Effectiveness in teen advertisement

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Teenagers and young people are highly influenced by the media. Whether its billboards, commercials, posters or music, they will help to shape their perception. They are designed to make you believe that the clothing they're selling will make you look, feel and be what the billboard or image is portraying. So if a sexy girl is wearing a certain type or brand name outfit, subliminally are telling you that when you purchase the item, you too will be sexy. It's a subtle form of mind control that seems to work very well. Statistics show that advertisements aimed at teens are very effective; however, the methods used sometimes are neither moral nor ethical.
I would consider unethical advertising to be anything that make someone believe that a product will be beneficial without explaining, it could be potentially harmful or will not deliver the portrayed benefit Of course all advertising seeks to make their products look beneficial. A shoe advertisement might suggest their products will make you run faster or become stronger. This may or may not be true but it is not likely to cause harm to the wearer but cigarettes on the other hand are known to cause harm. Alcohol is another good example. Advertiser usually focuses on a group drinking large amounts of alcohol and having fun but do not discuss the harm that comes with this type of behavior. They will say “drink responsibly” but they do not explain or show what this means. I think another prominent example might be sport supplements. Advertisers target young men who wish to be stronger or more muscular. They suggest that these sports supplements can provide a perfect body but neglected to mention the possible side effects and long-term health ramification.
Today, marketers kno...

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...he media watches teenagers to find out what they like and target their advertisement to sell to them; however this demographic is aware of this and portrays what they believe the media want in order to be popular. This creates a loop and will force the advertisers to return to more basic forms of marketing.

Morality and ethic in the field of marketing and advertisement, especially geared toward the teenage and young adult markets, does not seem to have a place. Advertisers use a host of techniques to achieve their ultimate goal of extracting money from an estimated 150 billion dollar teen market. They use viral marketing, subliminal, and sex just to name a few. They even turn children into their very own (unpaid) brand spokespeople. We live in a world where advertisers and marketeers will sell their products by any means necessary and the ends justifies the means.

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