Online Shopping Increases Consumption Rate
The argument about the success of online shopping never end. This paper will proved that online shopping is not just became more preferable for the consumers. It also, increases consumption rate. Through Its availability, recommendations lists and social presence online shopping get in the real market.
To start with, online shopping availability made a significant advantage for the consumer. Its availability means; online shopping’s ability to serve anyone, everywhere and at any time. According to statistics of The World Bank in The United States the users of the internet number had risen 3% in one year to become 87.2% at 2014. This proved that online shopping can serve a huge group of people in the
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The social presence in the shopping website separate to two parts. The first one is the emotive description for the product. The second one is allowed any consumer to add his/her questions or feedback under every product. The real market was always advanced on social touch more than online shopping. The supporters of the real market explain the websites shopping that they lack of the social presence. The real market or the traditional market succeed to transform the shopping from just process to exchange the money to become an experience. For this reason any mall includes many activities such as food’s court, children’s Play Area, Free Wi-Fi and Soft Seating Area. However, online shopping covered its weakness by this feature which allowed the consumer to connect with the sellers and with the other consumers. In Khaled Hassanein and Milena Head’s study (Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping) the experimenters defined the website which lacked of a personal touch through too plain, dull and boring, and generally unappealing. In this study, Khaled Hassanein and Milena Head arrived to the result which is “Increased levels of perceived social presence will result in greater enjoyment in online shopping websites.” Through this study they proved that this feature made a significant difference on the consumer’s
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
Based on these concerns, retailers in the international marketplace have their work cut out for them. But through proper education of consumers, and the ever-expanding growth of the infrastructure in many countries, the future seems to be leaning heavily towards using the Internet for many needs.
Technology acceptance model were introduced by Davis, Bagozzi, & Warshaw, 1989.Technology acceptance model (TAM) is defined as an information system theory that models how user come to accept and use a technology, it is related with perceived ease of use and usefulness. Online shopping definitely comes with various benefits, save money and times are one of the benefits that online shoppers gained from shopping on-line. Less effort, time and money could be spend because involve only just-click and they can search information they needed for products and services that have been recognized. But, it is stated by David et al., that perceive ease of use extent to the individual believe that using a particular system will be free of effort. The things is online shopping attracting customer intention to adapt to because the effectiveness of doing it compared to window shopping. Zamri & Idris (2013), stated that the perceived ease of use is associated with the “user friendliness” of the website. Yet, poorly desi...
Online shopping is most convenient for individuals that don’t have time to go to the store. If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. It’s also convenient since you don’t have to drive, catch the bus, wait in a long line, or deal with not being able to find an item. All you have to do is type in the item you’re looking for and it’s there. Once you find the item, you can order it at anytime because online stores never close.
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed.
In 2017, it is estimated that three hundred seventy billion dollars will be spent on online shopping. Online shopping has become a daily habit of most. Many people from young to old, shop for different products such as Christmas to birthday or home decorating items to even buying a home. In this day and age it is so easy to surf the Internet, making online shopping fast and convenient. Shopping online has many different aspects as far as the advantages, who is doing the most of online shopping, what to do if you get “stiffed”, how tracking numbers work, security issues, and last but not least, the potential harm of buying online.
Online retail and shopping sales has been growing consistently every year, not just in the US but worldwide. Not only does online shopping give customers more convenience, more variety, and more discreetness but it also gives customers better prices. While it is quite true that Wal-Mart has product variety and cheap prices – things customers want – the physical stores do not really give the convenience and discreteness that online retail and shopping does.
Customers like to stay entertained while hunting for the perfect gift. Shopping in stores can be boring at time causing the customer to shop online in the comfort of their home (No One Is Talking about a Major Reason That People Aren 't Shopping for Clothes in Stores). Online shopping can be more exciting to people than going into the actual store.
In today’s era “INTERNET” is playing a significant role in our daily life. People can walk through the internet to one who is actually living on the different side of the planet, can send mails round the clock, search information & even buy things online. With this invention of internet there is a shift in traditional way of shopping. Now there is no need to open a physical store. One can be active at any time and place and purchase products and services. The number of users of internet is increasing day by day which means that online shopping is increasing. Various characteristics of online shopping is making it more convenient for the customers, as compared to traditional way of shopping such as the ability to view and purchase goods and
I also feel that online purchases are a big part of many of today’s businesses, and I would assume they must lose customers or potential customers due to the risks or fears associated with online shopping. Throughout this course we have discussed many aspects of technology and the topic of e-commerce, referring to the buying or selling of goods online, has been a part of that. (Baltzan, 2012) In class we have also talked about the digital divide, and how businesses have advantages over other businesses when they have access to technologies. (Baltzan, 2012) I had mentioned in class once that a simple advantage to having access to technology is that you can bring in more potential customers with the use of online shopping. I think this is so because of the reasons I stated above: it is quicker, cheaper, convenient, etc. I still do believe this...
As the author of the article concedes, the online shopping has flourished in the past years. Many customer have seen the advantages of e-commerce in the ways of time and money saving. Whit a simple click on the keyboard the goods are uploaded in a virtual cart and from there are delivered to the customer address. Also, the online stores have the opportunity to create a customer database and a customer profile. The customers receive periodic reminders of the new offers and sales via email or mobile phone messages. In the meantime, many classic stores have struggled to maintain the business keep up. According to the article, the brick and mortar stores will implement new features that conduct customers to an easy and pleasant shopping. For instance, the retailers will use the customer mobile phone as a concierge application. The customer will be informed about latest products and their availability. Furthermore, the customer will have the possibility to track needed items inside the store with the help of store mapping and products locations. If the customer will change the shopping list, the app will provide the route to the new item. Also, when a customer will passing a store the app will remind the last customer visit into the store and
In conclusion, e-commerce makes our life much more easier, because it saves time, we can get our goods with in a short period of time, other than that it connects to businesses around the world, we can buy goods that we can’t get from the local market. The last thing we also can get goods that are not available in the shopping mall and with the cheaper price. As I know, using e-commerce to shop online is the right choice for because it is so convenient.
The high take-up of the Internet leads to variety of opportunities in front of companies. People are more online than ever. They spend many hours each day on Social Networks such as Facebook and Google+. It is no wonder that buying and selling can now be done in a more convenient way. Although traditional shopping is still thriving, online shopping can be an alternative for people wanting to save time and money. If a certain customer plan to go shopping, it could be stressful and also be time consuming. E-business has made shopping or any kind of transactions online much easier and convenient. It introduces new facilities, opportunities and way of shopping for both vendors and customers.