Effects Of Social Media On Advertising

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The Effects of Social Media on Advertising Zakiya Dillahunt University of Maryland University College The Effects of Social Media on Advertising Facebook, Twitter, Instagram, snapchat and a whole plethora of social media web sites all have one thing in common besides being social media sites. They each play an important role when it comes to advertisement in todays society. The audience these ads appeal to most is the younger generation. Considering how much time that they spend on social media it is inevitable that they’ll come across some type of ad. It’s said that using social media is one of the strongest marketing tools there are today, (Richardson, P. S., Choong, P., & Parker, M. (2016). With the support of social media many production …show more content…

This one ad could show pictures of the food and give location information, hours and a phone number. With that much information one could just simply call for a menu description or even decide to stop in the restaurant to try it out. References Hooper, J. (2013). Internet marketing trends: An Analysis of website and social media use in New York state’s equine industry. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68. Lester, D. A. (2012). Social Media: Changing Advertising Education. Patino, A., Pitta, D. A., & Quinones, R. (2012). Social media's emerging importance in market research. The Journal of Consumer Marketing, 29(3), 233-237. doi:http://dx.doi.org.ezproxy.umuc.edu/10.1108/07363761211221800 Richardson, P. S., Choong, P., & Parker, M. (2016). Social media marketing strategy: Theory and research propositions. Journal of Marketing Development and Competitiveness, 10(2), 24-34. Retrieved from http://ezproxy.umuc.edu/login?url=http://search.proquest.com.ezproxy.umuc.edu/docvie

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