Einstein/Noah Bagel Case Study

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The Einstein/Noah Bagel Corporation began as Progressive Bagel Concepts, Inc. in March 1995 when Boston Chicken, Inc. acquired three of the leading retail bagel companies located in all over different regions of the country. Einstein’s Bros. Bagels is one of the largest bagel retail stores in more than 29 different states. Some of the other companies that are included under the Einstein/Noah Bagel Corporation are Offerdahl 's Bagel Gourmet, Bagel & Bagel, and Brackman Brothers. All of these companies had a lot in common and they each offered new bagels flavors in communities that had never had previous exposure to a bagel retail store. These three companies joined together to create a national chain that focuses on baked bagels as well as complimentary goods. The different stores each offer different creative bagel options as well as breakfast and lunches which include soups, salads, and a variety of baked goods. Einstein’s also has it’s own coffee brand called Melvyn’s Darn Good Coffee which is unique to the company. Melvyn’s Darn Good coffee offers a wide variety of different coffee flavors as well as holiday themed coffee throughout different seasons.
As a way to get to know the customers in a more personal level the employees try to create a family-friendly …show more content…

It entered into the stock market in August of 1996 in order to gain an estimated amount of $80 million through the offering. Expansion started quickly after new funds were filtering into the company, allowing more stores to open in a variety of areas, from Washington D.C. to Texas. A year after going public, Einstein opened its 500th store, making it the largest retail bagel company in the United States. This allowed the company to offer a larger variety of breakfast products to the customers, to further increase the number of customers visiting the

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