Effects

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Literature Review It is almost impossible to avoid any form of media in today’s society. There are many forms of media all over the world, and in America we are extremely involved in media use. In our society, people view countless hours of TV per week, look at magazines and other publications, go on the internet, pass billboards, and see numerous amounts of advertisings. Beautiful people, luxurious things, and amazing places are all shown and read about in media. The mass media is the most powerful way to spread these images that represent sociocultural ideals (Tiggemann, 2003). However, that media seems to be negatively affecting the people in our society by giving this ideal image of what we should look like. The idea of beauty and attractiveness have been pounded into our heads though the media. Both women and men are pressured into looking like this ideal person. Women are told that being attractive is having flawless skin, pretty teeth, long flowing hair, and of course being extremely skinny. Studies have shown that Hawkins et al. (2004) stated that most of the women portrayed in the media are 15% below the average weight of women. Purpose of the Study The purpose of this study is to determine if media really has an effect on the self-esteem and body image of men and women. Not only do we want to find out if it has an effect, but if it affects women or men more. This is important to find out because we are exposed to media every day, whether in the newspaper or on TV. Our society has created an image of what the ideal woman and man should look like through the things they put out in media. However, the media seems to putting a negative effect on people, and how they feel about themselves. These negative effects lead to... ... middle of paper ... ...s Average). Finally, the students will return and watch the second video(curvy or plus size models, 5-10 minutes long. The students will then be given the third packet of surveys in the exact same order as the first packet with reverse code. After all the data is collected for the first time, the students will be debriefed with a brief speech (1-2 min) on being comfortable in their own skin, then they will be released. The researcher will then average the scores for the final test, having a total of six averaged score. At this point when comparing the average scores between genders, you will see exactly which groups where more affected by the manipulated variable individually when compared to the original score. Finally, the researcher would average the two manipulated variable scores. This will finally tell us as a whole which group is more effected by the media.

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