Election Stakeholder Management in the Philippines:

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BACKGROUND AND OBJECTIVES
In the Digital Age, information about candidates and political parties is now more spontaneous and accessible to the electorate. This has been further magnified by technological developments that made possible the immediate transmittal and multiple distribution of any type of information particularly through the internet (Terranova 2004). This phenomenon in the information age creates a knowledge-based and informed electorate making it easier for voter’s to understand candidates and a candidate's job to inform voters easier as well.

Mobilization is also an integral ingredient in winning elections. Candidates in recent elections have extensively utilized the internet to rally their cause, not only aimed to protect their strongly affiliated voters but also to fortify their hold on vulnerable voters as well as to attract the undecided voters. In fact, voters with access to the internet are more likely to vote which underlines the mobilizing potential of internet in elections, particularly among younger voters (Tolbert 2001). Further, improved access to t...

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