Effects Of Westernization On Indian Culture

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Culture, a word almost everyone hears whenever there is sociological discussion that transcends various formats ranging from scholarly articles to local news station broadcasts. Culture contains a myriad of definitions depending on the perspective and lenses which are used to view it. Since it is a difficult concept to grasp at first, we do not realize the true scale of culture and its responsibility in dictating many actions within our daily lives. Different cultures are found all throughout the world, from the ever increasing western culture to smaller tribal cultures such as the wintu in California (“Vanishing Voices”). What must be taken into account is the fact that culture is heavily intertwined within society, since they both interact…show more content…
Westernization is the process in which regional or local cultures become heavily influenced by western culture and society, which in turn leads to cultural homogeneity. Many countries all over the world are affected by westernization, including India which is a land of very deep cultural roots. This raises the question of how can the process westernization affect the rich Indian culture? With India’s increasing modernization it has been difficult to ward off the effects of westernization. Westernization has the power to bring about many positive as well as negative changes in a society. In the case of India it’s culture it has been negatively affected through the adoption of western centric ideologies, which have led to a rapid loss of rich Indian culture. Some notable effects of westernization in India are its adoption of a parliamentary system, and the acceptance and incorporation of western technologies and clothing into…show more content…
One of the characteristics that is lost fist through the process of westernization of a culture is traditional clothing. Clothing in India, with the exception of traditional vestments such as the Dhoti, Kurta, and Indian Sari, has never been about the aesthetically pleasing look of clothes. Up until the modern era Indians have had clothes recycled from older more worn clothes. This clothe recycling process is known as the “Indian shoddy industry (where clothing is completely destroyed in order to permit the reclamation of its constituent fibres)”(Norris). A now more modernized and westernized India has seen a growth in western name brand clothing such as Levi’s Strauss & Co. Jeans, and other brand name clothing that are favored by adolescents of western society, and have gained increasing popularity amongst Indian adolescents as well. Western clothing has become so popular in India that its own government now considers it a part of traditional Indian clothing. This is a clear example of India 's loss of culture as foreign brands are becoming more prevalent within the Indian mainstream. Not only has western clothing such as jeans and t-shirts been accepted into the Indian mainstream, but
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