Eharmony Case Summary

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eHarmony’s CEO is charged with making a decision to address recent competitor actions in the personals industry that positions the company for long-term success. Presented with four distinct options, the final decision must utilize the company’s limited capital and resources and offer a value proposition to consumers. eHarmony is not able to make sweeping changes to its product offerings and can only afford to invest in one or two of the options presented. As such, an analysis has been conducted that examines eHarmony’s key problems and issues and which option would remedy the growing threat from competitors. eHarmony’s business strategy is focused on serving individuals who are seeking serious, long-term relationships that will result in

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