Effects of Advertising

In this essay, the author

• Explains that the average person watches three hours of television, reads between five to ten magazines or newspapers, and listens to the radio for five hours (wow). advertisements are usually used to persuade the costumer to buy something.
• Explains the history of advertisement, from 3000 b.c. to the roman era.
• Explains that newspapers became the first medium to be conquered by advertisements. benjamin franklin founded the pennsylvania gazette, which had pictures accompanying the ads to help people understand better their product.

• Explains that the average person watches three hours of television, reads between five to ten magazines or newspapers, and listens to the radio for five hours (wow). advertisements are usually used to persuade the costumer to buy something.
• Explains the history of advertisement, from 3000 b.c. to the roman era.
• Explains that newspapers became the first medium to be conquered by advertisements. benjamin franklin founded the pennsylvania gazette, which had pictures accompanying the ads to help people understand better their product.
• Explains that radio programming began using advertisements, which were slow and repetitive sonnets that companies used to get people to know their products.
• Explains that advertisements on television captivated everyone's imagination. they were never longer than forty seconds, because live time was expensive and not many could afford it.
• Explains that internet advertisements began in the 1980s and are the main source of income for free web pages such as twitter, facebook, the new york times, and hotmail.
• Explains that the purpose of advertising is to get the customer to believe that whatever he is being offered is a good thing to buy and/or do.
• Explains that the appealing aspect of the product to the costumer is very important. companies create characters with which people can relate, such as duracell batteries, marlboro cigarettes, and tony the tiger.
• Explains that the second part of explaining the purpose of advertising is selling the product. this step can be done again by using the character that companies created to promote their products.
• Explains that an advertisement has to persuade people to buy the product that is being offered.
• Explains that advertisement is very different depending on the medium used. the main types of advertisements are slogans and catchy phrases, magazines, television advertisements, and internet advertisements.
• Explains that catchy phrases and slogans are designed to appeal to the costumer and stay in their heads for a long time.
• Explains that magazine advertisements have to be well-known to have a greater impact. they are usually one full page and come between stories or articles, and sometimes even ties with the articles.
• Explains television advertisements are a lot more complex than magazine advertisements, since they start with song and scenery that go with the plot of the advertisement, continue with an action that introduces whether the problem has to solve, or just the product itself.
• Explains that a well-constructed television advertisement usually doesn't last longer than one minute, because the time on the air is expensive. the cost includes the actors, the set, and the equipment.
• Explains that internet advertisement is less complex than television advertisement, but is more complicated than the magazine. game and interactive advertisements require the viewers to do something such as writing his name or completing a task.
• Explains why advertising is a good and prosperous business and how it is being shaped as we go towards the not-very-far-from-us future.
• Explains that magazine advertisements cost from twenty to eighty dollars, depending on the advertisement. magazines are a useful medium to spread information, because they are all over the place and millions of people buy them every day.
• Explains that internet advertisements cost between thirty and fifty dollars depending on the complexity of the ad and how much space it takes.
• Explains that television advertisements are expensive because they will be on channels which millions of people watch every single day, and they are called commercials, which are like small videos about the product.
• Explains that advertisement can be a source of money for companies that want to advertise and sell their products, but also for those who are starring on it.
• Opines that the world of advertisement is a nice, interesting and multifaceted world that people can lose on, or get instantly rich.
• Explains the purpose of advertising and its purpose.