transporting goods, services, and factors of production and of communicating economically useful knowledge and technology. There is no doubt that advances in information and communications technology are the most important technological advances of the past quarter century (Mussa, 2000). By far, the most important and business altering advancement is the internet. There is evidence everywhere that the internet has greatly affected international trade. The internet has opened up the world, and brought it right into everyone's home and business. In addition, technology and the internet have greatly reduced the costs of doing business. Even the smallest operation can now go global via the internet at almost no cost. However, there are still some problems that face these e-commerce activities. These problems are shot-term challenges and can be met. The key issues center around two areas:
No customer would wish to spend on a product that doesn’t satisfy his/her requirements or perform as per his/her perception efficiently. Thus companies, wishing to be successful, require to continuously analyze customer behavior to ensure their satisfaction while developing methods of improving the level of satisfaction among customers
The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed.
Findings on consumer behavior are used to develop methods and products that will boost company performance and sales.Customers are becoming more powerful, knowledgeable, sophisticated. Therefore research into modern consumer behaviour is increasingly important for businesses purposes. Advertising to attract consumers, providing better environment, product, services and policies is important in improving today’s consumer experience to support businesses in retaining customers. This study seeks to determine and explain the effectiveness of internet advertising in stimulating consumer
Shin, N. (2001). Strategies for Competitive Advantage in Electronic Commerce. Journal of Electronic Commerce Research, 2 (4), pp. 164-171.
E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.
Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.
The high take-up of the Internet leads to variety of opportunities in front of companies. People are more online than ever. They spend many hours each day on Social Networks such as Facebook and Google+. It is no wonder that buying and selling can now be done in a more convenient way. Although traditional shopping is still thriving, online shopping can be an alternative for people wanting to save time and money. If a certain customer plan to go shopping, it could be stressful and also be time consuming. E-business has made shopping or any kind of transactions online much easier and convenient. It introduces new facilities, opportunities and way of shopping for both vendors and customers.